BUGATTI

BUGATTI delivered a memorable four days at the Goodwood Festival of Speed, offering an exhilarating preview of its bright future while honoring the legacy of its iconic Type 35, celebrating its 100-year anniversary this year. The brand showcased an impressive array of cars, including the BOLIDE, which featured a special livery inspired by the first four Type 35s that raced in the 1924 Grand Prix de Lyon, the W16 MISTRAL and the newly unveiled TOURBILLON. Uniting the automotive community and the BUGATTI family —customers, dealers, and enthusiasts from around the globe — the Goodwood Festival of Speed is a standout event in the BUGATTI calendar, and the perfect place to underscore the brand's enduring legacy of fusing automotive technology with luxury and performance #BUGATTI #TOURBILLON #BOLIDE #W16Mistral #FOS – WLTP: bugatti.link/consumption

Returning to the Goodwood Festival of Speed, the BOLIDE impresses during its hill climbs with BUGATTI Pilote Officiel Andy Wallace, enthralling spectators with its exceptional performance and engineering brilliance. The track-only hyper sports car, a special BUGATTI customer commission, wears a distinctive blue livery reminiscent of the six original Type 35 race cars that debuted at the Grand Prix de Lyon, honouring this legendary model's 100-year history. The Type 35’s 1924 outing in Lyon marked a milestone in automotive history, setting a standard of performance and engineering excellence that continues to influence the brand’s legacy today. That ethos of speed and precision, which defined the most successful race car ever, still goes into every BUGATTI created. #BUGATTI #BOLIDE #BUGATTIBolide #GoodwoodFOS – bugatti.link/consumption

This year, the Goodwood Festival of Speed marks an extraordinary milestone for the BUGATTI community. Customers, enthusiasts, and the brand's representatives gather at this incomparable event, which highlights the bright future that lies ahead for the brand. The BUGATTI TOURBILLON, making its stunning public debut following its unveiling in Molsheim last month, underscores this promising outlook. Taking centre stage at the event, the revolutionary V16 hybrid hyper sports car – a true masterpiece of engineering and elegance – draws significant admiration from spectators and onlookers alike. Designed 'Pour l'éternité', the timeless TOURBILLON was inspired by 115 years of BUGATTI history rooted in excellence and many of the BUGATTI models that have completed the Goodwood hill climb over the brand’s storied history. #BUGATTI #BUGATTITourbillon #FOS – WLTP: bugatti.link/consumption

A significant moment for BUGATTI, the W16 MISTRAL will be the first open-top model to leave Molsheim since 2015 and the final swansong for the unparalleled W16 engine. And true to the brand’s devotion to delivering a car that not only meets the performance standards expected from BUGATTI but also sets new benchmarks for safety and reliability in a hyper sports roadster, the W16 MISTRAL testing program was rigorous. From the peaks of high-altitude mountains to the depths of sea-level roads, BUGATTI’S ultimate roadster has been put through its paces across various terrain. One prototype alone will accumulate an impressive 40,000 km, surpassing the mileage of most modern-day BUGATTI cars. The final challenge before production starts in Molsheim: finding a track that allows the MISTRAL to safely reach speeds of over 420km/h.    The W16 MISTRAL: an open-top masterpiece celebrating the very best of BUGATTI engineering and design. #BUGATTI #BUGATTIMistral – WLTP: bugatti.link/consumption

After Monaco, the BUGATTI TOURBILLON continued its European roadshow, with a stop at the newly relocated BUGATTI showroom in Zurich, which just celebrated its grand opening last Thursday. One of BUGATTI's most important and trusted partners in Europe, Zurich was awarded BUGATTI Service Partner of the Year for 2023 at a celebration held in Molsheim this year in April. The Swiss dealer's new BUGATTI-dedicated showroom allows it to continue offering a comprehensive customer journey that reflects the brand's reputation for unparalleled excellence. Gathering some of BUGATTI's most passionate customers as well as its most iconic lifestyle partners, the BUGATTI Zurich grand opening event was a true celebration of the brand. #BUGATTI #BUGATTITourbillon #TOURBILLON #BUGATTIZurich #Zurich – WLTP: bugatti.link/consumption

The first-ever Bugatti Residences in Dubai, in partnership with Binghatti, is an architectural masterpiece that offers unparalleled excellence. From the finest leather to exquisite fabrics reminiscent of BUGATTI’s automotive interiors, every detail is selected with utmost care. The BUGATTI Residences project is a true testament to the brand’s century-old commitment to perfection. #BUGATTI #BUGATTIResidences #BINGHATTI – WLTP: bugatti.link/consumption

Following the unveiling of the BUGATTI TOURBILLON on June 20, the new BUGATTI hyper sports car left its home in Molsheim to embark on an international roadshow, beginning at the BUGATTI Monaco showroom. Set in the heart of the French Riviera – on a road that froms part of the Formula One Grand Prix racetrack each spring – this iconic location is intimately tied to BUGATTI’s motorsport heritage. Drawing inspiration from the brand's most legendary cars, including the Type 35 – the most successful race car ever – the TOURBILLON proudly showcases BUGATTI's legacy in its Monégasque home. Embodying beauty, performance, and luxury, the TOURBILLON is a natural fit for the Principality of Monaco, reflecting the brand's unparalleled prestige, excellence, and timeless elegance. #BUGATTI #BUGATTITourbillon #TOURBILLON #BUGATTIMonaco #Monaco – WLTP: bugatti.link/consumption

From coast to coast, BUGATTI honors its friends and partners in the USA on July 4th. Wishing all the US family a special Independence Day! #BUGATTI  – WLTP: bugatti.link/consumption

Introducing the Jacob & Co Bugatti Tourbillon: an incomparable timepiece that reinterprets the flawless aesthetic of the new BUGATTI hyper sports car, seamlessly blending the TOURBILLON’s design DNA with engineering innovations and bespoke Swiss watchmaking expertise. Aesthetically, mechanically and functionally, the timepiece captures the very essence of the BUGATTI TOURBILLON, embodying the same spirit of craftsmanship and timelessness. To celebrate the new BUGATTI V16 engine, the watch features a miniature engine block, housing 16 titanium pistons driven by an intricate single-axis crankshaft. When activated, the engine block's automaton mimics the movement of the real BUGATTI V16 engine, with the pistons pumping for 20 seconds. In its entire design and development, driven by its beauty and complexity, the Jacob & Co Bugatti Tourbillon is the perfect reflection of the BUGATTI TOURBILLON; an authentic horological tribute to the new BUGATTI era that focuses on the timeless fascination of the mechanical world. #BUGATTI  #TOURBILLON – WLTP: bugatti.link/consumption

Power is in the small details.   The ethos of BUGATTI isn’t just to create incomparable cars, it is also to curate an all-encompassing ownership experience that is unmatched across the customer journey. Beyond creation and delivery, offering such an experience is a cornerstone philosophy for the customer service team from Molsheim.   While VEYRON and CHIRON models remain a core focus of BUGATTI's customer service department, with the recent conclusion of the CHIRON chapter and the unveiling of the new TOURBILLON era, the aftersales team is preparing itself – and its global network of partners – for the exciting new journey that lies ahead.  Led by Director of Aftersales and Customer Service, Alexis Ploix – who is celebrating his one-year anniversary with the brand – BUGATTI will redefine the luxury automotive experience, sharing its technical expertise, rich heritage and unwavering passion with its partners worldwide to continue to deliver a flawless customer experience and the very best level of service and competencies.  Through this concerted effort to empower BUGATTI service partners with increased and enhanced state-of-the-art facilities and even deeper technical and customer service proficiency, BUGATTI is ensuring that every customer receives nothing short of excellence wherever in the world they call home. Discover more:  https://lnkd.in/dn5MBebn #BUGATTI #W16Mistral #BOLIDE #CHIRON #VEYRON – WLTP: bugatti.link/consumption