The Business Travel Association (BTA) is delighted to announce the expansion of its alliance with the Association of Travel Management Companies (ATMC) to now include the Guild of European Business Travel Agents (GEBTA).
GEBTA is dedicated to representing and promoting the interests of business travel agents in Spain, one of the most dynamic markets for corporate travel in the EU. This strategic expansion brings together three leading travel industry organisations committed to enhancing the business travel sector globally.
Clive Wratten, CEO of the BTA, said: “We are thrilled to welcome GEBTA into our growing alliance. This partnership is a testament to our commitment to foster global collaboration and innovation in the business travel industry. By joining forces with GEBTA and ATMC, we are better positioned to address common challenges and advocate for the interests of Travel Management Companies (TMCs) worldwide.”
Tass Messinis, Chair of ATMC, added: “Our partnership with BTA and the inclusion of GEBTA is a significant milestone. This expanded alliance allows us to leverage our combined expertise and resources to benefit our members and the broader travel industry. We look forward to working closely with GEBTA to develop initiatives that will drive positive change in the business travel sector.”
Marcel Forns, General Manager of GEBTA, said: “Joining this alliance is an exciting opportunity for GEBTA. We are eager to collaborate with the BTA and ATMC to enhance the value we provide to our members and to advocate for higher standards and innovation in business travel.”
