Quelles sont les stratégies pour intégrer la réflexion stratégique dans votre travail de relations publiques ?

Actually conduct secondary, primary research and evaluation where data is used for planning and decision making! The research is key to setting a strategic focus. Then select the right audience and draft measurable objectives that allow for assessments to be made throughout a campaign.

Setting objective is the foremost step to strategize any PR cave is defined, mpaign or project. Objective gives a clear understanding of what is it that you are set to achieve. For eg. Brand awareness, increased engagement, social media buzz etc.

Vision comes from what value you want to create or you stand for. Make it known what you're open to do and what your goal is.

While it is important to be clear about what you want to achieve, it's equally important (if not more so) to be crystal clear about what you want audiences to DO due to your PR efforts. Things like awareness, engagement, buzz, etc., are all far too vague. Want to raise awareness? Great, but what do you want people to DO with all that awareness? PR, at its best, changes behaviors as well as minds.

You certainly should analyze your situation, but you'll get a lot more mileage out of analyzing your target audience's situation. Research their needs and your goals will be far more on point.

It is important to know your strength and where you're lacking. Put more resources where they're needed. That is the best situational analysis

Make plan from A to Z. Always keep in mind something can come up. Be ready to make your PR project a success by making sure everything is factored in your plan

Exactly. This is the hardest and the most important stage - because this is the part that is most visible to people, your audience. Let it speak for you. Let it make a bold statement you're the go to person for PR among your competitors

This first result evaluation comes from your client. This is so easy to understand. If they're happy with the job you will see it in their face and action, vice versa. They will always tell you the truth because they paid for it (your service). Take it very seriously

To really think strategically as a PR practitioner, seek credentialing and earn your Accreditation in Public Relations (APR)! When developing a campaign, the APR process focuses on Research, Implementation, Planning, and Evaluation (RPIE). Having these fundamental principles in your back pocket allows you to think differently, objectively, and strategically in and out of the boardroom.

All (at least they should be) PR activities are strategic. How you incorporate organizational goals (not just PR ones) and measure outcomes separates the tactician from the strategist. Having lots of outputs looks dandy, but outcomes are what matter. Those are based on sound strategic planning principles.

Defining goals , implementing a plan and analysing results is all fine. But it will always miss the mark slightly if you do not do a deep dive into the brand's sector. Research, read and talk to people at various levels in the company. Go out in the field and meet the customers, sit in on for department meetings and listen in on customer crisis calls. Once you have feet on the ground, the strategic thinking that aligns your PR efforts to the brand's efforts will come more naturally.