Vous avez collecté des prospects potentiels lors d’un événement de réseautage. Comment les transformer en liens précieux ?

After networking events, I immediately connect with new contacts on LinkedIn, adding a personalized message about where we met and what we discussed. This helps reinforce our interaction and keeps me memorable. I also use AI tools to analyze and categorize these connections, tailoring my follow-ups to be relevant and engaging. I join LinkedIn groups where my new contacts are active and participate in discussions to stay on their radar. By following these steps, you can turn networking leads into valuable professional relationships.

To turn potential leads into valuable connections, follow up promptly after the event. Send a personalized message within 48 hours, mentioning something specific from your conversation. This shows your genuine interest and professionalism, helping to maintain the initial enthusiasm and making your new connections feel valued and remembered.

Networking is a critical aspect of modern-day hybrid work culture, and to not be prepared for it is a big blunder. The key to turning potential leads into valuable connections lies in offering value. Start by understanding their needs and challenges, and tailor your interactions to provide solutions or insights that address these issues. This approach not only shows that you are attentive and proactive but also establishes you as a valuable resource. Continuously engage with them by sharing relevant information, opportunities, and insights that reinforce the mutual benefits of your connection. P.S. and remember don’t smell like a chain smoker when you enter such a forum.

Remember, follow-up should be quick, memorable and short. Quick means no later than next day, preferably same day Memorable means that it should contain something you discussed during the event and something you've learned about your new connection, preferably something valuable for him/her Short means don't write pages, just couple of words to keep in touch

The key to turning leads into valuable connections is to be genuine, thoughtful, and focused on providing value. By following these steps and staying consistent in your networking efforts, you increase your chances of building meaningful connections that can benefit both parties in the long run.

People can recognise standard follow-up messages, so don't even think about any "templates" where you just replacing the name and send same text to everyone If your target is valuable connections, write a custom follow-up for everyone

Rather then having a generic call-to-action, propose a next step that is tailored to each lead's specific interests or needs. For eg; you could suggest a one-on-one meeting to discuss a particular topic of mutual interest, attend a relevant industry event together, or introduce them to someone in your network who could be of value to them. This personalized approach shows that you are invested in their success.

I do think personalization is important. On top of that, I think value trumps personalization. It’s cute to remember their dog’s name, but it could be a bit cosmetic. I think true networking lies in symbiotic relationships. Be hyper aware of what you can offer them to help their business, life or relationships out. Give, give, give, give, ask.

Send relevant nurture emails. Make sure it is connected to something specific to their interests or a pain point they shared with you. For example, if they shared a pain point about streamlining IT operations, send them case studies or industry articles about that topic and how similar companies or individuals solved those issues. If they are active on social media, then comment on their posts and engage with them through those platforms as well.

In this, I think it’s important to be upfront. Don’t dance around the point or try to be sly, that will just make you come off like a used car salesperson. Stipulate that it was nice to meet them, and you will keep them in mind if any resources pass through your desk that you think could be relevant to them. Re iterate what it is you or your company does, and express enthusiasm to potentially do business in the future

From the experience, to offer value in follow-up, you should work on it during the event Talk about their situation, their concerns, and use it in follow-up

Keep in touch with your leads over time. Engage with their social media posts, comment on their articles, or share their content when appropriate. Attend industry events together or invite them to relevant webinars or networking opportunities. Continuously nurturing the relationship will help solidify the connection and increase its value over time.

For high-potential leads, aim for a personal touch - perhaps a handwritten note or a customized email referencing your conversation. - For others, consider a more scalable approach like adding them to your [tailored] newsletter list (with their permission!) or inviting them to a relevant webinar.

Don't push it, don't try to set up a meeting in a follow-up, try to prospect before On;y if you already have agreement for a meeting after the event, otherwise it's better to deepen the connection before pushing for the meeting

The entire goal of having a networking lead is to get on a call/have a meeting! You get to build trust, get to know what someone values, and then can talk about the synergies between your work and their work.

Highlight the potential outcomes and benefits of the meeting. Clearly articulate how the meeting will provide value to both parties, such as discussing specific business challenges, exploring synergies, or identifying opportunities for collaboration. This will help the prospect see the tangible benefits of taking the time to meet with you and increase their willingness to engage. This approach ensures that the prospect understands the purpose and value of the meeting, making it more likely for them to agree to it.

Propose a meeting by highlighting a particular topic or opportunity that aligns with their business goals. - This targeted approach demonstrates your value and increases the likelihood of securing a productive meeting, setting the stage for a meaningful business relationship.

Keep in touch it's not just regular saying - it should be in your DNA Nurture the relationship carefully and regularly and don't forget to provide value for your connections

Look for opportunities to collaborate with your leads or refer business to them. If you come across a potential client, project, or partnership that aligns with their expertise or interests, connect them with the relevant parties. Demonstrating a willingness to help them succeed will strengthen the bond and make the connection more valuable.

From my experience, turning leads from a networking event into valuable connections involves promptly following up with a friendly message or email within 1-2 days. Personalize your message by mentioning something specific you discussed, offer value with helpful information or resources, stay connected by connecting on LinkedIn and engaging with their posts, and suggest a coffee or virtual meeting to deepen the relationship. This approach will help you build strong, lasting connections.

Categorize leads based on potential value and tailor your engagement strategy accordingly, focusing more resources on high-potential connections.

Schedule a one-on-one lunch meeting within two weeks to discuss potential synergies between your companies. Follow up with a customized proposal for collaboration. In addition: Connect on LinkedIn and share industry-specific content monthly. Invite to quarterly networking events you host.