Powder

Powder’s latest AI tools for streamers were featured in TechCrunch this week 🎮💻 Our co-founder and CEO Barthélémy spoke to Lauren Forristal about Powder’s latest updates and what new tools creators can use to take their content to the next level. From laughter detection to chat reactions, watch this space in the coming months! You can read the full article here:  https://lnkd.in/esKY52QC

A major update for everyone at the crossroads of gaming and marketing 🎮 With Twitch's new community-led moderation approach, brands now need to be more authentic and engaging than ever. Our co-founder, Barthélémy Kiss, shared his insights with Ad Age's Asa Hiken on Twitch's recent changes and their implications for brands. This shift illustrates a heightened demand for authenticity in advertising, Bart emphasises - “From a bigger brand perspective, advertising on community-oriented platforms can be harder because you have to speak a truth, and it requires a very authentic, self-aware approach." 🌟 Catch all the details in the full article linked below!  #GamingIndustry #Twitch #BrandEngagement #MarketingStrategies

We are thrilled to announce our partnership with Ultimate Endgamers League to bring Powder's AI-powered video clipping tools to their unique esports league! 🎮✨ With competitions across 33 games and impressive cash prizes, UEL Esports offers a dynamic platform for gamers to go pro. This strategic alliance leverages Powder’s cutting-edge technology to boost UEL’s content creation capabilities. By automating the clipping and editing process, Powder enables UEL to deliver high-quality, engaging content quickly and efficiently, amplifying its presence across social media platforms. Titus Walker, CEO of UEL, further emphasized the significance of the partnership: "Partnering with Powder marks a pivotal moment for UEL as we continue to push the boundaries of what’s possible in esports content creation. Powder’s AI technology not only streamlines our workflow but also empowers us to engage with our audience in new and exciting ways. We are committed to delivering the best highlights and storytelling moments from our league, and with Powder, we can ensure that our fans won’t miss a single thrilling moment." Our AI technology transforms gaming streams into engaging, social media-ready clips, enhancing creativity and saving time for gamers, content creators, and the esports ecosystem. Learn more about the partnership at the link:  https://lnkd.in/ebwdRu6K #ai #gamers #esports

Even when gaming companies have creative programs, why aren't many getting it right? Justin Sacks of Nexus sheds light and nuance on a common oversight: choosing influencers who are popular rather than who’s right for your game. Tune into the full episode of the Powder Influence podcast to hear about how to architect and nurture a creator program that has the potential drive real player engagement in the long-term. Available on Spotify, Apple Podcasts, Deezer, and YouTube. Link below in comments. #ContentCreation #GamingIndustry #InfluencerMarketing #CreatorEconomy #InfluencePodcast #CreatorProgram

Creator programs are not “just” about marketing. Good ones can have deep, unexpected impacts on player behavior. In our latest Powder Influence podcast episode, Justin Sacks, CEO of Nexus, discusses the effects of a well-developed creator program on player growth metrics, from converting players to paying customers, transforming player engagement, and increasing player retention. Hear more about the real benefits of creator programs and how to avoid common pitfalls in the full episode of the podcast on Spotify, Apple, Deezer, or YouTube. Link in the comments. #ContentCreation #GamingIndustry #InfluencerMarketing #PodcastEpisode #JustinSacks #CreatorEconomy #ProfessionalGrowth #NexusGG

Ever wonder why some content creators soar while others struggle to find their footing? Justin Sacks, CEO of Nexus, gives the real-talk answer about the harsh realities and what it takes to become a successful content creator in the gaming world. From the power of niche-ing down to organic collaborations and just plain luck, Justin talks about what he’s noticed all successful content creators do well. Listen to the full episode to unpack the mechanics of gaming influencer marketing and get actionable tips for both creators and marketers. Available on Spotify, Apple Podcasts, and YouTube. Link to the full episode in the comments. #ContentCreation #GamingIndustry #InfluencerMarketing #PodcastEpisode #CreatorProgram #CreatorEconomy #InfluencePodcast Elyssa Goldberg Pavlo Biedariev

🎙️ New Podcast Episode: What Every Marketer Should Know About Gaming Creator Programs What does it really take to build and scale successful creator programs in the gaming industry? This episode of the Powder Influence podcast features Justin Sacks, co-founder and CEO of Nexus, who brings his extensive experience from competitive gaming to pioneering creator programs-as-a-service. In our discussion, we talk about: 🔹 The evolution of creator programs and their proliferation in the gaming industry. 🔹 Challenges faced by game publishers in adopting and integrating creator programs effectively. 🔹 What good and bad implementations of creator programs look like. 🔹 The role of agents and management groups in shaping successful creator strategies. 🔹 The impact of creator programs on player behavior and game monetization. 🔹 Strategies for building long-term, mutually beneficial relationships between creators and game publishers. 🔹 And more… 🎧 Tune in to the full episode for practical advice and broader discussions on market trends on Apple, Spotify, or Deezer. Or check out the full video episode at the YouTube link in the comments. Hosted by Elyssa Goldberg and produced by Pavlo Biedariev. #CreatorEconomy #GamingIndustry #ContentCreators #CreatorProgram #MarketingStrategy #InfluencerMarketing

“There's a simple question that can help you save the campaign or at least measure the risk,” says Olga Wese. Developing rigorous processes when you’re vetting talent can help prevent misunderstandings and ensure campaign success in your next creator marketing activation. 🎥 Watch the full Powder Influence podcast episode with the founder of Joined Media Group to learn more about how asking a few sharp, simple questions can help your team mitigate risks and protect your investments in influencer campaigns. 🔗Link in the comments

Celebrities aren’t necessarily influencers. And it’s crucial to make sure you’re choosing the right faces for your campaigns. In our latest Powder Influence podcast episode, Olga Wese, founder of Joined Media Group, explains why not all celebrities can effectively engage as influencers and how to make sure that the creators you partner with foster real audience engagement beyond fan fame. Check out the full episode to hear more about refining your influencer strategy, including why selecting the right celebrity or creator can make or break your campaign. 🔗Link in the comments #CreatorEconomy #CelebrityMarketing #InfluencerMarketing #ContentCreators #MarketingStrategy #GamingIndustry

Are your influencer campaigns genuinely connecting with audiences or just ticking boxes? According to Olga Wese of Joined Media Group, it’s time to rethink putting your product front and center. Drawing on key learnings from a successful Jake Paul campaign, she emphasizes the importance of truly connecting with audiences that can smell inauthenticity by integrating the personal into advertisements. Tune into the full episode of the Powder Influence podcast for in-depth strategies that can improve how your influencer campaigns land. 🔗Link to the full episode in the comments. #CreatorEconomy #InfluencerMarketing #ContentCreation #CelebrityCampaigns #InfluencerCampaigns #InfluencePodcast #GamingIndustry