✨ Une grande fierté de voir le Lapland Raid Trophy se concrétiser dans le Sportslab du B'twin Village ! 🚴♂️🔬 Un grand merci à toute l'équipe pour son travail et son engagement à faire avancer de beaux projets pleins de sens.💡🚀
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐋𝐚𝐛 𝐭𝐨 𝐋𝐚𝐩𝐥𝐚𝐧𝐝: 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐡𝐚𝐩𝐞𝐝 𝐛𝐲 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬! At Decathlon , we don’t just create products for athletes - we create them with athletes. Their insights, experiences, and challenges are at the heart of our product development. That’s why we’re so excited to have supported Jessica and Agathe on the Lapland Raid Trophy, a 3-day adventure through extreme Arctic conditions. Before setting off, they trained with our experts and tested their gear in Decathlon’s SportsLab, where we replicated -30°C temperatures to ensure optimal performance and adaptation to their needs. But this isn’t just about preparing for the challenge - it’s about learning from it. Equipped with 10 sensors, Jessica and Agathe helped us to collect real-world data, shaping the next generation of high-performance gear. At Decathlon, innovation doesn’t stop in the lab - it evolves in the field, hand in hand with those who love to push the limits. Huge congratulations to Jessica and Agathe! #SportsLab #Innovation #Lapland #Decathlon