Comment vous assurez-vous que les parties prenantes qui ne sont pas du design comprennent l’approche centrée sur l’utilisateur dans la conception de votre produit ?

Use storytelling to create a story that is easy to understand and create emotions. Make sure to articulate what is the user's pain points, wishes, and aspirations. Then, tell what you can do to solve the problem and what kind of impact you will create by doing this.

When enlightening non-design stakeholders on user-centric design, fluency in their language is key. Translate design talk into business benefits: happier users mean stronger retention and a stellar brand rep. Show them it's not just about looks. It's about crafting solutions that make a real-world impact, paving the way for business triumphs.

Use user personas to represent your target audience. Use real names, photos and descriptions to make them as realistic as possible and hang them up where the team can easily see everyday. Involve the persona in the design process. What would the persona say to each design decision? Would they agree? Is it the best possible solution? How would they feel about it? Try to empathize from the user's point of view and understand their fears and dreams.

When bridging the gap between design wizardry and stakeholder insights, wield visuals like a magic wand. From wireframes to prototypes, these visual spells transform complex concepts into tangible user-centric marvels, ensuring everyone sees the design journey unfold with clarity and conviction.

Stories are powerful. With your research, you'll be aware of certain users and their problems or needs. Use their stories to explain how the user-centric features are aiming to make that user's life easier with your product.

The design team conducted user research through surveys, interviews, and user testing. They observed users struggling with the checkout process and identified specific pain points. Based on this research, they redesigned the checkout flow to be simpler, more transparent, and mobile-friendly. The redesigned checkout process resulted in a significant decrease in cart abandonment rates and an increase in conversion rates. Customers were happier with the overall shopping experience. A positive user experience translates to higher customer satisfaction, loyalty, and ultimately, business growth.

Illustrate how real-life user challenges were tackled through your design, emphasizing tangible improvements and positive outcomes. By humanizing the design process, you cultivate empathy and demonstrate the value of a user-centric approach in creating meaningful solutions.

Invite them backstage! Let them witness firsthand as users steal the show, revealing how empathy and insight shape designs that steal hearts and market share.

At the outset, clearly outline the design process and how stakeholders will be involved. This fosters transparency and avoids confusion later on. Schedule regular meetings or presentations to keep stakeholders informed about the design process, user research findings, and design iterations. Facilitate co-creation sessions where stakeholders can brainstorm design ideas with the design team. This fosters a sense of ownership and collaboration. Use visuals like user journey maps, empathy maps, and prototypes to communicate complex design concepts in an easily digestible way.

Take advantage of the vast array of online design courses offered by platforms like Coursera, Udemy, Skillshare, or platforms specific to design software like Adobe or Figma. These courses cover a wide range of design topics, from user experience (UX) design to visual design principles to specific software skills. Participate in online design challenges to test your skills, explore new design concepts, and receive feedback from the design community. Maintain a curious mindset and a thirst for knowledge. Be open to exploring new design tools, trends, and approaches.

Empower stakeholders with ongoing education on user-centric design. Regular sessions on cutting-edge methodologies not only inform but inspire, fostering a shared vision for superior product outcomes. By embedding user empathy into their understanding, stakeholders become active advocates, ensuring our designs resonate and excel in the marketplace

Track how effectively users can complete desired tasks within your design. This could involve measuring time spent, error rates, and success rates. Conduct surveys or user interviews to gauge user satisfaction with the design. Use metrics like Net Promoter Score (NPS) to understand user loyalty and willingness to recommend the product. Track conversion rates, such as those for sign-ups, purchases, or desired actions within your design. These metrics can indicate how effective your design is in driving business goals.