Mywebtechcare®

This is a simple truth about creating a brand that life science companies need to remember. → Rolex sells status, not watches. → Red Bull sells energy, not drinks. → Nike sells motivation, not shoes. → Amazon sells simplicity, not products. → Apple sells innovation, not phones. → Ferrari sells passion, not cars. 👉 Sell emotions, not products.

A word of advice to all life science companies: communicate where your audience is. LinkedIn should not be a trend. If you communicate here, it's because your audience is here. Before you even start publishing on LinkedIn, ask yourself: ✅ Is my target audience on LinkedIn? ✅ How much time per day does my audience spend on LinkedIn? ✅ What information is she looking at? ✅ What are their goals? ✅ Is LinkedIn the right channel for approaching them? 👉 Don't follow trends. Achieve your goals. Sometimes, LinkedIn isn't the right solution for you.

A reminder for company directors in the life sciences sector: be honest about your company's situation. When you lie, the truth always comes out one way or another.

How long has your life science company been posting on LinkedIn? What are the results? If it's not working, why continue? Many CEOs, marketers and scientists are asking themselves this question. The problem is not necessarily LinkedIn. Do you want to change to have more impact? Book a 45-minute discussion and see what you can do to improve your content (link in the comment).

A reminder for all life science companies: people don't care about your products. They're interested in the results for them. Show them the benefit 😉

Strategy on LinkedIn is like running a marathon. The aim is not to go faster than the others but to progress at your own pace to achieve your goals. Otherwise, you'll end up like him. Happy Saturday!

Do you think things happen like that in the life science industry? Dreamer. 🤣

Just because you say it on LinkedIn doesn't mean it's true. 👉 Prove your expertise here: show your achievements.

Our brain is an amazing organ. But it is far from perfect, as studies into how it works (cognitive science) have amply demonstrated. Confronted with problems, it sets up strategies to solve them, shortcuts of thought that are spontaneous and unconscious. Often very useful, these shortcuts can sometimes lead us to misinterpret things. They are also privileged levers for guiding the interpretation of our audience. This codex shows how most people think and explains how to guide them in their choices. To summarize: 1. Too much information is harmful, so we filter it. 2. Reduce events and lists to their key elements. 3. We act fast to avoid missing our turn, so we jump straight to conclusions. 4. Lack of information confuses us, so we fill in the blanks. 👉 Have you ever used cognitive bias in your marketing strategy?

4 big principles you should know about the algorithm ① The dwell time: the more someone spends time on your post, the more the algorithm will increase the reach. ② Engagement circles: the more you generate engagement during the first hour with the first circle of your network, the more LinkedIn will share it with a larger audience. ③ Comments & Repost: the more people comment and share your post, the more LinkedIn will suggest it to a bigger audience. ④ "... more": the number of people clicking on more is essential if you want LinkedIn to increase the reach of your post.