mediasmart

October begins a season of festivities and celebrations, uniting us across regions. Here’s a glimpse into mediasmart’s vibrant diversity as we embrace and honor the unique traditions that enrich our culture. Celebrating each moment together, we’re making the most of the season with joy and unity! #FestiveSeason #mediasmartfamily #DiversityandFestivity #CelebratingTogether #RegionalTraditions

🚀 Stay Ahead This Black Friday! Online and offline sales are on the rise — learn how to maximize your campaign's impact. With both online and in-store sales booming, adopting a strong omnichannel strategy is key to staying competitive. 📱Mobile shopping: expected to drive 53% of sales during 2024 holiday season 🛍️ In-Store: Physical store traffic grew 2.1% YoY. Creating a cohesive experience across channels will drive conversions and enhance customer satisfaction —wherever your shoppers are. What’s your strategy for unifying these channels this Black Friday? 👉 Discover how location intelligence and data-driven strategies can enhance consumer experiences in real-time and boost sales during key shopping seasons https://lnkd.in/ddUkhN_v Let’s make this season unforgettable 💥 #DigitalAdvertising #BlackFriday2024 #Omnichannel #Ecommerce #Drivetostore #HolidayShopping #MarketingTrends #CyberWeek Taísa Pereira Nikhil Kumar Adriana Pérez-Ullívarri Julia S.

From AI-driven personalization to the evolution of mobile programmatic, the MMA Innovate Brazil 2024 conversations were rich with insights on how to stay ahead in a rapidly changing digital landscape. Our mediasmart LATAM team was inspired by the innovative strategies shared, particularly around leveraging data for precision targeting and unlocking new opportunities in omnichannel campaigns. It was exciting to connect with so many forward-thinkers! We’re energized and ready to implement these ideas to continue driving impactful results for our partners. Let’s keep pushing the boundaries of what’s possible! 🚀💡 MMA Global #MMAInnovate2024 #MediasmartLATAM #MarketingInnovation #MobileProgrammatic #DigitalTransformation #AIinMarketing Taísa Pereira Raquel Miguel Fernando Marques Julia S. Gabriel P. Aline Alves Jaqueline Sobral Guilherme Oliveira Utyama Andre Guilherme

Discover how Connected TV (CTV) is revolutionizing advertising across generations! With over 50% of Gen Z and Millennials moving away from cable TV and embracing CTV, different generations are seeing these ads as more relevant and higher quality. However, they’re selective—ad repetition can be a turn-off, so spacing them out is key to keeping their attention. 🎯 This creates a valuable opportunity for brands to engage these dynamic audiences in ways that truly resonate.Unlock the power of CTV to engage these dynamic audiences and elevate your brand's reach. Get in touch! #CTV #ConnectedTV #Advertising #GenZ #Millennials #GenX #AdTech #Mediasmart Taísa Pereira Nikhil Kumar Julia S. Gabriel P. Jaqueline Sobral Aline Alves Raquel Miguel Fernando Marques Andre Guilherme Guilherme Oliveira Utyama Bruno Coutinho Ricardo

We’re thrilled to announce that mediasmart has been shortlisted for two prestigious categories at the MMA Smarties Indonesia! McDonald's Indonesia - Programmatic Teh Botol Sosro by PT. Sinar Sosro - Connected TV These nominations underscore our passion for delivering cutting-edge solutions and measurable success in digital advertising. OMD Worldwide | MMA Global Indonesia Nikhil Kumar | Pankaj Lad | Ramgopal Iyer | Ahmad Saad I. | Daniel | Clare Ngeow | Phonsasi Toomthong | Dipali Rana | Saurabh Kauthale | Vaishnavi Mehrotra | Keyuri Shah #MMASmarties #mediasmart #Programmatic #CTV #Innovation #DigitalMarketing

Reach shoppers wherever they are this festive season—let location intelligence turn every touchpoint into a sales opportunity, adding a spark of holiday magic to your campaigns.https://hubs.ly/Q02Sv-Sx0 #LocationIntelligence #DriveToStore #ProgrammaticAdvertising #AdTech

Relevance vs. Discounts: what wins in your creative ads during the shopping season? Most consumers are more likely to engage with ads that feel relevant to them, though many are still drawn to discounts. With programmatic mobile and CTV formats, you can experiment with ad variations and discover what resonates most! With mediasmart’s creative solutions, we help brands optimize and enrich their creatives whilst targeting the right audience. Ready to elevate your campaigns this shopping season? Get in touch! #DataDrivenMarketing #CTVAdvertising #mediasmart #CreativeStudio #AdCreativity Taísa Pereira Nikhil Kumar Julia S. Gabriel P. Jaqueline Sobral Aline Alves Raquel Miguel Fernando Marques Guilherme Oliveira Utyama Bruno Coutinho Ricardo Andre Guilherme

We are excited to announce that mediasmart has secured three prestigious wins at the Marketing Excellence Awards 2024 by MARKETING-INTERACTIVE underscoring our leadership in the programmatic marketing landscape. 🏆 Multi Bintang Indonesia - Excellence in Location-Based Category 🏆 Pizza Hut - Excellence in Programmatic Marketing 🏆 PSC Polysilane Chemistry GmbH - Excellence in Programmatic Marketing Proud to be driving programmatic excellence in SEA and beyond. We celebrate this win alongside our valued partners. dentsu Indonesia Omnicom Media Group Asia Pacific Rohan Mahajan Deependra Singh Shekhawat Mohamad Isa A. Arindam Bhattacharyya 🏳️🌈 Rico Hardiyanto Abhishek Kumar Rajoria Nikhil Kumar | Pankaj Lad | Ramgopal Iyer | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Dipali Rana | Saurabh Kauthale | Vaishnavi | Keyuri #ProgrammaticMarketing #MarketingExcellenceAwards #SEAExpansion #DigitalMarketing #mediasmart

🎉 We’re thrilled to announce our new Affle office in Madrid! 🇪🇸 With mediasmart at the heart of our team, we’re stronger than ever, alongside our amazing teams from Appnext, Jampp, and RevX! ✨ This welcoming space is perfect for all—local and visiting alike! You might even find one of your photos on our vibrant walls Here’s to new adventures at our Madrid home! 🏠 🙌

Unlock the power of geospatial data in your next campaign! Location intelligence helps you target audiences in real time, driving store visits and boosting engagement across mobile, CTV, and DOOH. Get ready to create seamless, hyper-local ad experiences that adapt to your audience’s location and behaviors. https://hubs.ly/Q02RDr6D0 #LocationIntelligence #DriveToStore #ProgrammaticAdvertising #5GMarketing #AdTechLocation intelligence in action: boosting advertising relevance