The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. Outbrain Inc. (Nasdaq: OB) and Teads S.A. combined on February 3, 2025 and are operating under the new Teads brand.
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Outbrain's acquisition of Teads for $1 billion is a deal years in the making 🔥. Teads CEO David Kostman joins this week's AdExchanger Talks to share the journey, challenges, and the vision for their combined future 🌐. Together, they aim to become an end-to-end platform that delivers both branding and performance for advertisers 🚀. Listen in to learn about their strategy and Kostman’s take on “brandformance” 🧠. https://lnkd.in/e9Drskt2
The future of advertising demands an integrated approach. The new Teads empowers brands to elevate media, creative, and data-driven insights, within a single ecosystem, ensuring campaigns don’t just reach audiences — they resonate, engage, and drive results. #Elevate your expectations with a platform built for impact. https://hubs.li/Q034KLpt0
When the industry comes together, big things happen! Teads proudly supported Givsly’s #KaraokeForCauses roadshow in Chicago, where marketing and media leaders took the stage to help raise over $90K. Special thanks to our RVP Midwest, Charles Lucterhand, and our amazing agency partners who helped bring the night to a close: Matthew Bogusz (Starcom), Joshua Cole (dentsu X), Elizabeth Cross (Mindshare), Brad Feather (Initiative), Danielle Gonzales (Spark Foundry), Shamsa J. (Hearts & Science), Kyle Jackson (Publicis Media), Greg Langer (Havas Media Group), Lauren McCracken (Publicis Collective), Benjamin J. O. (Publicis Collective), Kasey Raley, (OPENMIND), and Suzanne Wacker Smoak (Publicis Collective). NYC, we’re ready for you!
🔍 Cross-Media Analysis: Teads Demonstrates Outstanding Brand Lift Impact In a branding campaign for a major electronics manufacturer, we leveraged Cross-Media Ad Effectiveness study, powered by Kantar, to analyze the impact of each media channel. By delivering optimized creatives tailored to the target audience, the campaign successfully drove brand lift across all media. As a result, Teads achieved a +66% brand lift, significantly outperforming other media channels. With high viewability and precise targeting, Teads played a key role in increasing brand awareness. 📊 Brand Lift Results (KANTAR Study) 🔹 Teads: +66% 🔹 TV: +33% 🔹 CTV: +17% 🔹 Social Media: +20% Furthermore, when evaluating the combined effect of reach and brand lift, Teads demonstrated an exceptionally high return on brand impact. This study revealed that Teads’ advertising solutions are among the most effective choices for building brand awareness efficiently. 📩 For more details on this campaign, check out our joint article with CyberAgent and KANTAR. https://lnkd.in/gnnPP5bU 🔍 クロスメディア調査で検証：Teadsが示した圧倒的なブランドリフト効果 大手電子メーカーのキャンペーンにおいて、KANTARのクロスメディア・アドエフェクト調査を活用し、各メディアの広告効果を分析しました。 本キャンペーンでは、ターゲットに最適化したクリエイティブで広告を配信し、全指標においてブランドリフトを実現。 特にTeadsは+66%のブランドリフトを記録し、他メディアを大きく上回る成果を達成しました。 高いビューアビリティと精度の高いターゲティングにより、ブランド認知の向上に大きく貢献しています。 📊 ブランドリフト効果（KANTAR調査） 🔹 Teads：+66％ 🔹 テレビ：+33% 🔹 CTV：+17% 🔹 ソーシャルメディア：+20% さらに、リーチとブランドリフトの相乗効果を評価した結果、Teadsは極めて高い投資対ブランド効果を発揮。 この調査から、効率的なブランド構築を目指す上で、Teadsのソリューションが最適な選択肢の一つであることが改めて証明されました。 📩 本キャンペーンの詳細については、以下の株式会社 サイバーエージェント様・Kantar様との3社共同インタビュー記事でご覧いただけます。 https://lnkd.in/gnnPP5bU #BrandLift #TeadsJapan #DigitalMarketing #DigitalAdvertising #Branding #CrossMedia
With the launch of the new Teads, we are creating a platform that strengthens publisher relationships and drives real value for advertisers. Le Parisien’s Sophie Cassam Chenaï shares her perspective on why this next phase is essential for the industry. Discover our commitment to progress: https://hubs.li/Q034KLpt0
The TAMbassador Program is a unique opportunity for traders and advocates to partner closely with the Teads Ad Manager (TAM) team. By joining, you'll enjoy beta access to cutting-edge innovations, engage with a global community, and play an active role in shaping the future of TAM while benefiting from exclusive training and networking opportunities. Spots are limited! Express your interest via our website by March 28th, 2025, for consideration. Learn more and apply today: https://lnkd.in/d4iwBjRp
In a powerful compilation of voices from female leaders, our EVP of Global Publishers, Stephanie Himoff, offers her perspective on breaking through the corporate glass ceiling. Read the full article on Creativepool: https://lnkd.in/e---5hMB #IWD #WomensHistoryMonth #Empowerment #AccelerateAction
The open internet is evolving, but how can we ensure its future remains open, innovative, and connected? In "Rethinking the Open Internet," a Beet.TV Leadership Series at #CES2025, presented by Teads, leading experts shared their perspectives on the forces shaping digital advertising today — and what’s ahead. Thank you to all the brilliant minds who joined the conversation. Watch the full series now: https://lnkd.in/dui6ehzR Featuring: • Lisa Giacosa, Spark Foundry • Whitney Fishman Zember, dentsu • Liz Roche, Albertsons Media Collective • Katie Secret, Teads • David Kostman, Teads • Lindsay Van Kirk, Dotdash Meredith • Megan Jones, Digitas North America • Chrissie Hanson, OMD • Ben Hovaness, OMD
The Digiday Publishing Summit is fast approaching, and the new Teads team will be there to connect with publishers on the future of sustainable media growth. If you’re heading to Vail, don’t miss the chance to catch up with Stephanie Himoff, Josh Feller, Jenny Holland, Ann Kemen, Vincent Obermeier, Marielva Estevez, and Sarah Sales from March 24–26. We’re looking forward to seeing you there! #DigidayPublishingSummit #DigidayVail #Advertising #Monetization
We've been named a finalist for Platform of the Year at the 2025 Native Advertising Institute Awards! Following the transition to the new Teads, the expertise of Outbrain remains at the core of our solutions, driving meaningful engagement and business outcomes for brands and publishers across the open internet.