Making Science

Next up in our Soft Skills series: Communication. It's all about how we share information, ideas, thoughts, and feelings – and let's be honest, that's pretty much everything we do! We're talking about clear, effective, and efficient exchanges, whether it's face-to-face chats, virtual meetings, emails, reports, or even just how we carry ourselves. It's about getting your message across in a way that's understood and makes an impact, using words, body language, and writing. Communication is a skill we're always working on, and we've always got work to do when it comes to building those connections! #SoftSkills #EffectiveCommunication #Teamwork

Gracias, Arancha Asenjo, por conducir una conversación tan rica en matices sobre la gestión inteligente de la nube. Un lujo compartir espacio con profesionales de tanto nivel. 🔄 Recojo algunas ideas y añado otras que me parecen clave: 👉 Transformarse con IA no es simplemente implementar tecnología. Es reinventar el modelo de negocio con la IA como palanca. 👉 No se trata solo de eficiencia operativa. La nube y la IA combinadas permiten acelerar ingresos y reducir costes. 👉 La ciberseguridad tradicional ya no escala al ritmo de las amenazas. La IA sí lo hace. Y no olvidemos: el 60% de los ciberataques se descubren meses después de que sucedan según el el último IBM X-Force Threat Intelligence Report. 👉 En este contexto, pensar en FinOps, AIOps y modelos híbridos es clave, pero también lo es reinventar cómo pensamos, decidimos y actuamos… con IA en el centro. El futuro no es solo cloud. Es cloud inteligente. #MakingScience #IA #Cloud #TransformaciónDigital #Ciberseguridad #FinOps #AIOps #LiderazgoDigital #Gobernanza #DORA

We're at Advertising Week Europe! 🚀 Meet our Head of International Marketing & Communications, Noelle Runo, and our Head of Products & Solutions UK, Benjamin Oswin, at Advertising Week Europe on Wednesday, 2nd of April, to learn more about how we can help power your digital strategies with AI and scale your performance. Don't just take our word for it. Listen to our clients who have boosted their digital performance with the help of our propriety AI technology: https://lnkd.in/dPEvjYX3 #AdvertisingWeek

Last Tuesday, our team at Making Science had the opportunity to attend Think Measurement 2025 in Dublin, and it truly was an inspiring experience! Thank you to Google for the invitation and for sharing the latest insights on measurement, effectiveness, and marketing trends for 2025. From exclusive product updates to thought leadership on cross-measurement strategies, the event provided invaluable knowledge to help us drive impact and growth. It was also a fantastic chance to connect with industry peers and exchange ideas. Looking forward to applying all these insights! 🚀 #ThinkMeasurement2025 #Innovation #ItsInTheMaking

Elevating digital measurement for a global leader in athletic apparel. 👟 We helped a prominent brand optimize their Google Marketing Platform setup (GA4, GTM, CM) for enhanced web-to-app alignment and stronger eCommerce performance. The result? A restructured GA4, best-in-class eCommerce implementation, and a clear guide to unlock paid media activation. Read the full story to see how we helped them maximize their digital potential and get in touch with a Making Science Expert today: https://lnkd.in/dAnsCm48 #google #googlemarketingplatform #makingscienceexperts

🚀 Así vivimos nuestra sesión de networking con Making Science 🚀 El pasado 18 de febrero, nuestras Adalabers tuvieron la oportunidad de conocer de cerca cómo Making Science apuesta por la tecnología y los valores, acercándose a los consumidores de manera innovadora. Pero lo mejor de todo es que no solo lo dicen, ¡lo demuestran! 💜 Recientemente, han incorporado a 6 antiguas alumnas de nuestro Bootcamp de Programación Web y 1 de Data Analytics a su equipo. Un ejemplo real de cómo el talento junior y femenino tiene un lugar en el sector tech. Además, en la sesión descubrimos su programa de becas Admachina, una iniciativa que impulsa el talento emergente y abre nuevas oportunidades a quienes están dando sus primeros pasos en tecnología. Un enorme gracias a Adrià Aran Garcia y Costanza Ghelfi por compartir su experiencia y visión con nuestras alumnas. ¡Charlas así inspiran y abren puertas! 🔎 Si estás buscando dar el salto a la tecnología, este es el tipo de oportunidades que puedes encontrar en Adalab. #MujeresEnTech #Networking #BootcampProgramación #Adalab #TechTalent

🚀 Kicking Off the First-Ever ad-machina Digital Academy! Last week, we welcomed 13 talented new members to our very first ad-machina Digital Academy—a major milestone in our journey of digital acceleration! 🎉 We’ve launched multiple academies to foster innovation and expertise, but this is the first dedicated exclusively to ad-machina, and we couldn’t be more excited! These bright minds are diving into a world of cutting-edge technology, AI-driven solutions, and hands-on learning that will shape the future of digital advertising. Join us in celebrating this amazing team as they embark on this exciting adventure! 👏✨ #DigitalAcademy #ItsInTheMaking #team_growth

Alright, folks! Our Soft Skills series is rolling on, and next up is something we live and breathe every day: Teamwork! 🤝 It's all about that collaborative effort where everyone brings their own skills to the table to crush a common goal. Basically, it's about working together like TEAM! (Get it?) How do you and your team make magic happen? Share your teamwork tips and wins in the comments! #SoftSkills #Teamwork #Collaboration

Autotorino and Making Science: a Marketing Mix Model to tackle market challenges 🚗 We’re excited to share a new case study showcasing Autotorino, Italy’s leading multi-brand dealer and one of Europe’s top 30 car dealers. By leveraging Marketing Mix Modeling (MMM) with Meta’s Robyn framework, we’ve helped Autotorino fine-tune its marketing spend and maximize ROI. The results are clear: ✅ 10% reduction in CPA ✅ Improved lead forecasting and strategy agility ✅ Smarter budget allocation With MMM, Autotorino can quickly adapt to market dynamics and optimize its digital channels for an even greater impact. A data-driven approach that proves the power of optimizing the marketing mix to drive sales and growth! 💡 Read the full case study here: https://lnkd.in/d9GkMC5H

📍 Ayer en Madrid, participamos en la DigitalXBorder para hablar sobre "El poder de la IA para impulsar tu negocio". 🔍 Nuestros expertos Stan Ferrer, Beatriz Solís Lobo y José Luis Pulpón compartieron cómo la IA puede transformar tu empresas en un entorno digital en constante evolución. La IA no es el futuro, es el presente. ¿Estás listo para aprovechar su potencial? 💭🚀 #IA #itsinthemaking #digitalXborder