Ekimetrics

🌏 Navigate APAC Consumer Goods landscape with confidence 📊   Uncover the recipe that drives success in APAC with Ekimetrics' latest whitepaper, "Winning Marketing Strategies for Consumer Brands: Benchmarking Metrics That Matter." Swipe to explore insights on navigating regional opportunities and challenges.   🔑 Whether your company is already established in Asia or you are planning to enter the market, explore insights from our research and benchmark to inspire your marketing strategy. Download our white paper now 👉 https://lnkd.in/ezkBTB6R   Olivier Kuziner | Zoe Cheng | William J. Ferrell II | Ryan Hyong Uk Kim | Yishan Feng | Marco Seto | Jack Chow #MMM #ConsumerGoods #MarketingTrends #APAC

Are you wondering how to measure the true impact of your marketing efforts? 💡 The rapidly changing APAC market presents both opportunities and challenges. How can you ensure your brand stays ahead? How can you leverage these changes to your advantage?   📈 The Answer Lies in Data 📊 Ekimetrics' latest APAC white paper, "Winning Marketing Strategies for Consumer Brands: Benchmarking Metrics That Matter," offers a comprehensive guide to navigating the digital revolution. Download now to uncover: 💠 Benchmarks for ROI and marketing spend 💠 Regional insights for North Asia, ANZ, and SEA 💠 Strategies and consumer trends in the region   Check out actionable insights and strategies to future-proof your consumer brand 👉 https://lnkd.in/ezkBTB6R #EkimetricsAPAC #MarketingStrategy #MarketingTrends #MMM #ConsumerGoods

📣We’re delighted to share that the 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) has selected our scientific paper on AthenIA “Magazine supply optimization: A case study” was written by Duong Nguyen, Ana Ulianovici, Sami Achour, Soline Aubry, PhD and Nicolas Chesneau. The paper presents AthenIA, our innovative solution to optimize supply in publishing. DSAA is the flagship annual data science and analytics meeting. From October 6 to 10, industry professionals will gather in California for DSAA 24 to discuss best practices for real-world data science applications. Our paper on AthenIA being accepted by DSAA strengthens our position as a leader in data science for sustainable transformation that develops solutions to deliver impact at scale for our clients. Curious about our paper and DSAA 24? 👉 https://lnkd.in/d6pXq-58 #DSAA24

💭 “We believe that financial success and the fulfillment of ESG objectives can work hand in hand to create enormous competitive advantage.” – Jean-Baptiste Bouzige, CEO of Ekimetrics It’s the start of The European Sustainable Development Week 2024 and we’re proud to share our 2023 ESG report! 📣 Looking back at our 2023 results, we’re proud of how our teams have delivered on Ekimetrics’ commitments as a purpose-driven company. We’ve made progress in environmental sustainability, Responsible AI, and diversity. This is both an achievement and a call to intensify our efforts moving forward. We won’t stop here—our ambition and motivation remain high as we keep pushing for more sustainable, positive impact. 🌍 Read the full report in English 👉 https://lnkd.in/dUWy_mZB #ESDW2024 Caroline Milliotte

📢 Sponsorship: Marketing measurement’s biggest blind spot? According to WARC, 1 in 4 marketers have "no confidence at all in measuring business return from sponsorships". In her latest article, Sona Abaryan, Partner at Ekimetrics, explores the challenges of measuring sponsorship impact and provides actionable steps to turn these investments into measurable, long-term gains. Check out the full article here 👉 https://lnkd.in/eBdHs-DD

“How can I comply with the AI Act?” We asked CLAIR this burning question 🔥 CLAIR is an example of the GenAI solutions that our experts can develop. A testament to this expertise, CLAIR is the first multi-agent Q&A solution, providing qualified and complete answers. With the help of its three specialized agents—covering technical, legal, and ethical aspects of AI and Data Science—CLAIR outlined 10 key steps to ensure that organizations' AI systems comply with the AI Act (effective since August 1st), creating trust and enhancing the effectiveness of AI initiatives. Ask CLAIR everything you’ve always wanted to know about AI (but were afraid to ask) 👉 https://clair.bot/ #CLAIR #DataScience #AIAct #ArtificialIntelligence

"MMM is a burden and too time-consuming." We hear you! 👂 We’ve found the key to making MMM more efficient, faster, and higher quality with our centralized platform, OneVision. This is just one example of why Forrester named us a Leader in the latest Forrester Wave™: Marketing Measurement and Optimization (Q3 2023), stating: "Ekimetrics combines cutting-edge tools with bold vision and innovation." Adopt the new MMM with OneVision 👉 https://lnkd.in/efUzpedv #MMMLeader #ThatsWhy #OneVision #MarketingMixModeling

Ekimetrics Embraces China with New Leadership 🌠 We're thrilled to introduce Qian (Christina) Cen, our new General Manager for Ekimetrics' Shanghai office, marking a significant step in our ongoing commitment to the China market. Christina brings nearly 20 years of expertise in strategy, marketing, and digital transformation, ready to propel our clients to new heights. Join us on this journey as we innovate and deliver solutions that make a real impact! #EkimetricsAPAC #ChinaMarket #Innovation #BusinessGrowth

🎙️🚨 NEW PODCAST! Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers There’s a world of difference between single point in time Marketing Mix Modelling and an always-on, self-serve capability fit for over 1000 marketers globally. Find out how Haleon (formerly GSK Healthcare) tackled this major Marketing Mix Modelling transformation to scale marketing effectiveness over the last four years. John O'Connor, Marketing Effectiveness Analytics Director at Haleon and host Matt Andrew, UK GM and Partner at Ekimetrics discuss the importance of building and animating communities, dealing with organizational change and securing leadership support and engagement, with plenty of tips on how for those on or thinking about taking a similar path. 🎧 Apple https://lnkd.in/dnphVHZT 🎧 Spotify https://lnkd.in/db55gWMe 📺 YouTube: https://lnkd.in/d7v72gQ8 Or search for Ekimetrics on your favourite podcast provider. #MarketingEffectiveness #AnalyticsAtScale #MarketingAnalytics

🎙️ Have you listened to our latest podcast with Google yet? We’re talking about Creative Power in Marketing Mix Modeling following the recent release of our YouTube study. Tune in to find out how to measure video ad creative effectiveness at scale and unlock ROI uplifts of up to 2.2X. Plus hear study contributors Sona Abaryan, Partner and Stefan Langenborg, Domain Leader at Ekimetrics talking to Google’s Global Heed of Research, Ariane Pol, about how they arrived at three golden rules for advertisers to follow. 💡 Listen or watch now 👉 https://lnkd.in/eMvv3MU5