VIADS

📺🎨 Viral Video Breakdown: Dove's "Real Beauty Sketches" 🚀 We continue analysing the creme de la creme commercials of all times! And Dove's groundbreaking campaign offers golden lessons for video ad success: 1️⃣ Emotional Storytelling Wins The campaign tapped into deep-seated emotions about self-image Takeaway: Create narratives that resonate on a personal level 2️⃣ Show, Don't Tell The sketch reveal was more powerful than any tagline Takeaway: Use visual storytelling to convey your message 3️⃣ Authenticity Drives Engagement Real people, real reactions = real impact Takeaway: Genuine content outperforms polished perfection 4️⃣ Social Impact Matters Addressing broader issues amplified the message Takeaway: Align your brand with meaningful causes 5️⃣ Shareable Content is Key The format encouraged social sharing and discussion Takeaway: Design ads with viral potential in mind 6️⃣ Length Isn't Everything At 3 minutes, it proved long-form can work online Takeaway: Content quality trumps arbitrary length limits 7️⃣ Cross-Platform Strategy Success came from YouTube, TV, and print integration Takeaway: Plan for multi-channel distribution 💡 Viads Insight: Our data shows that ads addressing social issues see 40% higher engagement rates on news sites. Ready to create your next viral hit? Let's brainstorm in the comments! What social issue would you tackle in a video ad? 👇 #Viads #Advertisewithviads #AdvertisingSuccess

📱🎥Your Guide to Mobile Video Ad Success with Viads 🚀 Ready to dominate the mobile video ad space on premium news and entertainment sites? Follow this viads-powered roadmap to success: 1️⃣ Optimize for Mobile Viewing: Keep it Short: 15-30 seconds max for higher completion rates Design for Sound-Off: Use captions or visual storytelling Embrace Vertical: Consider 9:16 aspect ratio for fullscreen impact 2️⃣ Leverage Viads Targeting Power: Contextual: Align ads with relevant content Behavioral: Reach users based on interests Geo-Targeting: Localize your message for maximum relevance 3️⃣ Ensure Brand Safety: Use Viads premium publisher network for credible ad placements Activate content category filters to avoid unsuitable contexts 4️⃣ Craft Compelling Creatives: Start Strong: Capture attention in the first 3 seconds Clear CTA: Guide viewers on what to do next Mobile-First Design: Ensure text is readable on small screens 5️⃣ Measure and Optimize: Track Key Metrics: Views, completion rates, CTR, conversions Use Viads AI-Powered Optimization for real-time performance tweaks A/B Test: Continuously refine your ad elements 6️⃣ Scale Globally: Tap into Viads worldwide network of premium publishers Adapt content for different markets and cultures 💡 Viads Success Booster: Schedule a strategy session with our experts to fine-tune your campaign for maximum ROI. Ready to elevate your mobile video ad game? Let's chat in the comments about your biggest mobile advertising challenge! 👇 #Viads #Advertisewithviads #MobileVideoAds #AdvertisingSuccess

🌟 Another Productive Year at DMEXCO 2024! Here's a glimpse of our experience: 🤝 New Connections and Strengthening Partnerships: We connected with several potential partners, discussing exciting business opportunities and exploring ways to collaborate. From productive conversations with WebAds, Mosher Media Inc, Lupon Media, Roqad , and our long-time partners Camila Andrea Vera Silva from EXTE and TargetVideo, to promising discussions with Embi Media, Adeq Media, Softonic, Business Advertising GmbH, Criteo, and our Turkish partners, @d Doğuş Yayın Grubu and Turkuvaz Media Digital (Sabah,Atv,Fotomaç,Takvim,Yeni Asır) – the groundwork has been laid for impactful partnerships. Looking forward to what's ahead as we work together to make big things happen! 🎉 Networking Highlights: We had a blast at the Equativ and ShowHeroes Group party, as well as the vibrant gathering at OMClub, connecting with industry experts in a lively atmosphere. 🚗 Fun Moments: Of course, we made sure to take a break and enjoy some fun on the bumper cars! DMEXCO 2024 was truly productive, filled with meaningful meetings and memorable moments. We're already excited to come back next year and continue our journey! 🚀 #dmexco2024 #AdTech2024 #DigitalMarketing #Advertising #Networking #Collaboration #Innovation #Growth #ClientSuccess

📊 Video Ad Length: Short vs. Long-Form Content 🎬 In the fast-paced world of digital advertising, choosing the right video length can make or break your campaign. Let's break down the effectiveness of different video ad lengths: Short-Form (5-15 seconds): ✅ Ideal for: Pre-roll ads, Social media 👥 Best for: Younger audiences, brand awareness 📈 Engagement: High view-through rates 🏆 Strengths: Attention-grabbing, shareable Long-Form (30-60+ seconds): ✅ Ideal for: Connected TV, native advertising 👥 Best for: Older demographics, complex products 📈 Engagement: Lower view rates, but higher conversion 🏆 Strengths: Storytelling, detailed information Key Insights: 1️⃣ Platform matters: Entertainment websites, TikTok & Instagram = shorter; YouTube & News sites = longer 2️⃣ 6-second ads work wonders for brand recall 3️⃣ 15-second spots balance views and conversions 4️⃣ 30+ seconds excel for emotional storytelling Pro Tip: Test multiple lengths and analyze performance across different platforms and audience segments. The perfect length depends on your campaign goals and target audience. What's your go-to video ad length? Share your experiences in the comments! 👇 #Viads #ViadsAdvertising #DigitalMarketing #AdBestPractices

✨ Unlock the Secret to VIRAL Ads! ✨ Have you seen Google’s iconic “Parisian Love” commercial? If not, here’s the scoop: it’s a simple story, but it captivated millions, turning a short search into an emotional journey! 🗼❤️ So what made this ad viral? Here’s a breakdown you can use to create YOUR next hit: 🔑 1. TELL A STORY Humans connect with stories, not products! Google didn’t just show features—they told a love story through search queries. Craft your ad as a narrative that taps into emotions. 🔑 2. TAP INTO EMOTIONS Whether it’s love, nostalgia, or adventure, the deeper the emotion, the stronger the connection. “Parisian Love” used relatable themes—love, travel, and discovery. Find an emotion your audience connects with. 🔑 3. KEEP IT SIMPLE Simplicity cuts through the noise. Google used search bars and sounds—not flashy visuals. What’s the simplest, most effective way to communicate your message? 🔑 4. INVOLVE THE AUDIENCE Show real-life situations your audience can relate to. Parisian Love showed everyday moments with global appeal. How can your ad mirror the experiences of your target market? 🔑 5. BUILD A JOURNEY Create an arc. Every great story has a beginning, middle, and end. Guide your audience through a mini-journey with a satisfying payoff. Now it’s your turn to create something memorable! Use these tips to build your next commercial and let Viads help you reach millions! 🌍💡 #Viads #AdvertiseWithViads #ViadsAdvertising #DigitalMarketing #AdBestPractices

Today we are introducing another member of our team. Please, meet Dmitry Kravets, our COO. We asked Dmitry a few questions about the company and its place in the market. In your opinion, what sets Viads apart from other advertising networks? What sets Viads apart from other advertising networks is our relentless pursuit of innovation and our exceptional ability to work closely with direct publishers. We are constantly developing new products to stay ahead of the curve and meet the ever-evolving needs of the market. Our team is adept at providing the best service, ensuring that our direct publishers receive tailored solutions that maximize their ad revenue and engagement. This  combination of cutting-edge product development and top-notch client service makes Viads a standout in the advertising industry.  If you could compare the creative process at Viads to any form of art or music, what would it be and why? The creative process at Viads can be compared to jazz music. Like jazz, our approach is highly collaborative, improvisational, and adaptive. Each team member brings their unique skills and ideas to the table, much like jazz musicians bring their individual talents and styles. We constantly riff off each other's ideas, iterating and evolving our concepts until we create something truly exceptional. This dynamic and flexible process allows us to stay ahead of trends and deliver innovative, engaging campaigns for our clients. If your approach to managing the team was a meme, which one would it be and why? If my approach to managing the team was a meme, it would be the "Success Kid" meme. This meme represents a small victory that leads to a bigger success, which aligns with my management philosophy of celebrating small wins to build momentum and motivate the team. I believe in recognizing and rewarding progress, no matter how incremental, as it fosters a positive and encouraging work environment. By doing so, we create a culture of continuous improvement and collective achievement, where every team member feels valued and driven to contribute their best. #Viads #Viadsadvertising

Exciting news! This year, our team will be attending again DMEXCO - Digital Marketing Expo & Conference in Cologne, and we couldn’t be more thrilled! 🚀 We’re eagerly looking forward to connecting with fellow industry professionals, exchanging ideas, and exploring new opportunities. We’re also thrilled to meet up with our trusted partners once again. 🤝 If you’re attending and want to catch up, don’t hesitate to reach out to our team: Dmitry Kravets, Roman Kryzh, Lucie García and May Benmoussa. See you in Cologne! 🇩🇪

📢 Attention marketers! Are you making the #1 video ad mistake? The biggest blunder in video advertising: Creating content without truly understanding your target audience. Why it's a problem: - Wastes ad spend on uninterested viewers - Leads to poor engagement and conversion rates - Damages brand perception How to avoid it: ⭐️ Conduct thorough audience research ⭐️ Create detailed buyer personas ⭐️ Tailor your message to audience pain points ⭐️ Test and iterate based on audience feedback At viads.com, we help you reach the right audience with precision targeting. Don't let your video ads fall on deaf ears! Stay tuned for our next post on common video ad mistakes! 🎬 #Viads #AdvertiseWithViads #ViadsAdvertising #DigitalMarketing #AdMistakes

🌍 Sustainability & Ethics in Video Ads: The Patagonia Impact 🌍 Ever heard of a brand telling you NOT to buy their product?  That’s exactly what Patagonia did with their bold "Don't Buy This Jacket" campaign, and it made waves in the advertising world. 🧥❌ On Black Friday, a day synonymous with overconsumption, Patagonia launched a video ad featuring one of their popular jackets with a simple yet powerful message: "Don’t Buy This Jacket." The campaign encouraged consumers to think twice about their purchases, promoting mindful consumption and highlighting the environmental impact of producing new goods. 💡 Why did it work? Instead of pushing sales, Patagonia aligned with their core values of sustainability, sparking conversations about responsible consumption and setting a new standard for ethical advertising. This brave move didn't hurt their bottom line—in fact, it reinforced customer loyalty and positioned Patagonia as a leader in eco-conscious fashion. 🌱 At viads.com, we believe that sustainability and ethics aren't just good for the planet—they're also good for business. Brands that embrace these principles in their video ads can create deeper connections with their audience and drive lasting success. Ready to craft your next impactful, purpose-driven video ad? Let's turn ethics into earnings together! 💪✨ #Viads #AdvertiseWithViads #ViadsAdvertising #DigitalMarketing #AdBestPractices

🌊 Exploring the Depths in Calpe! 🌊 Our team had an amazing experience with a diving baptism in Calpe, thanks to the excellent guidance from GISED Diving Club in Alicante. Here's a recap of our adventure: 📍 First, we visited the club to pick up all the necessary equipment. Then, we headed to the stunning El Racó cove in Calpe, where the excitement truly began. 📚 The day started with an informative theory session, ensuring we were all well-prepared and confident for the dive. Following this, we embarked on our underwater journey, exploring the beautiful marine life 🐠 and breathtaking underwater landscapes 🌊. 👏 Huge thanks to the professionals at GISED for making this an unforgettable experience. We can't wait for our next dive! 🤿 #TeamBuilding #DivingAdventure #Calpe #Viads #UnderwaterExploration #CorporateActivity