JCDecaux

93% des personnes déclarent que le support de publicité qui interrompt le moins leur expérience est l’affichage. 💭 À l’heure des sursollicitations digitales, la communication extérieure répond au besoin des marques qui veulent parler vrai en leur donnant une dimension statutaire très importante. C’est un média qui donne de la stature aux messages en s’appuyant sur ses 4 piliers : ✅ Qualité ✅ Véracité ✅ Proximité ✅ Universalité Découvrez en plus ici 👉 https://lnkd.in/e5DjDANw

Au cœur de l’attention 👀 BPM, l’OpenHouse 2024, a lieu aujourd’hui dans nos locaux ! L’occasion pour nos clients de vibrer au rythme de la ville et de ses publics, de s’inspirer des innovations de la communication extérieure autour de différentes conférences, ateliers interactifs et visites guidées. Thématique principale de la conférence plénière 👉 notre culture de l’attention, que l’on découvre notamment à travers l’étude inédite réalisée avec Ipsos France qui permet de comprendre les regards des individus tout au long des parcours et de mesurer l’attention portée aux mobiliers urbains : 🕶 Nous avons demandé aux participants de se déplacer dans les rues de Strasbourg sur un parcours prédéfini de 30 minutes, en portant des lunettes d’eye-tracking et sans connaître la nature de l’étude. 💡 Le résultat ? Tous portent une attention naturelle au média JCDecaux, avec une durée moyenne d’attention de 3,5 secondes à un dispositif. Découvrez les autres résultats ici ➡ https://lnkd.in/e5DjDANw

The Big 5 in the spotlight 👀 September is a cultural month in The Netherlands. For the occasion, five iconic art masters could be seen in The Hague: Vermeer, Rembrandt, Mondrian, Escher and Panorama Mesdag. With large 3D binoculars, the Museumpleincasts a striking view of the “Five Masters, One City” campaign on JCDecaux NL’s street furniture. The Hague & Partners | Out of Home Masters | O2H Creative Solutions #Art #OOH #Culture

💥 Out of Home Became AI Powered💥 JCDecaux is taking part in the first edition of Generative AI week, North America’s leading strategic gathering dedicated to implementing and scaling generative AI in enterprise.  💡Join us for an insightful exploration into the journey of data-driven and AI transformation in the outdoor advertising industry.  🎤 Sylvain LE BORGNE, Group Chief Data Officer 📆 October 7th 🕘 4: 00PM (local time) 📍 Hotel at Avalon, Georgia, USA  Learn more here: https://lnkd.in/eRTfvSfW #Generativeai #GenAI #AI #digitaltransformation #outdooradvertising #outofhome #advertising

JCDecaux Top Media Publigrafik and IMC merge their activities in Central America https://lnkd.in/eDa2_sjM

Le #Festivalduvélo se prépare !   JCDecaux vous donne rendez-vous, ce samedi et dimanche, Place Bellecour à #Lyon pour découvrir nos tout nouveaux Vélo’v électriques en exclusivité ! Ces vélos en libre-service de dernière génération, qui seront déployés dans la Métropole de Lyon en 2025, intègrent des innovations majeures, telles qu’une batterie embarquée rechargée directement en station. Avec une autonomie renforcée jusqu’à 40 km, vos trajets deviendront encore plus fluides et agréables ! Grâce à notre nouvelle application, vous pourrez suivre en temps réel le niveau de charge de votre vélo et bénéficier de statistiques personnalisées pour optimiser votre expérience. Rejoignez-nous sur notre stand, pour découvrir et tester le nouveau Vélo’v électrique ! Pour découvrir le programme de ce week-end festif autour du vélo, rendez-vous sur : https://lnkd.in/dFGZB9D7 #MobilitéDouce #VéloV #JCDecaux #FestivalDuVélo #Lyon #Innovation #Durabilité #MétropoledeLyon

[Partenaire] 🏆 Partenaire historique du GP Stratégies des Médias, Jean Muller, executive vice president sales intelligence de JCDecaux, revient sur les dernières actualités du groupe.

📍 Where do self-service bikes come from? Last week was European Mobility Week, offering an opportunity to reflect on the history of self-service bikes, pioneered by JCDecaux. 1️⃣ 2003: JCDecaux introduces a new service to address urban mobility needs in cities. Our first self-service bike system is launched in Vienna, Austria. 2️⃣ 2005: our founder Jean-Claude Decaux is present in Lyon, France, for the launch of the Vélo’v service. Today, Vélo’v serves over 90,000 annual subscribers! 3️⃣ 2007: Paris introduces its self-service bike system. With a total of 1,751 stations, each Vélib’ bike is taken from its station more than 6 times a day on average. By the time the service ended in 2017, Vélib’ had facilitated over 300 million trips! Pictured here is a “P’tit Vélib’” beside the standard model. 4️⃣ The success of self-service bikes soon spread to many countries, such as here in Ljubljana, Slovenia. 5️⃣ 2018: 4,000 new Vélo’v bikes are rolled out across Lyon. This ambitious operation, carried out in close collaboration with the city’s teams, presented a real industrial and logistical challenge: collecting the old Vélo’v bikes and replacing them with the new ones overnight without any service interruption. An operation completed in just 7 hours! 6️⃣ And we continue to innovate with new features, always improving the service. For example, the newly deployed vélôToulouse fleet includes 50% electric-assist bikes with on-board batteries that can be recharged at stations. Success is here, with twice the numbers of the usual usage on the first weekend! 7️⃣ In 2025, Vélo'v will celebrate its 20th anniversary. To mark the occasion, we will introduce a new generation of electric-assist Vélo'v bikes, designed to make travel in Lyon and its surroundings even more convenient. 👉 In 2024, Vélo’v set a record with 1.5 million rentals during the July-August period. While they are now part of JCDecaux's history, our self-service bikes are adapted to cities’ challenges and the issues of our time. Driven by functionality and sharing, they provide citizens with a sustainable, accessible alternative to traditional modes of transport, contributing to the future of urban mobility.

The bus shelter advertising contract covers both digital and analogue advertising on over 1,500 bus shelters throughout Stockholm County with a majority in Stockholm City. The subway contract covers advertising at the 14 largest and busiest subway stations and commuter train stations in Stockholm inner city. The new contract will include spectacular large format digital cross track screens.

GIVENCHY has just pulled off the ultimate takeover at Abu Dhabi Airports and we're obsessed!   Indulge your senses in a world of luxury with GIVENCHY's ground-breaking campaign. From the moment you step into the terminal, you'll be captivated by their mesmerizing 3D advertising artwork on the iconic Stage Sky Screens and as you make your way to the gates, prepare to be enchanted by a chic visual broadcasted on our Digital Departures. However, the magic doesn't stop here!   Givenchy took over also our The Luxe Galleria exclusive podium, a beach-inspired boutique, located in the heart of the duty free. An invitation to passengers to lounge on sunbeds and explore the latest collection.   This unprecedented campaign is a show of trust in the power and effectiveness of #AirportAdvertising. Thanks to JCDecaux Middle East, Givenchy has created an unforgettable experience for travellers in Abu Dhabi.