Chloé

#Chloé Creative Director Chemena Kamali has been nominated in the ‘Designer of the Year’ category for the Fashion Awards 2024 taking place on December, Monday 2nd at the Royal Albert Hall in London.

The Chloé Winter 24 Campaign by Chemena Kamali Kaia Gerber photographed by David Sims Creative Direction: Chemena Kamali Photography: David Sims Style: Elodie David Touboul Art Direction: Petronio Associates Casting: Ashley Brokaw Hair: Gary Gill Make-up: Karin Westerlund Set Design: Giovanna Martial #Chloe #ChloeWinter24 #ChemenaKamali

Chapter 3: A New Vision As women challenged the status quo during the post-war period, Gaby was inspired to create an alternative to the stiff Haute Couture designs and the rarified atmosphere of the salon. She conceived a more democratic and modern wardrobe of fresh and youthful silhouettes cut in refined fabrics. Available ‘off-the-rack’ in-store, the designs had an immediate desirability. The dress in the image is one of the first #Chloé garments published in Vogue Paris. It appeared in an August 1957 editorial titled “Ready-to-Dance”, which offered a take on the emerging idea of ready-to-wear. This lightweight, boat-neck balloon dress was cut in silk taffeta from the celebrated fabric supplier Cendron-Perceval. Woven with blue and black yarns, the colours of the taffeta transformed in the changing light as the wearer moves about, evoking this play of lightness and movement, now so signature to Chloé. Image Credits: Chloé fall-winter 1957, dress in silk taffeta Chloé Archive collection Vogue Paris, August 1957, photography Guy Arsac

Chapter 2: Post-War Paris In 1945, Gaby and her husband Raymond arrived on a troop transport ship in Toulon, in the South of France. Following the end of World War II, France and its values – liberty and equality – held great appeal for the young couple. For Gaby, especially: “Paris and Parisian elegance are mythic.” Raymond Aghion, a free-thinker engaged in progressive politics, joined the artistic and intellectual social circles of the Left Bank, while Gaby’s interest in existentialism ignited her entrepreneurial ambitions; not out of necessity, “but for the pleasure of accomplishing something by myself,” – said Gaby. Image Credits: Gaby Aghion in Paris, with husband and friends, including artists Edmond Jabès, Louis Aragon and Tristan Tzara Aghion family archive

Chapter 1: Our Founder In 1952, Gaby Aghion, an Egyptian-born Parisian, launched the French fashion Maison #Chloé. Gaby wanted to offer women an alternative to the formal and restrictive haute couture fashions in post-war Paris. With Chloé, she established a fresh new dress code, dubbed luxury prêt-à-porter, and her youthful, feminine silhouettes captured a new optimistic mood. Gabriella Aghion, née Hanoka, was born on the 3rd of March, 1921, in Alexandria, Egypt. This Mediterranean city was a thriving cosmopolis with a long history of being open to all civilizations, and customs. Gaby’s parents were among its well-educated residents, inspired by the European way of life, and French, Italian and English were all spoken at home. They embraced a western lifestyle, influenced no doubt by the history of colonial rule, and family photographs from her youth show Gaby and her friends, girls and boys altogether, riding bikes or at the beach under the sun-drenched skies of Egypt. Her freedom, spontaneity and joy informed the spirit of Chloé and became integral to the identity of the Maison. Image Credits: Gaby in Alexandria, Egypt, circa 1940 Aghion family archive

#Chloé was established in 1952 by Gaby Aghion, whose intuitive, modern designs made her a women’s ally. Continuing her legacy today, Chloé supports several NGOs and social enterprises that work to close the gender gap via donations, volunteering time and supply chain orders. Each year, Chloé offers its employees the opportunity to undertake 16 hours of volunteer work with NGOs whose purposes align with those of the Maison. In 2024, we aim to complete 2,200 volunteering hours worldwide. To help us reach this target, July 16th marked the first Chloé Volunteering Day held at our Paris headquarters in partnership with Unis-Cité Solidarité Entreprises. The local teams had the opportunity to participate in activities proposed by seven NGOs on three topics: women's advancement, social inclusion, and environmental protection. Thank you to all 124 participants who logged 570 hours of volunteering throughout the day. You touched the lives of 584 beneficiaries through activities such as coaching and personal care sessions, the preparation of hygiene kits, and household handiwork.

#Chloé Launched the first pop-up in Asia at K11 MUSEA  Featuring “The Beginning Collection” Fall 2024 by Creative Director Chemena Kamali   Chloé celebrated the Hong Kong launch of the Fall 2024 Collection, “The Beginning Collection”, with the first pop-up in Asia at K11 MUSEA. Located at the Atrium of K11 MUSEA, the pop-up featured a curated selection of ready-to-wear, shoes and accessories, from 28th June to 17th July 2024.   Inspired by mid-century architecture and design, the pop-up is a contemporary translation of conversation pits. Resembling an architectural pavilion, the space features floor-to-ceiling panels that fuse the interior with the exterior, offering variety of perspectives. Refined curved lines and contrasting materials echo each other, welcoming guests in a comfortable and feminine atmosphere.

Creative Director Chemena Kamali introduced the Camera Bag for Fall 24. Defined by an authentic, utilitarian spirit, the bag features a roomy main compartment, multiple pockets, and a removable handle and strap for multi-wear and carry. The body is crafted from natural shiny leather in heritage hues that will patina with time and is embellished with revamped buckles from our iconic Paddington bag. #Chloé #ChloéFall24 #ChemenaKamali

#Chloé Fall 24 by Chemena Kamali as seen in Los Angeles, Paris and Seoul. #Chloe #ChemenaKamali #ChloeFall24

#Chloé Fall 24 by Chemena Kamali as seen in Paris, New York, London and Tokyo. #Chloe #ChemenaKamali #ChloeFall24