Vous lancez un nouveau produit. Comment garantir une collaboration fluide entre les équipes commerciales et marketing ?

Having led complex product campaigns for global organizations, I have found that continuously reinforcing clear goals is critical for success. Here are a couple of tips: Create a brief up front to share key insights, goals, value proposition, key messages, delivery channels responsibilities, timing (ask for signoffs). Host a kickoff meeting with all key stakeholders together. Invite questions/comments. Create a tracker aligned to the brief and socialize progress to stakeholders weekly Invite stakeholder groups to celebrate success - create and share artifacts. And discuss areas for opportunity. Goal alignment isn't a one-time activity, throughout a campaign goals should be active. Reinforced frequently and revisited as required.

Do the homework right. Preparation is the key. A detailed analysis and market study help in setting realistic goals. Once both teams understand this base, they will be able to optimally perform.

To ensure smooth collaboration between sales and marketing teams when launching a new product, establish clear communication channels, align goals and metrics, hold regular joint meetings, use collaborative tools, and foster a culture of mutual respect and teamwork.

Communication between departments is crucial! All departments, in this case marketing and sales. Sales is like truck bringing marble to marketing, marketing needs to shape it in beautiful sculpture and give back to sales. In order to make sculpture, sales need to provide information from field- What kind of marble is it, how strong, what kind or color competitors use, what customer use, what kind of sculpture are top 3 in market … With this information marketing will adopt their plan of action, they will design, develop and execute. During all this, two teams need to check up process, to make changes. But they always need to be honest and direct if they want to succeed. It’s just example, but I hope you get the point

Again - this goes to detailed and proper market research before the launch. Generally negative details are kept hidden from the teams but that should not be the case. They probably would prepare themselves to deal with it beforehand. Sharing the right insights help in devising a competent plan.

Regularly exchange insights and data between sales and marketing to inform strategies and tactics. Marketing can share campaign performance, lead quality, and customer behavior data, while sales can provide feedback on lead conversion and customer pain points. This mutual sharing enhances decision-making and strategy optimization

For a successful product launch, seamless collaboration between sales and marketing teams is crucial. Marketing can supply sales with key insights on market trends, customer feedback, and campaign performance, while sales can provide real-time customer interaction data. Establishing a data-sharing system, like a CRM platform, ensures both teams have access to valuable information. This integrated approach allows for more informed decision-making and tailored strategies, ultimately better meeting customer needs and driving product launch success.

I think you explained all! Collaboration is really important! Sales know one side of the story, marketing other - together they have world class book. No information is strictly same, it is changed every day in this fast environment. Because of that you need fast and accurate communication, faster you react- faster your answer will be…

Clearly delineate the roles and responsibilities of each team to avoid overlap and ensure accountability. Outline specific tasks, such as lead generation for marketing and lead nurturing for sales, and establish processes for handoff. This clarity prevents confusion and streamlines collaboration.

Roles are really important part of any chain. Roles gives us flexibility and focus on one topic. If we have to many people working everything we will not do so much! That’s why we need to set up roles, or duty’s inside roles, who is responsible for what? But even now, we need collaboration, if someone’s role is to research market, he needs to pass information further, or to ask questions.

In order to encourage strong communication amongst teams it's critical to establish the importance of learning and iterating to drive the best outcomes. If you hold space for people to express when things are not going well, and engage them in resolving the issues, you foster a safe environment for learning and communication.