awen

awen was honored to be selected for KPMG Innovation Lab to discuss opportunities at the intersection of consulting and creativity. As management consultants strive to drive innovation within organizations, AI offers new ways to enhance their workflows. By providing bespoke suggestions to enrich ideation, AI can become a creative partner. However, as models permeate business functions, responsible integration remains key by addressing risks around bias, transparency and data privacy. At the same time, we see tremendous potential for AI to facilitate information flows, quicken decision-making and uncover unexpected ideas within teams. At awen, we hope to responsibly nurture organizational creativity through fine-tuned AI built on internal data!

awen was delighted to be invited by DEPREZ GUIGNOT & Associés (DDG) as a speaker to the DDG DeepTech Lab: a unique opportunity to discuss legal frameworks around the use of AI in creative industries in respect of the protection of IP as well as the rights of third parties. A great acknowledgement of awen's commitment to ensuring data sovereignty, transparency and traceability for our enterprises and individual users. https://lnkd.in/eaCJJV4A

awen is thrilled to announce that we have been selected as an exhibitor in We Are French Touch 2023: this remarkable gathering, organized by Bpifrance France and La French Touch, the national movement for cultural and creative industries in France, is an invaluable platform to showcase, discuss and imagine the future of Cinema, Gaming, Fashion, Edition, Music & Arts with thought leaders. A great testimony of our capacity to support creative teams from ideation to production: we are eagerly looking forward to connecting with and learning from other visionary minds in the industry. If you happen to be participating, please come visit us at the innovation pole! Thank you to Bpifrance France & La French Touch for their unwavering commitment to supporting and promoting the creative industries in our nation.

awen was proud to discuss the convergence of fashion’s rigor and craft with AI during the 38th Hyères Festival at villa Noailles as a guest speaker, under the invitation of Fédération de la Haute Couture et de la Mode. Our commitment to enriching the imagination resonates deeply in an industry that values originality, tradition and innovation. Our mission: to equip design, marketing and merchandising teams with powerful, tech-driven tools that respect tradition and intellectual property while celebrating human ingenuity. Through participation in esteemed gatherings like Hyères, we continue to learn, adapt, and improve our suite of tools to better assist our partners in this exploration. Special thanks to Karine Vergniol for animating our talk with fellow speakers Michael Jais, CEO Launchmetrics, Samuel N. Bernier, Creative Leader at onepoint, Pascal Morand, Président Fédération de la Haute Couture et de la Mode, Denis Bonnay, Associate Professor Université Paris Nanterre.

awen was honored to be selected by X-IA, École Polytechnique's AI alumni group, to participate in PhotoRoom’s Generative AI talk at their Paris office with Mistral AI, alongside start-ups Veesual, Jimini AI, Newtone, Flippit and Stellia.ai. A wonderful opportunity to showcase how creative teams can benefit from our digital assistant to help generate, develop and share their best ideas.

awen was honored to participate as a speaker in Amazon Web Services (AWS) Generative AI day, alongside thought leaders Julien SIMON, Chief Evangelist at Hugging Face, and Laurent Daudet, Co-CEO at LightOn. A wonderful occasion to engage with more than 140 AWS customers to discuss AI applications at an enterprise level, from creative industries and beyond. A great reminder that companies should adopt an exploratory posture across teams to learn, define and test the technology for their own use cases anticipating wider adoption. We at awen are particularly happy to support creative teams in this exhilarating process!

awen was pleased to be invited to McKinsey & Company’s EMEA Data & AI Summit, where we had the pleasure to participate in exhilarating keynotes with executives and thought leaders on the state and future of AI-technologies, for both productivity and creativity. A great reminder that data fuels models’ potential and opportunities while acknowledging their limitations and drawbacks. At awen, we are particularly proud to accompany our partners in leveraging in-house data to enable value for creative workflows, while remaining secured. Thank you to all participants for the fantastic discussions!

A closer look at fashion: what are the use cases? awen was delighted to take part in “The AI revolution in the fashion industry: the impact on design, production, distribution and customer experience” ; alongside Pascal Morand, Executive President at Fédération de la Haute Couture et de la Mode, and Grégory Boutté, Chief Client and Digital officer at Kering, organized by La French Touch at Galeries Lafayette, with the support of Bpifrance. Looking at design, technology and AI can assist creative teams in finding inspiration for ready-to-wear, accessories, watches, jewelry and beauty product developments. In distributing, marketing and retail teams can benefit from such technologies to elaborate activations and experiences that will foster desirability for consumers, from concept to implementation. By leveraging brand IP with AI, creative teams are able to revisit and reinvent their brand’s heritage in unprecedented ways. Exciting opportunities ahead lie in consumer facing interactions and customization. At awen, we are thrilled to assist fashion companies in implementing AI tools in compliance with IP, security, traceability and customization.

what role can technology play in artistic creation? awen was pleased to be invited to participate in “creative media: a prospective vision”, co-organized by Cnam-Enjmin, ÉESI, EMCA, part of Pôle Image Magelis, in partnership with TECNOLÓGICO DE MONTERREY. Looking at gaming for the planning and pre-production stages, awen supports concept, creative direction and design teams in defining the genre, style, scenario and gameplay mechanics to include. In leveraging diffusion models, LLMs and fine-tuning, we believe technology can reinforce the gaming creation experience to foster more desirability for players. Such value can be further captured by marketing teams in defining strategies and creating assets to engage with their audiences across channels. As code-generation progresses, technology will create further opportunities for prototyping, testing and refining, therefore improving the gaming experience overall.

how can creative industries benefit from AI while protecting their IP? awen was honored to be invited to IA Vision, the first conference regarding AI’s impact on creative industries, organized by La French Touch and Bpifrance, the national movement for France’s cultural and creative industries. Creative workflows are contextual by nature. Even more so in creative industries, where they rely on the understanding of a brief, an IP and creative teams’ “imaginary museums”. For AI to become applicable and relevant to creative workflows, such context must be transferrable, expandable and actionable through AI, all the while being secured. The question then becomes: how can we make AI work for your data while protecting IP? At awen, we take great care in placing customization, security, control and traceability at the heart of our product. We aim to build senseful AI systems that are IP-compliant, while measuring the biases associated with this technology. We do not believe in a world where AI leads to content overproduction, rather a shift in creative value towards the originality and uniqueness of a creative team’s point of view. AI enriches the imagination to foster desirability.