Vous êtes confronté à des révisions inattendues de votre copie. Comment vous assurez-vous que le message original transparaît toujours ?

This happens in our world all the time, because we use our highly expert specialists as sources for consumer articles -- and doctors are trained to use a particular type of language. We help them understand our goal of using plain language and give them an opportunity to vet our changes ... and they typically are very appreciative that we make our content more accessible.

Ditch your ego totally. Listen to your client and deeply understand what exactly they were looking for. If you didn't hit the mark, take it with grace and learn for next time

To keep your original message clear during unexpected revisions, focus on maintaining the core message and key points. Prioritize clarity and consistency, and double-check that your main ideas are still emphasized. Keep the revisions minimal and relevant to avoid diluting the original intent.

There is no such thing as the "perfect copy", so refraining from overthinking as much as possible should be the priority, in case of unexpected revisions, it should be certain that the core message is intact, the tone of the message shouldn't drastically change, and the emotions that were intended are clearly communicated. this would definitely help the core message shine through while maintaining cohesion.

Keep your main point front and center. Just make sure the changes don't steer away from what you're trying to say. Try it out!

Lo que se escribe hay que mirarlo desde un punto de vista holístico. Lo sutil puede ayudar o destrozar la idea original del escritor. No se puede generalizar de manera drástica, cada texto es diferente.

Keep the original message in focus by regularly comparing the revised copy with the initial draft. Ensure that the core points and tone remain consistent. Adjust the changes as needed to support the original message, and communicate with others if there are any concerns.

Preserving the Core Message Amidst Revisions Identify the Essence: Clearly define the central message of the copy. Communicate the Value: Explain how changes might dilute the core message. Offer Alternatives: Suggest modifications that maintain the core idea. Find Common Ground: Seek a compromise that preserves the essence of the copy. Data-Driven Decisions: Use analytics to support your recommendations.

Keep a list of bullet points (mentally or by actually documenting) for each piece - what NEEDS to be communicated here? As my kindergarten teacher would say, "stick to the point!" From another POV, you can think of it like "minimum viable product", or I guess "minimum viable copy" in this case. Concision is powerful; don't be afraid to cut out filler words or change subject/verb order to better fit in a client's preferred verbage.

Revisar un trabajo es correcto, aunque antes de escribir todo ese texto se debería de haber realizado un fuerte estudio con el cliente de la mano. En una sola ocasión tuve que cambiar el texto y fue porque mi cliente cambiaba de opinión de un día para otro.

Keep chatting with whoever's making the changes. Understand their points, explain yours—it’s like keeping everyone on the same page.

As they say, the customer is the king, and a good copywriter will take the time to listen to the changes being proposed and ensure their copy delivers on the core message sought to be passed to those who read it. Focusing on the core message will help to determine how to incorporate the change without going off target. As has been suggested, the additions may help in making the copy better.

Providing a brief rationale for your approach and/or pushback to certain revisions (or your revisions to those revisions..) is just human. People are allowed to have ideas and contribute, especially if they're your client! Stating why you think your way is better is a sign of respect for the work itself.

La retroalimentación es clave en el éxito de los proyectos, trabajo en equipo, respeto y objetivos en común no se deben negociar a la hora de buscar nuestra meta.

Firstly, feedback is very important. They help you to be better. They make you think outside the box, craft a better message and make your craft goof. Without feedback, you won't know what is wrong with your craft.

First, why aren't you expecting edits/feedback? You should. It's foolhardy to assume your work as a copywriter is done once you've submitted the first draft. 🦞 Second, creativity is the very heart of copywriting. First draft didn't check out? Rework it. Try a different angle. Alter your offer. Shift the tone. Play with different dials until something else good lands. Then submit it for review. Then repeat as necessary. This IS the creative journey.

Revisions can often lead to even better outcomes. By approaching them with an open mind and a creative perspective, it's possible to find ways to maintain the strength of the original message while also addressing the requested changes

Got tricky edits? Try to work them in without messing up your flow. It’s like fitting a new piece into a nearly completed puzzle.

If the edits muddle things up, it’s time to push back. Clear writing wins, always. What grade are you writing at again? Anything above 2-3 is a no-go.

Si revisas el contenido y no lo entiendes, es porque no ha sido redactado con claridad, confundir es perder clientes y contactos. La información siempre debe ser clara y uno debe estar dispuesto a explicar de forma simple todo lo que pueda llegar a no entenderse.

This should go without saying. Copy is often a set-up for a call to action, so make sure they go together both tonally and subject-wise.

After tweaking, give it one last read—maybe ask someone else to check it too. It’s good to make sure nothing slipped through the cracks.

Make a wireframe on photshop or canva. it allows you to see where you copy lands design wise and helps you convey to the designer how you envision the copy.