Voici comment vous pouvez surmonter les défis courants en tant que débutant dans une carrière en relations publiques.

Una de las principales habilidades que se tienen que cultivar es la referida al orden de las ideas y de argumentos que debemos desarrollar. El orden resulta fundamental para la vida. ¿Cómo se logra ese orden? Escuchando a los equipos y al mercado bajo una pregunta y repregunta de qué objetivos deseo lograr. Si no lo tengo claro, debo revisar y revisar e indagar acerca de este primer paso. Al tener la claridad en los objetivos, podemos pasar al cómo.

Learn about the PR tools, and do your research on the media. Try to understand the storylines and what interests a particular journalist for a subject or information. The more you do your research the simpler it would get.

As a beginner in PR, embrace learning, network constantly, and adapt to changes. Keep your communication clear and your strategy flexible. Mistakes will happen—use them as growth opportunities. "Success is the sum of small efforts repeated day in and day out."

Starting anything new can be scary, but if you find yourself new to PR - just remember - you likely already have a lot of skills needed to do the job. For example, I wouldn't recommend jumping into PR if you can't write, you don't like crafting stories or don't like reaching out to people you don't know. Once you have those basics, find what training you need (maybe a speechwriting course?) and find mentors or others in the industry you can learn from (LinkedIn connections and networking groups are a good place to start). Honestly, it is simple, once you find a gap in your skills, find a way to fill it. You are in PR now; you can't be shy.

I really want to stress the importance of treating every single person as a potential colleague, client or agency partner - starting as early as high school/college. You don't have to be best friends with everyone but taking a moment to show extra kindness to as many people as possible can go a long way. It can be as simple as saying thank you, asking how they are, liking someone's post or sending a note to say congrats. I have had colleagues go in-house and become the client, and old classmates become prospects. The PR world is small, and being kind and thoughtful can help set you up for future success.

Crear rede es fundamental. En un primer paso por todo lo que puedes recibir y aprender. Este proceso de aprehensión se da en toda la vida y debes identificar cuáles son aquellos espacios que otorgan valor a lo que vienes construyendo. Estar en todas las redes puede generar ciertos niveles de dispersión de hacia dónde quieres llegar.

Networking is of utmost importance for a PR specialist. The to attend online and offline PR and media events, forums, exhibitions. Expand your circle on LinkedIn.

Los medios de comunicación hoy pasan por cambios muy profundos y su dinámica puede resultar muy compleja y retadora. La generación de contenidos desde una óptica de valor, pueden y deben generar ciertos niveles de diferenciación.

Having empathy and taking time to understand another person's point of view, is really important in any role. So, remember that in PR. Know your audience! And with journalists that is not difficult, as you can simply read/watch what they are covering. You should already know what is important to them, by simply following along and being an active listener. Too often, we find ourselves (even experienced PR pros) pushing a narrative that is best for us. However, every journalist is doing what they believe is of most interest to their audience. To get them to cover something in a positive way, take the time to get to know them and what they are looking for before you pitch or ask to get coffee.

Look at both the journalist and the publication to understand what they care about and cover. You can start with a media database tool like MuckRack, but you'll need to dig deeper. Read the journalist bio directly on the publication's website. Read their past articles. Understand the type of stories they care about. Are they more breaking news focused or feature focused? If they've written an article on a topic similar to what you're pitching, what would make the story news-worthy again or what new perspective or data can you bring to the table? Additionally, look at competitors. Where are they getting covered? What are competitors talking about in the media?

Las crisis son inevitables y también se debe considerar que cada una tiene un nivel distinto de impacto. Lo más relevante es elaborar y gestionar un mapeo de riesgos que pueda determinar las probabilidades de ocurrencia de cada situación. Estar preparados y atentos a este tipo de circunstancias es fundamental.

There is overused quote in PR and storytelling - and I overuse it as well - "if you can't explain it simply, you don't understand it well enough," Albert Einstein. The quote is used so much because it is so good. You can practice writing news releases, speeches and social media copy all you want - but if you don't understand what you are writing about or why it is important, you might as well not start. The best way to start learning how to craft messaging, is asking a whole lot of questions. Make sure you understand it enough to explain it to a 6-year-old. Once you have it down to simple terms, now think about how you can write it in a way everyone will understand it immediately. Too often, our writing doesn't do a good job of explaining.