The FMCG Guys

If you see the Cool Guy on the right today, wish him HAPPY BIRTHDAY 🎉🎂🥳 We couldn't be luckier to have a partner like you with The CPG Guys at the other side of the Atlantic. Keep on rockin' 🤘🫶

Episode 200: Next Generation Loyalty with Rick Swinkels, CEO at tcc global 🏆 - Apple Podcasts: https://lnkd.in/dZdUDW57 - Spotify: https://lnkd.in/dCQgGzEC - YouTube: https://lnkd.in/dETntgRu Join us in this very special in-person episode co-hosted with The CPG Guys' Peter V.S. Bond during Groceryshop in Las Vegas. With Rick, we go over his unique career, industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers. Summary of topics covered: - Rick’s career in Retail prior to TCC - TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online - The big topics in Consumer & Retail and what can Retailers do about them - How to create Value independent from price - Creating Omnichannel campaigns - Learnings from Groceryshop and - Comparing US and European Retail

Our Hottest Top 10 Most Downloaded 🔥 : RETAIL MEDIA Find all the Episodes on our Website or your favourite podcast platform!

The FMCG Guys congratulate Franco Fogliato on his new role as CEO at Fossil Group, Inc. ⌚ . All the best!

We are back with another episode of #theSocialCorner with our expert Rafael Schwarz reporting from Adobe's annual design conference in Miami, where he had the chance to learn, be inspired and connect with top creatives & marketing professionals from around the world. At Adobe Max, Rafael also had the chance to explore the latest trends and tools in creativity, design, video, photography, #advertising and genAI. In attached video Rafael also shares highlights from Adobe's AI innovation pipeline, such as its first #genAI video model, the Firefly #AI video model for enhanced video editing capabilities and tons of updates for Premiere Pro, Photoshop, InDesign, Illustrator and Adobe Creative Cloud. More insights and highlights from Adobe Max in attached #podcast, powered by The FMCG Guys and Territory Influence.

1 Year ago: Marc Zander, Chief Client Officer at Teads joined us to speak about: - The evolution of Media in the last 20 years - What opportunities FMCG Brands have in the current scenario, such as video content - Why advertising with quality and responsiblity is key - Media data, planning and measurement

Episode 199. with Isabel Soriano, President of International at Wolverine Worldwide (Saucony, Merrell, Sweaty Betty...) 👟 - Apple Podcasts: https://lnkd.in/d_MvZ87T - Spotify: https://lnkd.in/dUGyvbaB With more than 20 years in the category, she comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organisations in both good and bad times. Tune in to learn about: - Isabel’s multi-functional career and international moves both in Europe and LATAM. - The purpose of the main brands in Wolverine Worldwide’s portfolio - Approaching the Footwear Marketplace across sales channels - Managing organisations and change management in a volatile world with a clear vision and communication - Creating an organisation with the consumer in mind

#CandidCommerce by Medium Marketing x The FMCG Guys Hard to believe it's been 30 days since we brought together over 75 FMCG and Retail leaders to discuss the hottest topics in the industry... candidly! 👀 Watch this space as we are coming back soon.

Please join The FMCG Guys in celebrating Oleksandr Melnychuk on his new role at PepsiCo: Global Digital Commerce Customer Partnership and Marketing Manager. Congratulations 🙌

Bart Hesselmans, eCom Director Northern Europe at PepsiCo was an active player at #CandidCommerce in Amsterdam a month ago. Next stop...? Coming soon