Setup®

The Agency Search Model is Broken. Traditional Agency searches, frequently conducted with the help of search consultants, are expensive and time consuming. A study conducted by ANA found that all the fees between reviewing Agency pitches and paying consultants can add up to $1 million - an outrageous amount. Luckily, Setup offers an alternative, free option to Clients looking to meet the perfect Agency partner for their needs that saves Clients the time and money to focus on what really matters - their jobs. How is this possible? Check out our blog below! https://lnkd.in/ec7vQWRe

Are you an Agency overlooking your own growth? Many Agencies often focus heavily on B2C tactics to attract Clients. However, this approach may cause them to miss out on untapped growth potential. While you’re busy boosting your Clients’ success with B2B strategies, are you neglecting to apply those same powerful techniques to your own Agency? Our SVP, Growth, Rhonda Vincent - Beckmann, spills the secrets to Agency growth and success. https://lnkd.in/eixHN8_K

Welcome to the Setup Pulse for Brands and Agency marketers alike! We provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about being ~demure~, Heinz's standout ads, the DNC branding + more... https://lnkd.in/e6Nf_YS3

Connection in a post-Covid world is different. Most teams are remote and trying to rebuild the remnants of culture’s past. Our August #MarketersBreakfast was aimed to cure this slump by focusing on the tools leaders need to build better and more healthy communication practices to unite their teams and improve their organizations. To do this, we incorporated fun, low-pressure improv exercises that aimed to create open and supportive atmospheres for connection and creativity to thrive. These exercises could also be utilized for onboarding, cross-departmental collaboration, brainstorming, and more. The session was led by Setup Marketing Manager, Madeline Evans, who is also a professional improviser producing, performing, and teaching all over the city. Check out the fun below, and read the recap blog here: https://lnkd.in/ejwBGpuF

At Setup, we often use the analogy "the cobbler's children have no shoes" to describe how Agencies take care of everyone but themselves. Well, what would an Agency look like if they prioritized growth first? Perhaps everyone would walk away a winner. Our SVP of Growth, Rhonda Vincent - Beckmann, weighs in with advice after working on the Agency-side for over 20 years. https://lnkd.in/ehhPujFb

Thursday morning! Join other Client-side marketing leaders in Atlanta for a free breakfast, easy networking, and an uplifting activity! Learn more + RSVP here: https://lnkd.in/eGkmwBp5

This panel absolutely destroyed. We are so thankful to AMA Atlanta for hosting an incredible event to discuss Women's sports featuring riveting speakers Morgan Shaw Parker from Atlanta Dream WNBA, Shelby Wright from LEARFIELD, Alyx Wynn from U.S. Soccer Federation, Chris Bigda from The Coca-Cola Company, and moderator, Jen Johns. With missions to put Women sports on the map, these marketers have done the WORK to triple viewership by using media networks to increase visibility, partnering with Brands to represent all sides of sports, bringing authenticity to sportsmanship, and creating structures and experiences that will benefit the Sports industry in the long run. The future is female, and we are excited. "Breaking down barriers and making sure accessibility is a priority. [We are caring about if experiences are] easier for fans to access, beneficial for the fans who show up, and how it benefits the fans who can not show up physically." - Alyx Wynn

Our latest #CMOSpotlight features Trish Nettleship, the CMO of NCR Voyix. We are delighted to share our conversation highlighting the power of listening to others, understanding the "why," and more. "As long as I stay focused on my personal ‘Why,’ which is about people, I can handle the day-to-day challenges.” Read the recap + watch the full interview: https://lnkd.in/euCh8Atj #marketingleaders #CMO #marketingadvice

Our #MarketersBreakfast next Thursday in Atlanta for Client-side marketers includes an activity where the attendees will use improv exercises to help them become better leaders. How and why does improv mix with marketing? Check out the blog below! And, if this interests you and you represent a marketing Brand, feel free to RSVP to our event in the comments! https://lnkd.in/e6MWPM9Z

According to a 2024 Project.co survey, "53% of people have suffered from burnout, stress, and fatigue due to communication issues in their business," and "66% of clients have reported switching to competitors because of poor communication skills" - YIKES. How can leaders improve communication efforts in the workplace to retain team members and Clients? After performing countless team assessments, we have a number of solutions, including our special Team Building offering. Check them out below! https://lnkd.in/e8p8D_6p