TWICE COMMERCE

Phone → Refurbished phone 🤳 In 2023 search for refurbished phone was growing faster than search for phone. More and more sustainability trends and cost-of-living challenges coincide. However, these trends are also an opportunity to: → Grow your business → Reposition for a more circular business model P.S. Have you considered implementing circular business models? Let us know ✍️ Source: couriermedia

Meet Style Her Empowered (SHE)♻️👕 A non-profit that creates sustainable education and employment for girls and women in Togo, Africa. One of their focuses is sustainability↓ 1️⃣ SHE school uniform World's only school uniform that grows 6 sizes and up to 12 in length. The dresses are designed to grow with a girl over 3 years and adjust to create a tailored fit for every body type at every growth stage. 2️⃣ Reusable menstrual pads 100% of fabric waste from SHE factories goes into the reusable menstrual pads. In 2021, they produced over 5,000 reusable menstrual pads for girls in Togo. 3️⃣ Recycled plastic backpacks SHE collects single-use plastic bags and fuses them together to make durable, waterproof backpacks for our girls. The impact? → 10,000+ menstrual pads distributed to girls and women across rural Togo. → 7,000 pounds of fabric diverted from waste stream in our recycling program. → 22,975 school uniforms replaced. Each uniform grows 6 sizes, replacing the need for 5 additional uniforms. Follow Style Her Empowered (SHE) for more updates💚

Under Armour wants to create a circular system by 2030🗓️👀 To transition their products back into recycled/reusable material after they've been used. They set high-reaching goals for the next several years↓ → Reach net zero emissions by 2050 → Reduce single-use plastics in packaging by 75% by 2030 → Repair and recycle 75% of damaged products by 2025 → Move to 100% renewable electricity in all facilities by 2030 Recycling for many manufacturers is the easiest point to start as it doesn't require changing the material flows. Would we change anything about their strategy? We'd love to see a bigger focus on D2C rental and reselling programs. 1️⃣There is a demand for a resale program with an independent Facebook group of 11,000 people reselling Under Armour clothing. 2️⃣The inventory allows for a rental model + the rentals in sport&outdoor are increasing. Industry revenue has grown at a CAGR of 3.0 % over the past five years to reach an estimated $957.3m in 2024. Let us know what are your thoughts on Under Amour's sustainability plan👋

Insight of the week: Start small. Test. Iterate🗒♻️ In a recent interview, Andrew Keith, ex-CEO of Selfridges, shared a lesson on launching rentals. Selfridges started with a rental range that was too broad - before testing demand. While ski wear for adults was doing well, children's wear wasn't meeting expectations. Lesson? Start small. Test. Iterate. You'll want to market validate your renting range to ensure you're set up for success before launching.

Decathlon UK kicked off a rental model in 2021 🌱 (with a summer offer trial). They aim to: → Lower carbon emissions by 53% by 2026 → Back up the traditional retail model → Diversify their core customer base → Make sports more accessible to everyone → Increase brand visibility After the successful trial, they've gradually expanded their rental offering to multiple sports equipment categories. 🖐️Read more at: https://lnkd.in/dX2bPEMj P.S. Have you considered implementing circular models into your business? Let us know! ✍️

Weekly circular updates you NEED to know📝👇 Here is what happened this week: 1. Vogue Business 100 Innovators The annual Vogue Business 100 Innovators list is out! It comprises 100 tech masterminds, sustainability leaders, entrepreneurs, beauty pioneers and industry changemakers. 2. German rules on discount fashion retailers German legislators are drafting new regulations to ensure that Chinese "discount retailers" such as Shein and Temu adhere to standards for product safety, environmental protection, consumer rights and customs and tax laws. 3. Nike's approach to sustainability After laying off the leaders of its sustainability team and 20% of the supporting sustainability professionals, Nike now faces a raft of shareholder proposals related to human rights, climate change and working conditions in its supply chain. 4. Cascale, BGMEA partner to drive sustainability Global nonprofit alliance Cascale and the Bangladesh Garment Manufacturers and Exporters Association have signed a Memorandum of Understanding to advance sustainability. 5. 2024 UK Net Zero Business Census The report reveals encouraging progress, with 73% of businesses prioritising net zero and 39% achieving measurable carbon reductions. 6. Steve Madden recycling programme Steve Madden partnered with the recycling platform Trashie. Their customers can now purchase a 'take-back' bag for $20, fill it with old clothes and shoes, and send it back to Trashie's recycling facility using a pre-paid shipping label. Chat us up below. What do you think of recent news?

Since 2018, we've been helping businesses start, run, and grow recommerce models. 90% of our customers face these 3 friction points. 1️⃣ Modelling the business case 2️⃣ Planning and organizing the operational side of things 3️⃣ Setting up a feedback loop to track progress and alignment More tactical questions to help you kickstart a recommerce model↓ → What do we build internally/buy? (software and services) → How long does it take from start to ramp up? → How to set up the material-level processes? (reverse logistics, recycling, refurbishment, restocking) 👋Any questions? Ask them away in the comments!

I'm Deborah Dull, Founder of Circular Supply Chain Network 👋 I'm taking over TWICE's LinkedIn page to share my favorite circular resources! → Ellen MacArthur Foundation, especially this white paper: Designing supply chains for the circular economy → Walter R. Stahel, also known as “the father of the circular economy” → Circle Economy, especially the annual Circularity Gap Report Ask your questions below 📝👇

In 2011, Patagonia placed a provocative ad on Black Friday👀♻️ ‘Don’t buy this jacket’ campaign. To encourage people to: 1️⃣ purchase only what they need 2️⃣ consider the effect of consumerism on the environment A weird move for a clothing manufacturer? Not for Patagonia. The company initially made climbing equipment but changed its focus after Chouinard realised that climbing tools were causing damage to rocky cliffs. Patagonia remained true to its eco-friendly ethos ever since. This campaign established an even stronger sense of community for people who appreciate the brand’s values. 💭Thoughts?

One mistake when starting your circular revenue model? Over-investing time in various impact analyses. Hear us out↓ They are important, but quite often they don't define whether the initiative gets to live past the POC phase. They rarely also help you figure out whether to build or buy solutions - and from whom. Focus 80-90% of the initial time on modeling the business case. 1️⃣ Qualify what models make sense for each of your product categories (if any). 2️⃣ Identify the critical bottlenecks and profit drivers in the combinations of business models and product categories. After this, you are 10x better equipped to reach out to and qualify potential service providers. The time to quantify and optimize the handprint starts when you've proven to your organization that the initiative will live beyond a POC as a new profit stream.