Last updated on 17 sept. 2024

Votre client exécutif doute de la valeur des tendances du marché. Comment pouvez-vous les guider vers l’adoption du changement ?

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Swarup Acharjee PRINCE2®,ITIL®

🏆 LinkedIn Top Voice | Program Management Leader | Transforming Businesses with Strategy & Technology
Paula Louise Dixon

Chief People Performance & Wellbeing Optimiser ✰ Founder ✰ Fractional Business & Coaching Psychologist ✰ Neurodiversity…

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Katie Lancaster

Executive Leadership Coach | Trainer | Facilitator | HBR Advisory Council Member | Partnering high achieving leaders…

Convaincre un dirigeant d’évaluer les tendances du marché nécessite un mélange de données et de prévoyance stratégique. Voici des moyens efficaces d’encourager un état d’esprit propice au changement :

- Présentez des études de cas convaincantes mettant en valeur les succès des concurrents avec les nouvelles tendances.

- Utilisez l’analyse des données pour prédire les résultats potentiels et le retour sur investissement.

- Mettez en évidence les commentaires des clients qui soutiennent la nécessité du changement et de l’innovation.

Quelles stratégies ont fonctionné pour vous pour persuader la direction d’adopter les nouvelles tendances du marché ?

Ajoutez votre point de vue

Swarup Acharjee PRINCE2®,ITIL®

🏆 LinkedIn Top Voice | Program Management Leader | Transforming Businesses with Strategy & Technology
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To effectively address concerns and encourage embracing change, use a 7-step approach: 1. Understand and acknowledge concerns 2. Share data and success stories to build confidence 3. Highlight potential risks and opportunities 4. Identify areas for innovation and growth 5. Emphasize the importance of agility and adaptability 6. Establish a system to track industry trends and updates 7. Foster a growth mindset, viewing change as an opportunity for growth and improvement By following these steps, you can help others see the value in embracing change and staying ahead of the curve.

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Paula Louise Dixon

Chief People Performance & Wellbeing Optimiser ✰ Founder ✰ Fractional Business & Coaching Psychologist ✰ Neurodiversity & Charity Advocate ✰ BPS Division of Coaching Psychology Vice Chair
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Show how adopting market trends aligns with the company's long-term vision and objectives. By connecting trends to the executive's strategic priorities, you can make the case that staying ahead of these trends is essential for sustained growth and competitiveness.

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Katie Lancaster

Executive Leadership Coach | Trainer | Facilitator | HBR Advisory Council Member | Partnering high achieving leaders and their teams to make more impact in what they do and be more fulfilled in who they are
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As a coach, I do not see my role as guiding clients to embrace change, but rather to lean in and get really curious about their resistance to it. A powerful way to do this is by asking questions: How does this approach serve them? What are the benefits it has brought them? What impacts does this behaviour on their team and peers? What could be the potential costs of this behaviour? To whom? Introducing the topic to the client in this way, keeps their minds open and receptive to observing themselves from another perspective. This process also gives them the opportunity to take ownership of any outcomes they may identify for themselves and commit to action in a far more sustainable, impactful and authentic way.

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Baz Porter®

Corporate Leaders & Executives in Finance You're One Step Away From Tripling Your Revenue, Achieving an 8X Leadership Transformation, and Becoming an Industry Powerhouse in 6 Months.
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Convincing an exec to embrace market trends? Hit 'em with facts they can't ignore. Here’s how you do it: Case studies: Show them how competitors rode the wave and won big. Real examples shut down doubts fast. Data analytics: Bring the numbers. Show how jumping on trends means more ROI. Predict the outcomes; they love data-backed moves. Customer feedback: Customers are already talking—highlight what they're saying. When the market is screaming for change, you’ve got to listen. For me, it’s all about connecting the dots between what’s happening now and what’s possible next. When leadership sees the future mapped out clearly, they’re on board.

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Dr. Marie Roberts De La Parra (Dr. Thought)

Executive Coach for Transformative Leaders | Evolve your leadership, build unshakeable resilience, and create lasting impact—in just 10 weeks. | Free Self-Mastery Check-In👇(Link Below On Profile)
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When your client doubts the value of market trends, focus on connecting the trend to something they already value or have experienced success with. Instead of pushing the trend itself, highlight the potential for it to solve an existing challenge or open doors they hadn’t considered. Bring in real-world examples that resonate with their industry or competitors they respect. Encourage a mindset shift, positioning change as an asset rather than a threat to their established methods. Sometimes, small, visible wins through pilot projects can make adopting trends feel less like a leap of faith and more like a strategic advantage.

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