Guerlain

At Guerlain, nature drives responsible creation. The Aqua Allegoria Collection embodies Guerlain's commitment to innovating sustainably. Composed of up to 95% naturally-derived ingredients* and formulated using responsibly farmed alcohol, each fragrance is refillable for life thanks to an anti-drop system, while its bottle is made entirely in France from 15% recycled glass.** #Guerlain #AquaAllegoria #Innovation *In accordance with the ISO 16128, calculation including water. **Solely for 75ml and 125ml retail sizes.

Guerlain presents Rendez-Vous: L'Heure Dorée 2025. Guerlain’s signature Bee Bottle debuts L'Heure Dorée, a woody-ambery fragrance blending rose and sandalwood that lends its name to the new Rendez-Vous. A limited-edition creation for 2025 draped in purple velvet and studded with pearls, in tribute to the architectural wonders of the Arab world. To be explored in a limited series of 2,095 numbered collector’s pieces. #Guerlain #LHeureDorée #PerfumerSince1828

At Guerlain, we believe that nature does us good. Vivacious rose meets invigorating cucumber in Rosa Verde, the new feel-good fragrance from the Aqua Allegoria Collection. A vibrant new approach to fragrance, where emotions and memory define the vision of the fragrance trail - encapsulated in Rosa Verde's souvenir of a dive into cool water. #Guerlain #AquaAllegoria #RosaVerde

At Guerlain, icons inspire desire. The Maison celebrates the legendary Terracotta Bronzing Powder with a trio of new ultra-covetable limited-edition creations in beige, ochre and amber. Reflecting Guerlain’s committed approach to innovation, each refillable case features one of three bestselling Terracotta Light powders – an unparalleled 96% natural-origin formula*, to fuse with the skin for a fresh and radiant healthy glow. A signature Guerlain creation, reimagined for the spring season. *Based on ISO 16128 standard, the remaining 4% contribute to the formula’s integrity and sensory qualities. #Guerlain #Terracotta #Innovation

At Guerlain, we’re proud to celebrate and pass on nearly two centuries of pioneering heritage to the next generation of talents in beauty. To offer our #REVEAL graduates an immersive journey into what makes Guerlain unique, current trainees from the program joined Season 5’s new recruits on a voyage exploring the Maison’s heritage since its founding in 1828. Beginning at La Reserve des Sublimes, where some of Guerlain’s oldest creations are housed, graduates enjoyed a tailormade guided tour of the secrets of the Maison. A private viewing of some of Guerlain’s most treasured Exceptional Pieces was followed by an introduction to the Guerlain Academy, where the techniques of the Guerlain Spa & Institut are perfected. The day concluded with a visit to the historic Vendôme boutique, welcomed by MARIE PAULE LEGRAS DUPUCH, Guerlain Private Client Development Manager and LVMH Virtuose, who presented an overview of Guerlain’s unparalleled retail excellence rituals. You reveal the wonder in us, we reveal the wonder in you. #Guerlain #REVEAL #GraduateProgram #NextGen 

This #WomensDay, Guerlain celebrates the achievements of #WomenForBees beekeepers from around the world 🐝 Launched in 2020, #WomenForBees supports women as they learn the art of beekeeping, led by the Maison Guerlain in partnership with UNESCO or local NGOs. By empowering women to become beekeepers, the #WomenForBees programme helps them to unlock new opportunities for themselves and their families, all while helping to safeguard bee populations – a key element in preserving biodiversity. Following sessions in Rwanda, Cambodia, Spain, Japan, Italy and France, a new cohort of trainees will join the programme in China for 2025. #InternationalWomensDay #GuerlainForBees #Biodiversity

At Guerlain, the secrets of the bee inspire innovation, drive commitment, and nourish heritage.   Since Abeille Royale’s creation in 2010, Guerlain has explored more than 300 samples of honeys from all over the world. This pioneering research has highlighted the exceptional powers of the honey of the Black Bee – a rare, resilient species with an excellent ability to adapt to its environment, whose protection it helps to ensure.   Combining ultra-effective skincare technology with a commitment to innovating responsibly, Guerlain selected three powerful Black Bee Honeys for Abeille Royale Youth Serum’s new-generation formula, each fully traceable and produced using beekeeping methods that are kind to bees and the environment. Alongside the collection’s signature Ouessant honey, Guerlain researchers identified two new honeys from remote regions in Norway and Ireland, combined with royal jelly sourced in France from channels exclusive to Guerlain.   As the guardians of our planet’s biodiversity, and the symbol of the Maison, Guerlain is committed to protecting these invaluable pollinators through the #GuerlainForBees Conservation Programme, encompassing a variety of partners and initiatives worldwide. #Guerlain #AbeilleRoyale #Bees

Guerlain continues to innovate in beauty. Following on from the now-iconic Terracotta Le Teint, the Maison presents Terracotta Le Teint Glow, the new natural-finish foundation for a fresh, luminous complexion. Formulated with 95% naturally-derived ingredients*, its longwear, no-transfer formula is infused with active skincare water and argan oil, delivering revolutionary 24-hour radiance** while ensuring a lightweight, natural finish. *95% naturally-derived ingredients. Based on ISO 16128 standard. The remaining 5% contribute to the product integrity and sensoriality **Instrumental test on 32 women. #GuerlainSkincare #Terracotta #Foundation #Innovation

Guerlain continues to innovate with Abeille Royale Youth Serum’s new-generation formula, composed of 99% naturally-derived ingredients.* A groundbreaking texture that fuses with skin from the very first drops, infused with silky-smooth microbeads for an exquisite sensory feel. #Guerlain #AbeilleRoyale #Innovation *Calculation based on the international ISO standard 16128, including water

Guerlain extends an invitation to explore the unseen with Charles Petillon.   Making the Invisible Visible: a new exhibition at the Maison’s flagship boutique in the heart of Paris, to contemplate the fleeting beauty of the passage of time.   Imbued with an idea of constant movement, Charles Petillon’s work looks to reveal the hidden beauty in the simplicity and details of our everyday life. By installing his signature balloons in unexpected places, the artist invites the viewers to look closer at the world around us, reminding us of the fragility of our existence.   Alongside his work, guests are invited to explore the olfactory trail of Pêche Mirage: Masterstroke, a collector’s piece imagined by the artist to house Guerlain Perfumer Delphine Jelk’s fragrance.   “I invite people to contemplate the beauty of the world by making the invisible visible.” – Charles Petillon   Making the Invisible Visible February 13 – April 21, 2025 📌 La Maison Guerlain 68 Avenue des Champs-Elysées 75008 Paris #Guerlain #PerfumerSince1828 #CharlesPetillon #Art