The FMCG Guys

We are back with another episode of #theSocialCorner with our host Rafael Schwarz looking at another key marketing trend for 2025: the Power of Community. #Communities evolve at the intersection of social media, culture and digital spaces, as people look for togetherness in society and the desire to identify with and through brands. For companies, branded communities are becoming an essential competitive advantage. They are a source of cultural relevance, innovation power, and a new kind of authenticity – and increase sales and access to first-party data. More insights and practical tips for brands to enjoy an active, engaged #community in attached video, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Cross-Functional moves are always a good idea... a great one from Hannah Skardon. #womenshistorymonth 🟣

Great advice from Executive President Isabel Soriano. Thank you for your leadership! #womenshistorymonth 🟣

Episode 231: RGM with Bayer's Nikitas P. 💊 📈 - Apple Podcasts: https://lnkd.in/drNyJBm5 - Spotify: https://lnkd.in/d4ks8maA Revenue Growth Management (RGM) has become one of the key strategic levers in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now. Learn all about this and more: - What RGM does in a Consumer Goods company - Why it has become a key function - Key levers within RGM: pricing, portfolio optimisation… - How Data, Analytics and emerging tech like AI are impacting - Stakeholder alignment - The future of RGM

New Episode ⏳ All about Food Service Aggregators & FMCGs with Gael Peigné from Shalion ✨

A continuous learning experience! #womenshistorymonth with Jeannine Ferguson 🟣

🔥 Retail media is rewriting the rules of consumer engagement. But where does that leave brands? With limited control over store placement, retailer media networks, and customer transactions, how can brands still own their consumer relationships? In our exclusive 45-minute panel on April 9th at 5.30PM CET / 11.30AM EST, part of SAP Emarsys' Masterclass, we’re bringing together Mondelez International, Unilever and Mars to discuss: 📌 First-party data and the personalization imperative – How brands can transform data into direct consumer engagement. 📌 Omnichannel and loyalty – What it takes to create seamless, connected experiences beyond retailer platforms. 📌 Retail media vs. brand-led marketing – Striking the right balance between short-term retail wins and long-term brand building. Peter V.S. Bond (The CPG Guys) and Daniel Torres Dwyer will moderate this panel of industry leaders who will share valuable real-world insights that showcase how they are adapting to the new era of engagement. 📅 Don’t miss it. Register now! 👇

We loved this quote from our recent interview with Christina Jenkins! #womenshistorymonth 🟣

From one of our early hits. Carol Robert is always one to listen to. #womenshistorymonth 🟣

Episode 230: Out of Home with Lindsay Rapacchi and Colin Horan from Clear Channel UK 📢🚏🪧 - Apple Podcasts: https://lnkd.in/dy8cr47B - Spotify: https://lnkd.in/eGWR6tyT In today’s fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters? In this episode, we’re joined by the leaders in the Out-of-Home (OOH) media space to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment. Topics covered: - Why OOH still delivers big impact in the digital era - The critical role of reach for FMCG brands - Standout examples of brands nailing OOH campaigns - How OOH fits into the rise of Retail Media - What’s next: Opportunities for FMCG brands in 2025 and beyond