Kéa Tilt a republié ceci
🎆 Our alternative to SWOT: the FIRMA In my last post I shared my views on the limits of the SWOT. Too easy to criticize if you have no alternative to offer. With Alexandre Thomas at Kea & Partners and Kéa Tilt, we put our skin in the game, so today we’ll share our alternative: the FIRMA. The FIRMA is based on 5 dimensions.That might be disturbing for the fans of 2x2 matrixes but we are here to disrupt some rules, aren’t we? 🌊 F for Forces: The external Forces I (my company) can play with to change the world: what can I directly act upon? What will certainly change if I make a move: regulation, switch of consumption, new materials or organizational mode. 🎯 I for Impact: The Impacts I want to have beyond turnover or profitability targets (those are Business ambitions): we’re talking about the end-game effects I want to contribute to. 🎨 R for Reality: The Realities I will have to cope with in the Future: let’s be ambitious but not naive, some things are out of our control, and this is just fine. The most important is to understand how these realities will shape our priorities, give us the right angle to maximize impact and avoid barking up the wrong tree. 🧚♀️ M for Magic powers: Each Business player has the things ONLY THEY can do. Some are masters of time able to accelerate time-to-market, others make clients smile with their wand, others still optimize costs in just the blink of an eye.Focusing on our own magic will bring massive added-value to what we will decide to impact. 👍 A for Allies: A mapping of our Allies: let’s face it, no recently successful company made it entirely on its own. Making a real impact on the market and our societies means creating connections way beyond our scope of activities. Whom will we share trust with, what are the convergence of interests, the common history that will make them support us and push us always further? For each of these 5 dimensions, we suggest one major rule: include your doubts and uncertainties in your thinking AS MUCH AS on our convictions. We are increasingly using FIRMA with our clients to shape their Future, we’d be very proud if you use it as well: consider it an open-source tool towards a more sustainable and desirable Tomorrow. If FIRMA rings a bell to you, and if you have improvements to suggest, please speak up. We will make it a powerful tool collectively! So what is your FIRMA, and do your strategic orientations fully leverage your Magics, embark your Allies, cope with Realities, activate your Forces and maximize your Impact towards a desirable Future? Jérôme GILG, Daniel Burrus, Olivier Bourtourault, Fabrice Etienvre, Evelyne Théry, Marianne Viaud, Ion Culicovschi looking forward to reading you. Peter Hinssen I love your work on companies reinvention and the "Phoenix model", I'd love to get your views on it. ⏰And be prepared, we will hack other Strategic tools shortly! #SWOT #Strategy #Future #Innovation #tools #disruption