Yellow Studio

Thank you Online Design Awards for conceding us yet another two laurels, this time for the Brand Identity and Collateral of A•Pollo! We are very grateful 🙏

Discover how the Six Thinking Hats method can revolutionize your brand design process! Dive into our latest insights where we unravel the power of adopting diverse perspectives to enhance creativity, collaboration, and decision-making in brand development. 1️⃣ White Hat: Focusing on data and facts to ground your design strategy. 2️⃣ Red Hat: Tapping into emotions and intuition to connect with your audience. 3️⃣ Black Hat: Identifying potential risks, fostering a realistic approach. 4️⃣ Yellow Hat: Optimism at play, envisioning the brightest outcomes. 5️⃣ Green Hat: Unleashing creativity, exploring new ideas and possibilities. 6️⃣ Blue Hat: Managing the process, ensuring a cohesive and effective design journey. 💡 Each hat represents a critical aspect of the creative process, empowering brand designers like you to explore, innovate, and craft brands that truly resonate. Join us in embracing this versatile approach to elevate your brand design projects to new heights! #BrandDesign #Creativity #Innovation #SixThinkingHats #DesignThinking #Branding

“Deja Huella” is awarded the “Selección Anuaria” Award in editorial publications design. This is the fourth award the book receives for its innovative design. In this article, we explain why design awards are important for both the designers and their clients.

There are ordinary projects, and then there are projects that truly excite! We were thrilled to be tasked with creating the Master poster for “Game Night” at #Diobar. As someone who's a product of Generation X, I have fond memories of growing up with arcade games, especially “Street Fighter” — the highlight of the first “Game Night”. So, this project was a delightful trip down memory lane for me. The concept was to design a background that resembles an 'arcade screen,' from which pixels appear to be 'falling.' These pixels cleverly incorporate the event's details. #posterdesign #designconcept

This time of the year (and the few days off it usually brings along) is a great opportunity to reflect on challenges and achievements of the past, and, of course, to plan for the future. Here are some of Konstantina 's thoughts on the effect her first book (published in April 2023) had on her personal brand and professional life. "Deja Huella" means "Leave a Mark", and that is exactly what writing a book is about.

Very happy with all the acknowledgement 'Deja Huella' gets internationally! #designawards #editorialdesign #yellowstudio #dejahuella

Introducing Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz. A velvety gentle peach whose all-embracing spirit enriches mind, body, and heart. A warm and cozy shade highlighting our desire for togetherness with others and the feelings this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration. Highly suggestive of good taste, PANTONE 13-1023 Peach Fuzz is a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent. Immerse yourself in the PANTONE 13-1023 Peach Fuzz digital experience: https://lnkd.in/guXnswUK

We're always glad to work with repeating clients we can happily call friends! Here's our latest invitation #design for Diobar. #branding #brandidentity

Some initiatives begin as standard assignments but evolve into something far more captivating. Take, for instance, an e-book project from a few years back. Initially, the topic didn't particularly pique our interest, but as we delved into the creation process, it unfolded into a trove of intriguing content, ultimately ranking as one of our most cherished creative endeavours. This project serendipitously introduced us to the world of AI-generated imagery, propelling us into the vanguard of novel design techniques and expanding my creative horizons. #editorialdesign #aigeneratedimages #bookdesign

Revisiting a favourite project from the past: The Identity Design for Event Horizon. The client: Event Horizon is an artist in residency opportunity and offers private creative space for the visual arts, music, literature, and ecology projects. A rural retreat for production and experimentation set in 20,000 Sq m (5 acres) of stunningly beautiful olive grove meadows close to the sea. The studio building is created from used shipping containers and is completely insulated. Julienne Dolphin Wilding, its founder and director, is well known for her large-scale furniture and site specific sculptures in National Parks. To avoid any pigeonholing, she describes herself as an environmental artist, and work within this framework is evident in her diverse portfolio. About the design: The logo is designed to align with the organization's moniker, subtly playing on the theme of boundaries and transitions within the sphere of artistic development. An “event horizon” is a threshold in spacetime, a limit after which events are beyond the influence of an external observer, a concept mirrored here in the realm of creativity. The design embraces minimalism and the strategic use of negative space. The absent “Os” in “HORIZON” are a deliberate nod to the notion of an event horizon, symbolizing a transformative juncture of no return, akin to the profound metamorphosis or pivotal breakthroughs in an artist's journey. These omissions are supplanted by simple green squares, which do more than fill a void; they visually echo the green shipping containers utilized as creative studios at the organization's site. The underlining of the word “event” is yet another representation, that of the linear form of a container, further tying the visual identity of the logo to the physical space inhabited by the artists. The typeface is modern and geometric, suitable for an audience interested in contemporary art. The colour palette is minimalist, utilizing a bold, confident green that resonates with the organization's use of green shipping containers, reflecting a commitment to sustainability and creative repurposing. What do you think? Link to #eventhorizon: https://lnkd.in/euBwws7W #branddesign #branding #identitydesign #logotype