Creative Supply

In today’s fast-evolving #B2B landscape, a robust brand is more critical than ever. B2B branding is shifting from traditional, product-focused marketing to dynamic storytelling and emotional connection. Here are a few key insights from our report created in collaboration with EPFL EMBA: 🌐 Balance facts and emotions. B2B buyers are increasingly motivated by emotional connections, as their choices can impact their company—and their careers. Building trust through authentic storytelling is essential to stand out. 🇨🇭 Rethink "Swissness". While it offers qualities like precision and reliability, it’s time for brands to build their unique story, beyond clichés, to compete globally. 💼 The global talent competition is fierce! Companies investing in an authentic brand identity see higher employee engagement and retention. Your brand can be your most attractive asset for top talent. 💡 Make transparency your strategy. Today’s B2B clients want to see beyond the product specs—they want to know your values, your mission, and your practices. Let's continue to challenge the norm and make B2B branding as inspiring as it is strategic! Download the report: https://lnkd.in/e-xZ-AbK #B2BBranding #BrandStrategy #EmployerBranding

Tracey Ingram and Youri Sawerschel discussed the importance of flexibility, experiential design, and community-building as pillars of successful real estate branding. Here are our key takeaways: 🛠️ Community-Driven Spaces: Offices and residential projects need to provide value beyond their physical space. Fostering a sense of community and offering experiences that can't be replicated digitally are essential for driving footfall and creating meaningful connections. 🏡 Belonging Over Belongings: Brands like The Student Hotel (now The Social Hub) and BaseCamp have capitalized on the growing desire for belonging, positioning their residences as social markers with premium services that cater to younger generations. 🔗 'Bits Before Bricks': Real estate developers should first build visibility in the digital space, crafting a compelling narrative about why people should engage with their projects. This storytelling is vital to staying relevant in a competitive market. 🌍 Sustainability Matters: As Ingram notes, projects like Snøhetta’s Powerhouse are pushing the boundaries by integrating sustainability at the core of their designs, creating spaces that produce more energy than they consume over their lifespans. How do you think these trends will shape the future of the industry? Keep reading: https://lnkd.in/edrGTHxx #branding #brand #realestate #brandstrategy #brandidentity

The power of language to shape brand perception.

We tasked Google's AI-powered research assistant, NotebookLM, with creating a podcast based on our Hospitality Concept Handbook. The result? Two engaging, AI-driven podcast hosts providing an insightful dive into the creation and implementation of unique hospitality concepts. No 🤖 voices! What do you think - did NotebookLM do a good job? #Hospitality #AI #Innovation #CustomerExperience #Podcast #AIinBusiness #HospitalityBusiness #HospitalitySector #HospitalityIndustry

Brands thrive through connections with people and relevant topics. Identifying the right brand themes to "own" is crucial for building authority and thought leadership. Themes like technology or sustainability can elevate your brand beyond products, engaging you in meaningful conversations. Louis Vuitton, for example, leverages travel to enhance its brand image. But not every brand should chase broad themes. Smaller companies can become a big fish in a small pond by focusing on niche or local interests. It's about aligning with conversations that resonate with your customers while staying true to your brand story. Ask yourself: 1️⃣ What themes showcase your brand's expertise? 2️⃣ Can you be a thought leader in these areas? 3️⃣ How do these themes align with your business goals? The right brand theme can boost visibility, open new opportunities, and attract top talent. What conversation will your brand lead? 💬 Learn more: https://lnkd.in/eQWbsQA7 #BrandStrategy #ThoughtLeadership #MarketingTips #BrandThemes #branding #brandstrategy #brandmarketing

With the ski season around the corner, we ask ourselves: do alpine #hotels have a future? 🏔️ With global warming reshaping alpine tourism, the ski-season model is fading. Creative Supply’s Youri Sawerschel and FRAME Magazine’s Tracey Ingram discuss how alpine hotels can adapt by becoming year-round destinations. Beyond skiing, they can tap into wellness, outdoor activities, and digital detoxes to attract visitors. Authenticity is key—hotels can use local materials, promote unique traditions, and collaborate with others to enhance guest experiences. By rethinking their value and focusing on all-season appeal, alpine hotels can thrive. 🌲 Find out more: https://lnkd.in/eNTAbKYm #AlpineHotels #BrandStrategy #Sustainability #Wellness #Travel #Hospitality #HospitalityBusiness #HospitalityIndustry #HotelIndustry #Switzerland

We are thrilled to kick off the Hospitality Concept Strategy program at our EHL Lausanne campus! This dynamic course offers participants the tools and frameworks to create innovative hospitality brands in today’s fast-paced industry. Led by Youri Sawerschel, founder of Creative Supply and a thought leader in branding, the program will delve into emerging trends, strategic concept development, and brand storytelling. Youri brings a wealth of experience, having guided projects across Europe, China, and the Middle East, and his insights are sure to inspire the next wave of hospitality innovators. We can't wait to see the concepts and ideas our participants develop during this transformative learning experience! ✨ Do you want to be part of our next cohort? Check here: https://lnkd.in/eeKHf5jF Thank you to Gabriela Henchoz, Cristina Vieites & Alexia de Monterno for making this happen. #HospitalityConceptStrategy #InnovationInHospitality #HospitalityLeaders #CreativeStrategy #EHLGraduateSchool #Strategy

Running a brand workshop for your business, but running into a wall? Follow these 6 steps to create the perfect brand story: https://lnkd.in/eNz22Xen #branding #brand #Brandmarketing #brandstrategy #workshop #brandingagency #brandstorytelling #storytelling

We stopped by WOW Concept in Madrid - a commercial centre that revolutionises the physical and online shopping experience, recently featured in our article 6 key hospitality trends for the year ahead! Find out why: https://lnkd.in/eVESZxpb #branding #hospitality #hospitalitymarketing #hospitalitybusiness #hospitalityindustry #retail

Discover how to create a high-performance website that serves your brand, business strategy and sales goals with six proven principles: https://lnkd.in/e2GenqmK #website #webdesign #webstrategy #websitestrategy #digitalmarketing #UX #UI