PL4Y Media

Very exciting times for WPP x Roblox. Proud to be a part of it….with very special people!

Why the unique Pl4y Media approach will be successful? Advertising on gaming and esports platforms is an increasingly effective strategy for brands aiming to attract younger customers. Here are several key reasons why: Massive Youth Engagement: Gaming has over 2.7 billion players globally, with Gen Z and millennials leading the charge. High Engagement: Gamers interact with brands directly through immersive and interactive experiences. Esports Growth: Esports viewership is booming, offering brands access to 500M+ highly engaged viewers. Precise Targeting: Gaming platforms offer data-driven ad tools to reach the right audience effectively. Influencer Power: Gaming influencers have huge sway with younger fans, creating authentic brand connections. Innovative Ad Formats: In-game ads and rewards feel less intrusive, integrating seamlessly into the experience. Cultural Relevance: Gaming is a key part of pop culture, allowing brands to stay relevant and connected. As younger audiences shift away from traditional media, gaming offers an exciting, high-engagement platform to build brand loyalty and relevance.

Thanks Pete Basgen So much to benefit from the gaming audience globally, in particular in emerging countries. I agree on the customized brand integrations, it is media pull approach (a "play media" technique) that will be the most beneficial for brands towards youth / gamers. Don t be intrusive, digital offers enough space for brand to do it right. 🏄♀️

France, Marseille city, gives Torch an Olympian Welcome! 🔥 🥇 🏆 🔥

Gaming again is part of the media mix of English Premier League. Globally, youngsters are spending more time on gaming than watching live football. This opportunity for brands still largely untapped due to lack of know how from rights owners such as EPL, many others + clubs + federations. Huge sponsorship / partnership financial value upside. Be in touch 😀 LFP - Ligue de Football Professionnel FFF - Fédération Française de Football LALIGA Bundesliga International GmbH

Happy Earth Day 2024 by Wolfie Sports team. 🐺

How brands can align their interests with the interests of gamers? An interesting piece from GroupM Middle East. Loïc Potages Mazen Abou Chalbak ✪ Nassib Boueri Romain Tixier Vincent Pelillo Marc Ghosn

How big is the mobile gaming industry? Two thirds of all adults worldwide play digital games; of those, 73% play mobile games. Operators can take a number of key roles in the mobile gaming industry in order to capture growth. 5G is an intrinsic part of this opportunity. Martin Scott Wasserman