Worldcom OOH | Latcom

Our trip to London concluded with an amazing time at IAA Board meeting, where our CEO Valentin Bueno and our Managing Director for USA & Canada, Jonathan Mark, exchanged insights on the possibilities and future of the industry.

At #FutureReady we attended a talk on how AI transforms B2B sharing unique perspectives that highlight the importance of adapting to these changes for the future of the sector. Without a doubt, all the presentations were enriching to think about the next steps for our industry. Great event of the International Advertising Association En #FutureReady asistimos a una charla sobre cómo la IA transforma el B2B compartiendo perspectivas únicas que destacan la importancia de adaptarse a estos cambios para el futuro del sector. Sin dudas, todas las exposiciones han sido enriquecedoras para pensar los próximos pasos de nuestra industria. Gran evento de la International Advertising Association

It is an honor to be part of this vibrant agenda with global B2B leaders, conversing and discussing the future of the industry. We witnessed an incredible panel that showed how brand investment correlates to higher customer engagement and revenue growth, demonstrated with clear metrics and data-driven insights that link brand value to business results. #FutureReady #IAA Es un honor ser parte de esta vibrante agenda con los líderes mundiales del B2B, conversando y debatiendo sobre el futuro de la industria. Disfrutamos un panel increíble que mostró cómo la inversión en marca se correlaciona con un mayor compromiso de los clientes y el crecimiento de los ingresos, demostrado con métricas claras y conocimientos basados en datos que vinculan el valor de la marca a los resultados empresariales.

We're present at the International Advertising Association (IAA) Global B2B Brand Summit, with our CEO Valentin Bueno representing us as Global Board Member. At this event, the leaders who are shaping the future of the B2B industry will share their views and ideas. #FutureReady #B2B Estamos presentes en el B2B Brand Summit de la IAA, representados por nuestro CEO Valentín Bueno, como Global Board Member. En este evento, los líderes mundiales que están dando forma al futuro del sector B2B compartirán sus puntos de vista e ideas.

Portada Live NY was a great success. Our U.S team presented the consumer trends that influence how brands consider marketing plans. Also, our special guest, Vincent Lamazou, McDonald´s Managing Director for Puerto Rico & USV, talked about the successful campaign we developed in Puerto Rico. It was a challenging proposal as we had to communicate a message segmented by audience, content, trade area and daytime. Worldcom demonstrated its commitment towards innovation and continues to challenge the limits of OOH. Jonathan Mark Marcelo Fiore

Marcelo Fiore: “At OOH we need to understand the content to maximize the potential of activations from a tactical perspective.” #OOHAdvertising, #OutdoorsAdvertising, #MulticulturalConsumers, #TechInMarketing, #RetailMarketing #PortadaLive

Worldcom's U.S. team is present at Portada Live NY, the event for brand marketers and marketing service suppliers in multicultural America. We will lead the discussion on “OOH MEDIA: Using Innovative Tech to Influence Purchase Behavior of the Multicultural Consumer” where we will analyze consumer trends and present a case study we worked on for McDonalds Puerto Rico. Valentin Bueno Jonathan Mark Marcelo Fiore

Using innovative technology to influence purchase behavior can substantially improve OOH media outcomes. Who better than Verizon's Susie Corona, Arcos Dorados Vincent Lamazou, CCIM and Worldcom OOH | Latcom 's Jonathan Mark to discuss this critical topic! These major practitioners will be providing actionable insights at #PortadaLive Tomorrow September 19 in New York City in session presented by WorldCom OOH.    ---- >>> https://lnkd.in/eQUUVEYK   #OOHmedia #marketing #outofhomemarketing

Turismo de Madrid together with Irismedia trusted us again to execute their campaign in Asia. This time, in the heart of Hong Kong, two imposing digital screens show the gastronomic and cultural charms of the Spanish capital, inviting the Asian public to know a little more about the city. The campaign takes place in Causeway Bay, a luxury Hong Kong shopping spot comparable to New York's Fifth Avenue, which ensures high visibility as it is a very busy area.  

During Copa America we carried out an innovative campaign together with Cerveza Imperial to support the fans of the Costa Rican National Team. With mobile LED billboards we went around the stadiums where the games were played in California, Arizona and Texas carrying messages of encouragement for “Los Ticos”. Additionally, flags were handed out to the attendees at each point, creating a unique and memorable moment. According to surveys, 77% of spectators are impacted by brands that surround sporting events, another reason why OOH advertising is key at events!