Wavemaker

L'Oréal International Distribution (LID) selects Wavemaker as its EMEA strategic partner for media buying and planning 🙌 The decision follows a six-month competitive process, called to consolidate the media activity for LID into one trusted, strategic partner and includes its Amazon activity. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world. Toby Jenner, Global CEO, Wavemaker, and Global President, GroupM Clients, comments: “Our ability to attract and retain L’Oréal, the world’s third largest advertiser, makes me extremely proud. Our ability to operate as a cohesive and collaborative extension of their own team makes all the difference for this relationship. We’re looking forward to working closely with the LID team to further accelerate their global growth.” Julie HOAREAU, Global Chief Digital & Marketing Officer L’Oréal International Distribution added: “We are delighted to be partnering with Wavemaker global team to support the rapid growth of the LID business. We were looking to simplify and centralise our operation with a partner who could show agility, expertise, and team spirit. We very much appreciated Wavemaker’s enthusiasm, proposals, responsiveness, and creativity. What made them stand out from the competition was their creativity and the chemistry we felt with them as people.” Read the full news in Campaign UK https://lnkd.in/gBy994aC

A sweet first for the region💥 Chupa Chups becomes the first FMCG brand in MENA to develop a custom game on Roblox 🙌🏽 In collaboration with Evolution group and Build, we're beyond excited to have bought the flavours of the Middle East to Roblox with a unique Perfetti Van Melle Chupa Chups gaming experience 🎮 'Candyland Paradise' amplifies the culture of the region through a visually immersive journey through sunny sand dunes, traditional Arabian camps, bustling souks and regional landmarks including a replica of Chupa Chups' flagship store at the Mall Of The Emirates. Chupa Chups continues to pioneer marketing innovation in the region, and this activation demonstrates their dedication to providing consumers an experience where imagination, social interaction and fun, come together. 🟠 The pre-launch results have been outstanding, with over 100,000 organic unique visitors over two weeks. Keep an eye out for our supporting activations within the Roblox World, and social media. Shoutout to the team behind this epic campaign - Milad Rouhana, Sinatra Carneiro, Vikrant Shetty, Marc Ghosn, Fayaz Hussain, Youssef Raad, Rengin Özeren, Marios Tirkides, Samantha Billingham, Matt Kattan 👏 Wavemaker MENA 🙌🏽 #perfettivanmelle #chupachups #gaming #roblox #innovation #media #advertising

We're starting a minty fresh new venture for Colgate-Palmolive 🎉 As part of an integrated WPP solution, we will be delivering a more data-driven, full-funnel approach to Amazon for Colgate-Palmolive in Europe 🤝 📦 The win reflects Colgate-Palmolive’s continued investment in digital commerce and further enhances its robust omnichannel marketing strategies. WPP was awarded the business concluding a competitive review to integrate critical Amazon workstreams. A distinct new end-to-end, cross-agency functional model driven and scaled across the region will work in collaboration with local talent. The WPP bespoke solution, led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, forges deeper connection between sales, media and brand teams by aligning custom insights and data across the entire customer journey. Full WPP press release here: https://lnkd.in/eczUQ-4a #winning #amazon #mediaagency #marketing

We've got some good news to taco about! 🌮 Wavemaker India has won the integrated media mandate for Taco Bell India (Burman Hospitality) 🎊 The new partnership serves its first campaign this month with the release of a tasty value-driven campaign called ‘Loaded with more’ 🙌🏽 Kunal Malhotra, Chief Marketing Officer Taco Bell said in a GroupM press release: “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication." Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East, Wavemaker India says: “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for. Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a high cluttered category and sparking conversation and ‘wow’ factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell”. Full press release here: https://lnkd.in/etQY9rUC #newbusiness #wavemaker #positiveprovocation #GroupM

Say It Loud Club’s Pride Party and fundraiser is the soiree of the summer 👏 Wavemaker’s LGBTQ+ employee resource group, Unite, proudly partners with Say It Loud Club, a community of LGBTQ+ refugees and asylum seekers in the UK, and for the third consecutive year we welcomed them to Wavemaker HQ for a very special fundraiser and Pride Party. Say It Loud Club’s vision is for a world where LGBTQ+ people can express their sexuality and gender identity safely and with pride. Until this is possible, they believe the UK should provide a place of safety for LGBTQ+ refugees and asylum seekers, and their incredible team provides an environment in which everyone can flourish as their true self 🧡 This event is dedicated to raising vital funds and showcasing the community’s efforts of uplifting LGBTQ+ individuals and championing visibility within Wavemaker, WPP and beyond. Unite is run by our LGBTQ+ advocates who are dedicated in their mission in ensuring Wavemaker is an inclusive workplace where everyone can confidently flourish, and the path is laid for more LGBTQ+ people to become leaders in our industry. A huge thanks to Founder and CEO of Say It Loud Club, Aloysius Ssali, for all the important work you do, and to our Unite community: Zoe Bowen-Jones, Camilla Bruggen, Alex Altman, Francis T. 👏 You can find out more about Say It Loud Club and donate to the community here 👇 https://lnkd.in/ewsfx4YN

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Work for WPP or a WPP agency and keen to stay up-to-date with what's happening across our global network? Remain in the loop with The Weekly. In this week’s edition: 👉 Discover how a bespoke WPP team won the prestigious Colgate-Palmolive Amazon account in Europe 👉 Gain insights from VML's Jon Cook and Mel Edwards on client needs, AI's impact and their vision for the future 👉 Examine the evolving landscape of Olympic activations with Ogilvy This week’s edition also showcases extraordinary work from Johannes Leonardo, GroupM, Wavemaker, DOOH.com, Ogilvy and AKQA Check your inbox and have a read, or view it on insideWPP here 👉 https://ow.ly/eqoC50SKgsO #TheWeekly

Lessons from the Ladder from two of Wavemaker’s greatest 💡 This July we have been embracing Careers Month, with a full schedule of activities and initiatives aimed at empowering our people to take charge of their own career. Sharing learnings and insights from their own professional journey, two of Wavemaker’s most positively provocative joined us in conversation at Sea Containers in London. In Lessons from the Ladder, Wavemaker’s Global Client President and Global Consultancy Lead, Anna Hickey, and Wavemaker UK’s Chief Growth Officer, Sian Runnacles, delved into the fundamental skills, influential factors and the unexpected challenges they have encountered in the careers, all while spotlighting how you can find your feet and pay forward in your career 🧡 Stay tuned for more highlights from Wavemaker and GroupM’s Careers Month. #CareersMonth #talent #careerdevelopment

Colgate-Palmolive selects WPP as Amazon agency of record in Europe 👉 https://ow.ly/JA2c50SIZhX The bespoke solution, led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, forges deeper connection between sales, media and brand teams by aligning custom insights and data across the entire customer journey – enabled by WPP Open.