Chloé

The #Chloé Summer 25 Campaign by Chemena Kamali Rianne Van Rompaey photographed by David Sims Creative Direction: Chemena Kamali Photography: David Sims Style: Elodie David Touboul Casting: Ashley Brokaw Art Direction: Ezra Petronio & Lana Petrusevych Hair: Gary Gill Make-up: Karin Westerlund Set Design: Poppy Bartlett Discover the Campaign now https://bit.ly/4jDR4xu #Chloe #ChloeSummer25 #ChemenaKamali

Chapter 8: The Flou Dress The lightness and fluidity symbolic of #Chloé are manifest in the signature flou dress – a wardrobe icon that sits alongside the Chloé blouse. Airy, feminine and free-flowing, the style speaks to this idea of a life in motion. In couture Maisons, flou is a term used to qualify fluid garments cut in light fabrics, sometimes draped – as opposed to structured tailoring. Flou garments wrap around and float against the body without ever constraining movement. For the Summer 1962 collection, Gaby introduced a style she named “Flou-Flou”, a silk shirtdress with a cinched waist and a ruffle-trimmed neckline and cuffs. It’s a success and an early homage to the flou technique, which remains part of the Chloé design vocabulary. 📷 Image credits 1. Flou-Flou sketch by Gérard Pipart for Chloé, Spring Summer 1961 2. Flou-Flou dress, Spring Summer 1961 3. Vogue Paris, February 1961, photography William Klein © William Klein Estate

The Chloé Characters – PETRA, TISH and EVER COMING JUNE Photographed by Krisztián Éder #Chloe #ChemenaKamali #FALL2025

2024, a special year for Chloé. Gaby Aghion, the founder of Chloé used to always say: “All I’ve ever wanted is for Chloé to be a happy spirit, to make people happy.” This year has been an exceptionally happy and emotional one for Chloé, thanks to all of you and your support! With Love.

Chloé Spring 25 by Chemena Kamali Photographed by Oliver Hadlee Pearch Now available in stores and on Chloe.com #Chloe #ChloeSpring25 #ChemenaKamali

From Harper’s Bazaar, France, to the cover of 10 Magazine, the hashtag #Chloé Winter 24 and Summer 25 collections featured in an array of international editorials. Below are some highlights: VOGUE, FRANCE - DEC 2024 - SUMMER 25 D LA REPUBLICA, ITALY - NOV 2024 - WINTER 24 10 MAGAZINE, UK - SEP 2024 - WINTER 24 SSAW, FRANCE - WINTER 24 HARPER’S BAZAAR, ITALY - NOV 2024 - WINTER 24 HARPER’S BAZAAR, FRANCE - NOV 2024 - WINTER 24 SELF SERVICE, FRANCE - ISSUE 61- WINTER 24 M LE MONDE, FRANCE - NOV 2024 - WINTER 24 SELF SERVICE, FRANCE - ISSUE 61 - WINTER 24 SELF SERVICE, FRANCE - ISSUE 61 - WINTER 24 HARPER’S BAZAAR, FRANCE - NOV 2024 - WINTER 24

New season bags, shoes and accessories. Discover #Chloé Spring 25 by Chemena Kamali, available now in stores and on Chloe.com #Chloe #ChloeSpring25 #ChemenaKamali

Chapter 7: The #Chloé Blouse; a forever wardrobe essential. In the pursuit of lightness, ease of movement, and everyday versatility, Gaby Aghion established essential silhouettes for the modern woman’s wardrobe. In the 1960s she created the first Chloé blouse, along with her designer at the time Gérard Pipart. The fluid shape cut from silk embodied the effortless and feminine spirit of Chloé. Gaby herself wore blouses often, and she built a collection of styles cut in silk, or with hand-painted motifs, new and old – some she kept so long that the colors had faded. “The more I wear them, the more I cherish them,” she once said. To this day, the Chloé blouse remains a seasonal staple. Timeless and iconic, it sits lightly on the body and enhances a feeling of sensuality and undone elegance so distinct to the Maison. 1. Chloé blouse and skirt by Gérard Pipart, fall-winter 1962 2. Chloé blouse picture, spring-summer 1961 3 & 4. Chloé blouse sketches, early and late 1960s 5. Nation blouse, sketch, spring-summer 1972

Introducing Andrea, a slim-fit high heel. #Chloé Spring 2025 by Chemena Kamali. Now available on Chloe.com #Chloe #ChloeSpring25 #ChemenaKamali

Chapter 6 : A dress which says "I'm nonchalant" Gaby Aghion's favorite dress was a style she designed for the Fall-Winter 1960 collection with Maxime de La Falaise, the first British woman designing for #Chloé at the time. It epitomized Gaby's new style of dress: modern and elegant. "Maxime suggested a supple jersey, like a man's pullover. Then I realized I couldn't add a lining to the sleeves and the collar with the jersey; it was too thick. Maxime went to Max on the Champs-Elysées and returned with twill fabric for ties. We lined the collar and cuffs with it. It was adorable. Ravishing. Embrun was born.” "It was very avant-garde to make a shirt dress like that, like you would design a tee shirt. Women were fighting over it. It had plenty of charm with its tie twill facings—a masculine detail on feminine clothes. I have always mixed everything together; I do this because I'm nonchalant. And this dress was tremendously successful because it says, 'I'm nonchalant.'" Image credits: Embrun dress, Chloé fall-winter 1960: sketch by Maxime de La Falaise, excerpt from show leaflet and contact sheet