Comment trouvez-vous des mots-clés locaux et internationaux ?

To find local and international keywords, I use Google Keyword Planner (GKP), Ahrefs, or SEMrush. Local keywords: Google Keyword Planner: Go to GKP and select the "Locations" tab. Enter the location where you want to target your keywords and click "Add Location." You can add multiple locations if you want to target multiple areas. Ahrefs or SEMrush: Enter the location in the search bar and click "Search." International keywords: Google Keyword Planner: Select the "Languages" tab and enter the language(s) you want to target. Ahrefs or SEMrush: Enter the language in the search bar and click "Search." Tips: >> Consider your target audience >> Use a variety of tools >> Look for long-tail keywords >> Consider the search intent

It's important to recognize that local languages can exhibit extreme variance in dialects, terminology, and even script, which can significantly impact search volume and user resonance. For instance, the Spanish language used in Spain may differ from that in Mexico, and regional slang or colloquialisms can affect keyword choices. Understanding these linguistic nuances through thorough keyword research ensures that your content not only ranks well but also resonates with local users, ultimately contributing to your global SEO success and user engagement.

Finding Keywords for Global Audience: Local Kw: Target keywords with your city/region in them (e.g., "best pizza [your city]"). Use Google My Business to optimize your local presence. Think Globally, Search Locally: Research popular keywords in your target countries using keyword research tools. Consider translating keywords, but adapt them for local search intent.

Local and international keywords hold significance for SEO specialists. Local keywords optimize content for regional visibility, helping businesses connect with nearby customers. International keywords, on the other hand, expand reach across borders, unlocking a global audience. A balanced approach to both ensures a broader impact and maximizes online presence.

Local keywords focus on a specific area, like your city or neighborhood, making it easier for people nearby to find your business online. International keywords, on the other hand, target a broader audience worldwide. Both types are important because local keywords help locals find you, while international keywords attract customers from different countries. Using these keywords makes sure the right people discover your business, no matter where they are.

1. Define Your Target Location: Start by pinpointing the specific geographic area you want to target. It could be a city or region. 2. Brainstorm Seed Keywords: Begin with general keywords relevant to your business or industry. These are known as "seed keywords" and form the foundation of your keyword research. 3. Use Google Auto-Suggest: Go to Google and type in your seed keywords followed by your target location (e.g., "Cake shop in Kolkata"). Note down the auto-suggestions that Google provides, as these are often popular local search queries. 4. Google Keyword Planner: Put your seed keywords and filter results by location. Analyze search volume, competition, and suggested bids to prioritize keywords.

To discover local keywords effectively, leverage Google's tools like Google Trends, Google Keyword Planner, and Google Search Console. Google Trends allows you to assess keyword popularity and seasonality across various regions and timeframes. Google Keyword Planner aids in generating keyword ideas while providing insights into their monthly search volume, competition, and bid range. Meanwhile, Google Search Console reveals your website's current keyword rankings and their performance in terms of clicks and impressions. By utilizing these resources, you can identify locally relevant keywords tailored to your specific niche, location, and objectives.

To find local keywords, think about what customers might search for locally related to your business. I personally use Google suggestions(Google Trends, Google Search Console, and Google's LSI keywords), check your competitors' keywords, and explore social media and online reviews. Include local landmarks, events, and areas in your keywords. By understanding these terms, you can optimize your online presence for local searches effectively.

1.Google’s “Autocomplete” Feature: type a keyword related to your business into search bar & find out suggestions that Google offers 2.Google Keyword Planner : It’ll give you keyword ideas along with search volume & location. 3.Google Trends: This tool allows you to see keyword popularity over time and by region. 4.Google My Business Insights 5.Local Forums and Community Websites 6.Competitor Analysis 7.Use Local Terminology 8.Talk to Your Customers 9.Specialised Keyword Tools: Such as BrightLocal or Moz Local. 10.Location-Based Modifiers 11.Check Search Console: Look for patterns or location-specific terms. 12. Mobile Search Queries: think about the phrases someone might quickly type or speak into their phone.

One thing to know: local keywords will most likely need to include the location, obviously. Apart from that, you can use Google Trends and Search Console to find the best local keyword opps. To do some testing, you can try to search for the keyword + the location. For example using just "pizza delivery" for keyword research may not work. But, typing in "new york pizza delivery" may give you new ideas of what New Yorkers usually search when trying to get a pizza delivered.

To find international keywords, first, focus on the countries you want to target. Use tools like SEMRush, Ahrefs, Google Trends, Google Search Console, and Google's LSI keywords to find popular words people use there. Look for words in different languages related to your business. See what your competitors are using and check what's trending on social media. Also, use translation tools to understand keywords in other languages. This helps you create content that connects with people globally and expands your online presence.

To discover international keywords effectively, it's vital to tailor your approach to the linguistic, cultural, and contextual preferences of your global audience. A valuable tool for this purpose is SEMrush, Top SEO platform renowned for its extensive keyword research and analysis capabilities. With SEMrush, you can explore keywords for over 140 countries and 40 languages, accessing insights on their organic and paid traffic, keyword difficulty, and SERP features. Additionally, the platform enables you to gain insights from your competitors' keyword strategies, identifying gaps and opportunities to enhance your international SEO performance. This strategic use of SEMrush ensures that you can reach and engage a diverse, global audience.

1) Keyword Sources: Start with existing lists or conduct a gap analysis for relevancy if new to the market. 2) Competitor Analysis: Use tools like SISTRIX or SEMrush to identify competitors and their key strategies. 3) Gap Analysis: Conduct a keyword gap analysis and calculate a "Relevance Score" for them. This is a metric that measures the significance of a keyword in your market based on how many of your competitors are ranking for it and how high. A higher score indicates greater importance, aiding in prioritization. 4) Expand your keyword list using an SEO tool to find variations on broad or phrase matches. 5) Validation: Always get a native speaker's review before finalizing.

Don't start with your internal marketing templates, or what SEO tools tell you the competition ranks for, or with pre-existing keyword lists. Start with internal resources: Do you have customer requests via email? Do you have interview transcripts from user research you might have conducted, or the opportunity to do so? Do you have a customer service or sales team you can interview? You need to hear how your target audiences express their needs and pain points authentically; only then you can distill what they need to know, how you need to communicate it to them so they understand that you provide a solution to their problem, and finally, how to make it stand out and rank.

When searching for international keywords, think beyond just direct translation. Dive into the nuances of language and culture. Instead of relying solely on keyword research tools, consider looking at native websites, local forums, and social media platforms in your target region. That's how you can gain insights into the local lingo, slang, and colloquialisms that might not show up in traditional keyword research tools.

When it comes to using local keywords, it's all about understanding your local audience. Start by optimizing your GBP profile, create content tailored to your local audience, and encourage customer reviews. For international keywords, research your target markets thoroughly. Tools like Ahrefs can be incredibly helpful. Thoughtfully translate your content, create localized material, and use geo-targeting via platforms like Google Search Console. By seamlessly integrating these keywords, you not only enhance your online visibility but also appeal to both local and global audiences. Remember, quality content is key; don't overload it with keywords. Let the keywords flow naturally within your valuable content for the best results.

Here’s how 1. Do your research. Look at your competitors, both locally and internationally. See which keywords they’re targeting and try to find gaps. Check local SEO for the keywords you're targeting. 2. Balance your usage. Incorporate both local and international keywords into your content, but don't overdo it. Add local keywords to your title tags, meta descriptions, and H1 tags. 3. Include location-specific information. Include your business address, opening hours and contact information. Also, write about local events, landmarks, or news that are relevant to your business. 4. Focus on quality. Don't compromise on the quality of your content for the sake of keywords. Make sure your content is engaging, informative, and easy to read.

1.Website Structure: For international keywords, consider country-specific domains or subdomains 2.On-Page SEO: Incorporate keywords naturally into title tags, meta descriptions, headers & content. 3.Content Localization: Tailor content to local cultures For international audiences, consider professional translation & localisation. 4.Link Building: Obtain backlinks from local or country-specific websites to improve region-specific authority. 5.Google My Business: optimise your listing with region-specific terms. 6.Ad Campaigns: Use keywords to target ads geographically, ensuring content aligns with regional preferences. 7.Regular Monitoring: Use tools like Google Analytics & Search Console to monitor keyword performance and strategy.

For local keywords, I naturally integrate them into my content and optimize my Google My Business listing. For international keywords, I create multilingual content with hreflang tags and collaborate with international influencers. I balance keyword usage in content to address local and global audiences' needs and monitor performance regularly. This approach broadens my online reach and engages diverse audiences.

Optimize main keywords in titles, meta, and headings. Embed secondary keywords in content, images, and links. Use geo-modifiers for local targeting. Signal language with hreflang tags. Employ multilingual tools for diverse audiences.

1.Google Analytics: Check the “Organic Search Traffic” to see how many visitors are coming from search engines due to your keywords. 2.Search Console: Analyze the “Performance” report to view clicks, impressions, click-through rate (CTR), and average position for specific keywords. 3.Keyword Ranking Tools: Tools like SEMrush, Ahrefs, or Moz track keyword rankings over time and against competitors. 4.Conversion Rate: Link keyword traffic to actions in Google Analytics. 5.Engagement Metrics: Monitor bounce rate, session duration, and pages/session to gauge content relevance. 6.Keyword Profitability: Track revenue from keyword-driven traffic to determine ROI. 7.Competitor Analysis: Monitor competitors’ keyword performance for benchmarking.

Measuring keyword performance is crucial. Start by tracking rankings, monitoring organic traffic, and assessing conversion rates. Leverage tools like Google Analytics and Search Console for insights, and don't forget to gauge user engagement and click-through rates. Continuously adapt and optimize your keyword strategy based on these metrics to drive meaningful results.

To measure the impact of your keywords on SEO performance, utilize tools like Google Analytics, Google Search Console, and SEMrush. Google Analytics offers insights into keyword-generated traffic, conversions, revenue, bounce rate, time on site, and pages per session. Google Search Console provides data on keyword rankings, appearance in search results, and clicks/impressions. SEMrush aids in keyword comparisons with competitors, tracking changes, and observing keyword influence on domain authority and backlinks. These tools and metrics empower you to evaluate keyword effectiveness and optimize them for improved SEO results, ensuring your efforts align with your SEO strategy.

1. Local Keywords: - Use Google Trends to see what's popular in your area. - Check out local business listings to see what keywords they use. - Hang out on local social media and forums to see what people are talking about. 2. International Keywords: - Use Google Keyword Planner to find popular keywords in other countries. - See what your international competitors are using. - Try out different search engines specific to those countries. - Translate your keywords and see if they're popular in other languages. By doing these things, you can find the right keywords for your local and international audiences.

To measure keyword performance: 1. Utilize analytics tools like Google Analytics to analyze website traffic, focusing on bounce rates and conversions. 2. Track keyword rankings using tools like Ahrefs or SEMrush to monitor improvements or declines in search results. 3. Assess Click-Through Rates (CTR) through platforms like Google Search Console to gauge user engagement. 4. Connect conversions to specific keywords to understand their impact on desired actions. 5. Conduct competitor analysis to identify gaps and opportunities in keyword strategies. These methods offer valuable insights into keyword effectiveness, helping you make informed decisions for your digital marketing strategies.

To find local keywords, I often use tools like Google Keyword Planner, SEMrush, or Ahrefs, filtering results by location or using geo-modifiers. I also analyze local search trends, review local competitors' websites, and consider regional language variations. For international keywords, I conduct market research to understand target audiences in different regions, utilize translation tools to identify relevant keywords in various languages, and analyze global search trends. Additionally, I use international SEO tools like SEMrush or Ahrefs, which provide data for different countries and languages.

I have found that @Mangools offers the most accurate #KeywordResearch data for local and international #Seo beside many other useful features like website and link audit, rank tracking and more.

Finding local & international keywords starts with understanding your audience. Use tools like Google Keyword Planner for local insights, and SEMrush for broader, international trends. Localize by including city names for local SEO. For international, consider cultural nuances and language variations. Always align with user intent and search behavior in each market.

There are two main components to selecting the right international and local keywords: ✅ Choose the right tool, ensuring it includes reliable data, offers global search volume, and has a comprehensive keywords database. ✅ Select the optimal combination of keywords that are either specifically local or international. For example, "Car showroom near me."

When someone searches for a keyword, they are usually looking for something specific. It is important to understand the intent of the searcher so that you can create content that is relevant and helpful. The competition for keywords can vary greatly. Some keywords are very competitive, while others are less so. It is important to choose keywords that you have a chance of ranking for. Search engines favor websites that have fresh, updated content. When you choose keywords, it is important to consider how often you will be able to create new content that is relevant to those keywords. Your keyword strategy should be part of your overall SEO strategy. You need to make sure that your keywords are aligned with your other SEO efforts.