Comment prévoyez-vous les revenus SEO à partir de données passées?

Forecasting SEO revenue is not just about numbers; it's about effective planning. Leveraging historical data, which encompasses various aspects such as traffic metrics, conversion data, keyword and page performance, competitor analysis, and seasonal trends, empowers SEO professionals to make informed decisions, run optimal campaigns, allocate resources wisely, and set achievable goals.

We're not thinking in terms of keywords / traffic per page anymore, but looking at keyword clusters and topics. We analyze traffic to specific topic (which may include 3-5 pages) and conversion rates both for first touch and last touch to estimate the ROI of each set of pages. Then we boost the ones that bring most SQLs.

- Planning Tool: Forecasting SEO revenue aids in budget planning, campaign optimization, and value communication. - Data Utilization: Past data is used to estimate expected traffic, conversions, and revenue from target keywords and pages. - Benefits: 1. Task Prioritization: Helps prioritize SEO tasks based on expected returns. 2. Resource Allocation: Guides allocation of resources for maximum impact. 3. Goal Setting: Assists in setting realistic goals and managing expectations. - Outcome: Enables better planning and decision-making for successful SEO campaigns.

To forecast SEO revenue: 1. Historic Keyword volume and linear forecast for next set of months 2. Get impressions clicks, sessions, revenue and conversions for the past months. 3. Calculate impression coverage, CTR, AOV, conversion rates to anticipate future values. 4. You will have to estimate CTR and coverage for the future based on previous trends as well as future optimisation 5. Never forecast sessions or GSC clicks from past data directly as these are dependent variables.

One effective tactic for forecasting SEO revenue is to utilize data from Google Analytics and Google Search Console. These tools provide valuable insights into your website's organic traffic, keyword rankings, and conversion rates. By analyzing this data, you can identify areas for improvement and predict potential revenue growth from SEO efforts. For instance, if you notice a significant increase in organic traffic for a particular keyword but a low conversion rate, you can focus on optimizing that page to improve conversions. Remember, SEO is an ongoing process, and your forecasts should be regularly updated to reflect changes in search algorithms, industry trends, and your own SEO efforts.

To predict SEO revenue using past data, certain critical metrics are imperative: What data do you need? Historical Traffic: Use tools like Google Analytics to understand past organic visits. It's foundational for forecasting potential future traffic. Conversion Rates: Identify how often past organic visitors completed a desired action, such as a purchase or sign-up. Average Order Value (AOV): Gauge past earnings per conversion, giving insight into potential revenue per visit. Keyword Rankings: Past and current standings for your keywords can indicate future traffic potential. Seasonal Trends: Some businesses see fluctuations due to seasons. Using this data, one can extrapolate future revenue figures

To predict SEO revenue from past data, you require three essential data categories. First, gather keyword data, encompassing monthly search volume, keyword ranking positions, and click-through rates (CTR) for your target keywords. Next, acquire traffic data, which involves metrics like the number of page visits, bounce rates, and average time spent on target pages. Finally, gather conversion data, which should encompass conversion rates and average order values specific to your target pages. By analyzing and understanding the historical performance of these key data sets, you can make informed projections about your SEO revenue potential, helping you optimize your strategies for future success.

Historical Performance Data: Gather historical SEO performance data, including organic traffic, conversion rates, and revenue generated. This forms the foundation for predicting future trends. Market Trends: Stay informed about industry trends and changes in the competitive landscape. External factors can influence SEO performance and should be considered in your forecasting model.

SEO forecasting is the process of estimating future SEO results from a company's planned SEO efforts using 1st party or 3rd party historical data such as traffic, traffic value, click-through rate (CTR), and search volume And other things that Alireza Shiravand said

While that data may give some insights, once Google removed keyword information from analytics direct tracking was lost and now we look at page traffic and conversions - while we can see traffic volume we don't see what keywords brought potential clients

In our case we have in focus as a key factor in the calculation of SEO revenue a scoring based on the difficulty of obtaining the keyword based on its competition (it is not the same to have a result with many searches because its trending than to obtain a keyword in a good position that has a lot of competition and that has been achieved by displacing competitors). This indicator basically helps us to reflect the conversion behind the traffic and not only the volume of traffic and the "share of voice" of the most transactional keywords.

A/B testing is one of the methods to evaluate SEO changes or campaigns on revenue. With this method you compare the results of different variations, it is also often used to determine which version of a web page or element is more effective in achieving increased revenue.

Attribution Modeling: Implement attribution models to understand the contribution of various touchpoints in the customer journey. This allows for a more accurate allocation of revenue to specific marketing efforts. Customer Lifetime Value (CLV): Calculate the CLV for SEO-generated customers. Understanding the long-term value of acquired customers provides a more comprehensive view of SEO revenue.

Companies can calculate SEO's return on investment by looking at search engine rankings, organic website traffic, and goal completions, and then using the ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment.

The provided answer gives a basic understanding of how to calculate SEO revenue. However, there are a few elements that are either not clear or missing: Ranking Position Impacts CTR. A 1st rank might have a higher CTR than a 3rd or 10th rank. Variability Factors like seasonality, competition, and website speed can alter metrics. Multiple Keywords Websites rank for many keywords. Each may have different metrics. Additional Metrics Consider organic traffic growth, keyword ranking improvements, and visibility. Long-Tail Keywords Individually low in volume but collectively significant for traffic and revenue. Assumptions Not all clicks lead to pages with a direct conversion path.

To forecast your SEO revenue, you need to project how your keyword data, traffic data, and conversion data will change over time. You can use historical trends, seasonality, industry benchmarks, and your own assumptions to estimate how these factors will grow or decline in the future.

Time Series Analysis: Use time series analysis to identify patterns and trends in historical data. This statistical method helps project future performance based on past trends. Predictive Modeling: Implement predictive modeling techniques, such as regression analysis or machine learning algorithms, to forecast SEO revenue. These models consider multiple variables to make more accurate predictions.

To forecast SEO revenue, analyse changes in keyword, traffic and conversion data over time using historical trends and industry benchmarks. Use tools such as Google Trends, Google Analytics and Google Search Console to gain insights into past performance and use SEMrush, Ahrefs or Moz for competitive and industry analyses. Also consider the impact of algorithm updates and market changes that could affect your results. This method provides a thorough and customisable approach to predicting future SEO performance

To forecast SEO revenue from past data: Analyze Historical Performance: Examine past traffic, conversions, and revenue data. Identify Trends: Look for patterns and seasonality in performance metrics. Keyword Research: Track keyword rankings and search volume trends. Competitor Analysis: Study competitors' strategies and outcomes. Algorithm Updates: Account for major search engine algorithm changes. Set Realistic Goals: Based on insights, set achievable revenue targets. Continual Monitoring: Regularly assess progress and adjust strategies accordingly. By combining these steps, you can make informed predictions about future SEO revenue.

Forecasting SEO revenue involves analyzing various factors that impact SEO revenue, and using this data to estimate the potential revenue impact of implementing different SEO strategies. To forecast SEO revenue, businesses must first estimate their current organic revenue generated from search engines. This can be done by analyzing website analytics data and identifying how much revenue is generated from organic traffic. Based on industry benchmarks and keyword research, businesses can set reasonable goals for improvement in organic traffic and search engine rankings.

Regularly Update Data: Continuously update your data to reflect changes in SEO performance, market conditions, and customer behavior. Regular updates enhance the accuracy of your revenue forecasts. Refine Models Based on Insights: Analyze the results of your forecasts and refine your models based on insights gained. This iterative process ensures that your forecasting methods evolve with the changing dynamics of your business environment.

To create an effective SEO forecast, you'll need to analyze data on your website's performance, such as keyword rankings, organic traffic, and domain authority, as well as track changes in the search algorithms that could impact your rankings.

Regularly Update Forecast: Keep your SEO revenue forecast up to date by incorporating new data and insights on a regular basis. Schedule periodic reviews to assess changes in keyword rankings, traffic patterns, and conversion metrics that may impact revenue projections. Refine Assumptions: Continuously refine your assumptions and inputs based on evolving market conditions, industry trends, and business objectives. Consider factors such as seasonality, competitive landscape, and economic indicators when adjusting your forecast parameters. Test Different Scenarios: Explore various scenarios and hypotheses to understand the potential range of outcomes for your SEO revenue forecast.

Your SEO revenue forecast isn't a fixed figure, but rather a range of possible outcomes based on your data and assumptions. To enhance accuracy, regularly update your forecast, test different scenarios, and compare it with actual performance. Tracking key performance indicators (KPIs) like organic traffic, conversion rate, and ROI is essential. This ongoing analysis helps you identify what’s working and what isn’t, enabling you to adjust your SEO strategy as needed. By refining your forecast and strategy, you can make better decisions and drive more effective results.

To improve your SEO revenue forecast, think of it as a range of possible outcomes and continually refine it based on new data and assumptions. Update your forecast regularly, test different scenarios and compare it to actual performance. It's important to monitor key performance indicators (KPIs) such as organic traffic, conversion rate and return on investment (ROI). This process will help you identify effective strategies and areas that need to be adjusted and optimise your SEO approach to achieve better results

I find the term "SEO revenue" is rather misleading. SEO is a long-term and consistent investment that involves more than just keywords. Yes, there are ways to calculate the value of your keyword and ROI, but are we talking about PPC, organic or paid search? It varies by the price of your products as well, if my products have four levels ranging from $1,000-$3,000, how do you calculate by average order value? Not to mention the "SEO revenue" for a new startup or a well established firm would differ greatly. SEO is a needed investment that establishes online presence, yields brand EAT and generate leads, the amount of technicality, hours, analysis, tools and salary invested would also impact the "SEO revenue".

Forecasting SEO revenue is influenced by unpredictable factors like frequent search algorithm updates and shifts in user behavior, such as the rise of voice search. The competitive landscape is dynamic, meaning competitors' SEO efforts can impact your projections. External events, like economic downturns or global incidents, can suddenly alter search and buying behaviors. Additionally, the accuracy of forecasting is often contingent on the reliability of the tools used and can be disrupted by technical issues like website downtimes. It's crucial to approach SEO forecasting with an understanding of these potential uncertainties to develop adaptive strategies.

I approach this in reverse using Charlie Munger's inversion mental model. Instead of asking what money we earn from SEO, look at what money we lose from poor SEO. And then we eliminate the bad practices and money gobbling mistakes. Consider this: 1) Reverse engineer an average conversion rate from current SEO traffic. 2) Translate this into a dollar amount for Lifetime Customer Value 3) Now ask yourself...if you reduce bounce rate by 10%, how many people turn into customers? And how much revenue would we generate from fixing a mistake? OR what if we speed up page load time by 25%? how many people stick around and eventually become customers? Frame this in terms of Revenue LOSS, because losses hurt more than wins make us feel good.

Regularly compare your forecasted SEO revenue to actual performance. Analyze any discrepancies and adjust your forecasting models accordingly. Be flexible in adapting your forecasts to changes in the SEO landscape, such as algorithm updates, shifts in consumer behavior, or emerging industry trends. Predicting SEO revenue from past data is a strategic undertaking that involves leveraging historical performance, employing advanced analytics, and continually refining forecasting models. By understanding the reasons for forecasting, collecting relevant data, calculating revenue accurately, employing forecasting techniques, and committing to ongoing improvement, businesses can enhance their ability to predict and achieve SEO revenue goals.

1. Study past traffic trends. Identify peak periods and understand the factors that contributed to these spikes. This insight helps anticipate future surges and optimize accordingly. 2. Analyze conversion rates over time. Identify which strategies or content led to higher conversions. Replicate successful approaches in your future SEO efforts. 3. Evaluate the historical performance of key keywords. Identify high-performing keywords and prioritize them in your future SEO strategy. Trends in keyword success provide valuable insights. 4. Assess how competitors' SEO strategies impacted revenue. Learn from their successes and failures to refine your own approach. 5. Consider major search engine algorithm updates during the analyzed period.