Channel and Partner programs works really well if you do it right. To do well, you've got to have a good plan. Let's show you how to make one 👇 Want the downloadable PDF? Write "Partner strategy pdf" in the comment.
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Thindo Labs focuses on helping B2B growth companies identify sources of revenue growth to enhance revenue resilience. They specialise in designing and implementing unique growth ecosystems by leveraging partner collaboration, enhancing customer experience, and fostering employee development. Their services range from co-developing partner strategies to sourcing and implementing various growth initiatives, as well as providing operational support and team development.
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A common challenge in partnerships is prioritization and deciding where to spend limited time and money. Data that reveals what is closing deals and what is driving upsells, cross-sells, and retention helps to optimise that prioritisation. For example, if integration installs with a particular vendor drives significantly more retention than average, then it makes sense to invest in that relationship with more Customer success resource for example. But all Partner types and impact are NOT equal nor do they impact the same areas in the customer journey. Companies need to go deeper in connecting objectives with data to spot the meaningful partner impact, and thats the job of Partner Ops. According to the survey, organisations with more mature partner ops teams drive more revenue from partnerships and that is partly because it enables leaders to focus their team’s efforts on the highest impact motions. Here we share some worrying stats about Partnerships and insights to reversing them. #Channelpartners #partneroperations #partnerledgrowth Reference: The State of Partner Ops and Programs (Hubspot)