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How long has your life science company been posting on LinkedIn? What are the results? If it's not working, why continue? Many CEOs, marketers and scientists are asking themselves this question. The problem is not necessarily LinkedIn. Do you want to change to have more impact? Book a 45-minute discussion and see what you can do to improve your content (link in the comment).

A reminder for all life science companies: people don't care about your products. They're interested in the results for them. Show them the benefit 😉

Strategy on LinkedIn is like running a marathon. The aim is not to go faster than the others but to progress at your own pace to achieve your goals. Otherwise, you'll end up like him. Happy Saturday!

Do you think things happen like that in the life science industry? Dreamer. 🤣

Just because you say it on LinkedIn doesn't mean it's true. 👉 Prove your expertise here: show your achievements.

Our brain is an amazing organ. But it is far from perfect, as studies into how it works (cognitive science) have amply demonstrated. Confronted with problems, it sets up strategies to solve them, shortcuts of thought that are spontaneous and unconscious. Often very useful, these shortcuts can sometimes lead us to misinterpret things. They are also privileged levers for guiding the interpretation of our audience. This codex shows how most people think and explains how to guide them in their choices. To summarize: 1. Too much information is harmful, so we filter it. 2. Reduce events and lists to their key elements. 3. We act fast to avoid missing our turn, so we jump straight to conclusions. 4. Lack of information confuses us, so we fill in the blanks. 👉 Have you ever used cognitive bias in your marketing strategy?

4 big principles you should know about the algorithm ① The dwell time: the more someone spends time on your post, the more the algorithm will increase the reach. ② Engagement circles: the more you generate engagement during the first hour with the first circle of your network, the more LinkedIn will share it with a larger audience. ③ Comments & Repost: the more people comment and share your post, the more LinkedIn will suggest it to a bigger audience. ④ "... more": the number of people clicking on more is essential if you want LinkedIn to increase the reach of your post.

The best way to not fail on LinkedIn? Do nothing. No try, no cry. 😉

Things change on LinkedIn, but some life science companies don't. That is why they struggle to generate visibility and leads. 👉🏻 LinkedIn before: ❌ posting ❌ corporate posts ❌ hashtags ❌ informative posts ❌ selling ❌ company branding ❌ large audience 👉🏻 LinkedIn now: ✅ engaging and posting ✅ personal posts ✅ quality content ✅ opinion posts ✅ building relationships ✅ personal branding ✅ specific audience 👉 Old school or new one? Your choice!

Life Sciences creators: 5 tips to increase engagement on LinkedIn 1️⃣ Be generous: comment 8 posts after you post every day. 2️⃣ Make the algorithm your partner. 3️⃣ Give some value and personal tips to your content and don't sell. 4️⃣ Find your brand voice. 5️⃣ Create a link with your audience.