What are the most effective ways to help your product marketing team understand your product's features?
As a product marketer, you need to communicate the value and benefits of your product's features to your target audience. But before you can do that, you need to make sure that your product marketing team is on the same page with your product team and understands your product's features in depth. How can you help your product marketing team gain a deeper knowledge of your product's features and how they solve customer problems? Here are some effective ways to help your product marketing team understand your product's features.
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Involve in development:Bring your marketing team into the product development fold early on. This immersion ensures they understand the features inside-out as they contribute insights that shape the final product.
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Gather user feedback:Encourage your team to engage with customer feedback and participate in user sessions. Direct exposure to customer experiences provides deep understanding of the product’s impact and value.