TBWA\Helsinki

Would you buy an ad without an idea? Hardly. (As long as Telia is concerned, the same goes for mobile plans and security.) 📱 In our latest campaign for Telia, we created a world where mobile security is self-evident. And that’s exactly what Telia has built in real-life Finland: an extremely secure 5G network. Starring Finland’s shiniest actress Krista Kosonen.

On August 30, TBWA\Helsinki invites you to join our Creative workshop in Orion 🎥 If you are interested to learn from the winning works of Cannes 2024, most important creative trends of the year, and watch impressive cases, join us! Sign up from here: https://lnkd.in/dSwRBGbH And btw, we are serving amazing breakfast too 😇

On Saturday, August 10, Tietoevry Create hosted Flow Talks, bringing some seriously inspiring sessions on human-centered and sustainable design. 👏 Joni Furstenborg, creative director at TBWA\Helsinki, took the stage to chat about how design can tackle the challenges that tech throws our way. 🔑Key Takeaways: Design can seriously help fix some of tech's slip-ups. Case in point: MLL's LethalTrends service is a lifesaver for parents, literally. Using it is a breeze. Just subscribe, and you’ll get push notifications about trending dangers. Communication is everything. Without that relatable peer-to-peer approach and the real stories behind it, this service might have flown under the radar.🙌

Global Alliance for Public Relations and Communication Management awarded Tietoevry's From Fiction to Reality campaign as the best “Diversity & Inclusion Campaign” at the World Public Relations & Communication Awards 2023. 💪 Our Paula Sonne, together with Jonna Peltola, Head of Communications & Brand at Tietoevry shared their insights on DEI in communications & inclusivity in ICT. You may watch the full webinar here: https://lnkd.in/dv7ntkX4

Proud to tell you that our Creative Content Strategist Noora Eskola will be a jury member at the TikTok Ad Awards 2024 ✨ ”I’m thrilled to have the opportunity to participate as a jury member for the Nordics. I can’t wait to be inspired by the creativity showcased in the award entries and to celebrate the winners!”

Ready to learn with the best and unleash your creativity? 🎨 We are looking for two Design Trainees to join our team 🙌 Apply now and shape the future of advertising with us! See you soon! ☀️ https://rekry.tbwa.fi

Last recap from this year’s Cannes! Day 3 with our CCO Alex Pineda went like this 🔥: ”DISRUPTION at its best! Creative leaders of the TBWA\ network gathered to discuss and celebrate this year’s Cannes Lions winners, trends, and how they will impact our work and the future of our network’s creativity.”

Cannes Lions has ended and we brought home a Silver Lion! 🥈 Fortum + Fishheart was an important step towards more sustainable future. Amazing work from the team and big congrats to the client too Fortum💪💛

Thoughts from Cannes day 2 from our CEO Sami Tikkanen 🤩: "Cannes Lions has grown back to be a massive celebration of creativity. We see now a shift from pure purpose based marketing talks back into more commercially focus creativity. This goes both the keynotes presented and the creative work awarded. I also feel that the new balance is welcomed. Even now with Gen AI supporting us, building business growth with strong branding will still be quite simple, but a decisive process like Marcel Marconde, Global CMO, AB InBev stated as their key learnings to create success: - People first - Focus - Create bolder experiences - Use creative effectively - Drive growth Ps. Just recently one of the brands, Corona Beer, has become the most valuable beer brand globally."

Greetings from Cannes where our Executive Creative Director Laura Paikkari is representing TBWA\Helsinki! ☀️ ”Overall, the reoccurring themes at least in today’s talks bounce between the yearning for authenticity and realness and AI. Here are my three nuggets from the three talks. 1. Conversations are the new landing pages in the search for realness. - Reddit CEO Steve Huffman 2. Treat marketing like a product worth paying for. You need to confuse to stop someone. - Liquid Death CEO founder Mike Cessario 3. AI, an unaware, software-driven tool based on the most basic brain functions, can open the path of awakening in anyone’s life. - Deepak Chopra”