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Insight of the week: Amazon’s discount store will sell $20 sofas🛋 Fast furniture. → Americans threw out over 12 million tons of furniture and furnishings in 2018 → Over 80% of it ended up in landfill That has obvious sustainability implications. How can we keep the economy growing without using new resources? With circular models: →Rentals →Resales →Subscriptions (the last option - recycling, which still can come with carbon emissions and relies on waste to begin with). We don't need more things - we need better economic models♻️ 🖐🏻Who agrees?

There are many different circles of the circular economy. From smallest to biggest in size↓ 1️⃣ Reuse/Repair 2️⃣ Remanufacture/Repurpose 4️⃣ Recycle The smaller the circle, the less time, effort, money, and margin are spent returning that product to a value stream. Think about something like a glass bottle: it's better to keep the glass bottle, wash it and reuse it as it is to try to melt that down at high temperatures and start all over again. Recycling can be a barrier to entry for companies interested in circularity, as they often assume it's all about recycled content. The market for recycled content is fiercely competitive, making it difficult to find the quantity at the right price point to bring into our supply chains as recycled content gains popularity. There are other levers we can pull to have circular operations that can deliver on margin wins for the company. We can shorten our supply chains if we don't start from the planet every single time.

Now, business has a choice... Linear or circular? While there are some concerns around circular models, now is the best time to jump in the wagon. Embracing a circular model isn't just a trend - it's a necessity. By transitioning to circularity, you: → contribute to a healthier planet → safeguard your competitiveness → tap into a market inclined to support sustainable initiatives Rewards are both environmental and economic.

4 companies that are seeing awesome results with circular business models. Models that are helping people choose circularity in their day-to-day. Shifting buying behavior and tendencies. → Grandpa's Shirts, pre-LOVED shirting. → 58 Facettes, first marketplace specializing in second-hand jewelry. → Alterist, upcycled fashion marketplace with a mission to reduce textile waste. → thelittleloop, enable the packaging circular economy and innovative digital marketing tools. Thanks for leading by example 🌎🙌 Got a brand that should be on this list? Share with us!

Weekly circular updates you NEED to know📝👇 Here is what happened this week: 1. Global Change Award The H&M Foundation is again inviting fashion and textile innovators and entrepreneurs to apply for a share of €1 million in prize money in its annual Global Change Award. 2. Primark's garment durability Primark and UK waste charity WRAP have announced a new three year partnership aimed at giving clothes a longer life. 3. The 2024 Meaningful Business 100 The 2024 Meaningful Business 100 are an outstanding group of leaders combining profit and purpose to achieve powerful change. The winners include social entrepreneurs, sustainability leaders, impact investors, and corporate innovators from 36 countries. 4. By Rotation biggest-ever pop-up The five-story space at 31 Brook Street will showcase the brand’s most popular garments and accessories, creating an immersive and interactive retail experience. 5. Community Clothing's notebooks from denim scraps Community Clothing made its jeans production zero waste by partnering with sustainable stationery brand Mark+Fold and handmade paper maker The Paper Foundation, to create a range of notebooks. Chat us up below. What do you think of recent news?

DEBUNKED: Rentals will cannibalize your sales📉 Scandivanian Outdoor has been in business for over 50 years. In 2021, their team came to us to expand their service portfolio with a gear rental service. To: → Increase sales Even if a customer chooses to rent a tent over buying it, they will most likely need to buy other equipment, like clothes or smaller tools. → Reach a broader audience Scandinavian Outdoor has a customer base of active outdoor enthusiasts, but for someone who is just starting out a new hobby, the initial investment in expensive equipment can slow down the start of the hobby. The rental service aims to make outdoor activities more accessible to beginners. 🖐🏻Any questions? Drop them in the comments/messages💌

5 questions to choose the best product to rent out🚴🏻♀️ (and make it profitable) 1️⃣What are your customers' needs? 2️⃣Is the product easily transportable? 3️⃣What's the number of products you can store? 4️⃣Does it synergise with the rest of the products? 5️⃣Is it easy to maintain(labour), and does it have readily available spare parts? There's a wealth of options to explore: Sports and outdoor equipment: →Bike rentals →Canoe and kayak rentals →Ski and snowboard rentals →Hiking and camping equipment rentals Fashion and clothing: →Dress rentals →Seasonal clothing →Suit and tuxedo rentals →Baby clothing and maternity wear Tech and Electronics: →Computers →Smartphones →Cameras/photography equipment The best thing you can do for your business is to jump on the renting wagon now, as the overall market is growing rapidly.

I'm Rachel Sheila Kan, Fashion circularity specialist! I'm taking over TWICE's LinkedIn page to share my favourite entrepreneurship and circular resources! Podcasts: →Bridges to the Future from the RSA →Piers Linney’s & Aalok Y Shukla: The AI Assisted Organisation Events: →Martin Browns Regenerative online events →The connections with Policy and Inter-industry with Nicholas Davis →Our Mastermind with other consultants in the space creating a dynamic connection →The Ecosystem Incubator, where we work on dynamic collaboration Books and Authors: →Anything by Charles Eisenstein especially Sacred Economics →Regenerative Leadership by Laura Strom and Giles Hutchins →Daniel Christian Wahl– Designing Regenerative Cultures →Buckminster Fuller is a constant historical source of inspiration →Donnella Meadows – In original systems work. People →Kenneth Alston, my business partner in Circularity, master of the original concepts and application over time. Ask your questions below 📝👇

In 2015, Gucci announced their 10-year “Culture of Purpose” initiative 👜 (with a series of targets to achieve by 2025) - Using 100% renewable energy. - Greenhouse gas emissions down by 50%. - Total environmental footprint down by 40%. - Scope 3 emissions from purchased goods/services down by 40%. Gucci's circular vision is based on three principles: → Used more → Made to be made again → Made safely, recycled, and renewable from the start Read more details on each one in the carousel👇 Repost this for others ♻️

Weekly circular updates you NEED to know📝👇 Here is what happened this week: 1. Circular Fashion Fund to deliver $1.2m investment eBay’s Circular Fashion Fund is set to launch in the US and Germany – to deliver a $1.2 million investment in business start-ups to scale circular fashion solutions by the end of 2025. 2. Levi’s climate transition plan Levi published their climate transition plan, which provides a roadmap to: 1️⃣ Reaching its near-term greenhouse gas emissions reduction target by 2030 2️⃣ Its goal of being a net zero company by 2050 3. Inditex to invest €50m in textile innovation Zara owner Inditex has launched a new fund that will see €50 million invested in sustainable projects, predominantly in the textile sector. 4. Spain launches textile waste pilot programme Spain’s largest fashion retailers, including Zara, Mango, H&M, Decathlon, and Primark, have signed up for a voluntary pilot scheme to collect, manage, and sort textile and clothing waste. 5. Shein added more banks to arrange the London listing Shein added more banks to help arrange its potential initial public offering that could value the online fashion retailer at £50 billion. Chat us up below. What do you think of recent news?