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💬 Ever wondered what makes a good SMS delivery rate? A good SMS delivery rate falls between 95% and 98%. This ensures that the vast majority of your audience receives your message. Here's what you need to know: 🤔 Why not 100%? Technical factors make 100% nearly impossible. 😥 Below 95%? Could indicate issues like network problems or invalid numbers. 👉 𝗔𝗶𝗺𝗶𝗻𝗴 𝗳𝗼𝗿 99%? With the right approach, it's possible! If you're struggling with SMS deliverability, it's time to reassess your strategy. Luckily, we share some tips on how to improve your delivery rate here: https://lnkd.in/eADY2Pxf

Think Apple Intelligence is the coolest thing about iOS 18? Think again! ❌ At Prelude, we’re excited about something even bigger: RCS is now available on iPhones! With iOS 18, Apple users will join over a billion others already enjoying RCS features like read receipts, typing indicators, high-quality media sharing, and interactive buttons—all within the native messaging app. And here’s why it matters for businesses: RCS enables more dynamic, engaging, and cost-effective user verification and messaging experiences. Prelude is ready to support you on this new channel—let’s take your user verification game to the next level! #iOS18 #RCS #UserVerification

Should your user verification strategy prioritize cost or conversion? Why not both? 🤔 With Prelude, you decide! 💡 Our Strategic Trade-offs feature lets you fine-tune your routing engine by country, with three customizable options: 💰 Cost – Optimize for lower expenses, even if conversion drops. ⚖️ Balanced – Strike the perfect balance between cost and conversion. 🎯 Conversion – Maximize conversion rates, even at a higher cost. Whether you’re driving a marketing campaign or managing budgets, Prelude puts you in control of your user authentication strategy. Choose what works best for you! Learn more at: https://lnkd.in/eR4bJTSW

🔒 10 online accounts are compromised every second. You read that right: every single second. In 2023 alone, millions of personal records were leaked daily—maybe even your users’ favorite “supersecure” password. (Looking at you, “123456” gang!) So, how can businesses safeguard accounts beyond just a login and password? Spoiler alert: SMS verification is leading the charge. Simple, effective, and a game-changer in the fight against cyber villains, SMS verification adds an extra layer of security that makes hacking way less fun. But how does it actually work? 🤔 If you’re serious about protecting your users, we created just the right guide for you. Dive into the world of SMS verification here: https://lnkd.in/eX7HPz8V #CyberSecurity #SMSVerification #DataProtection #TechTalk

Stop tracking the wrong KPIs 🚫 When evaluating your user authentication strategy, which KPIs should you prioritize? Many SMS OTP service providers emphasize delivery rate and time. At Prelude, we prioritize conversion rate and time. Focusing on delivery rate captures only the initial step of the authentication process—whether the verification code was sent or not. However, this overlooks the crucial next step: user conversion. Conversion rate offers a more comprehensive view. It tracks how many customers successfully use the verification code, providing insights into those who don’t convert and why. By enabling our users to monitor these strategic KPIs, we’ve helped them achieve an average global conversion rate of 95%. Some users have even seen a threefold increase in conversion rates compared to their previous providers! So, which KPI will you focus on next? #SMSVerification #CyberSecurity #OTP

How did Cubzh level up their user onboarding process in just one day? 🎮 Cubzh is setting a new standard by merging the imaginative building of Minecraft with the social energy of Roblox. But with great innovation comes unique challenges—like maintaining a high-quality, genuine user base. As Cubzh grew, so did the issues of malicious accounts, bots, and safeguarding younger players. That’s where Prelude came in. With a seamless user verification process, Cubzh can now focus on what they do best: empowering creators and gamers in a environment focused on quality and not quantity. Curious about how they’re building a community-driven, cheat-free gaming ecosystem? 🤔 Learn more from our discussion with Cubzh’s CEO Adrian Duermael: https://lnkd.in/ezmRjB5t #UserVerification #DigitalSecurity

How do you win the war against IRSF fraud? 💪 That's the big question that Matias Berny, our CEO and co-founder, will answer during the next GSMA Services Showcase Live. Join us at this online event to learn from 5 experts how innovative tools can help you detect, prevent, and mitigate fraud, ensuring a better customer experience. 📅 Wednesday 18 September 🕒 14:00 - 15:00 BST Register here 👉 https://lnkd.in/ePWQjNst Thank you to Ben Peterhans, Izzy Watson, Jordi Castellvi, Cristina Saretti and the GSMA team for inviting us!

HOTP vs. TOTP: what are the differences (and which is better)? 🤔 In today’s digital age, security is non-negotiable, and static passwords just don't cut it anymore. Enter OTPs – dynamic, single-use passwords that keep your data safe and your users happy. But with multiple OTP methods out there, how do you choose the right one? Learn more at: https://lnkd.in/eSspwufn #CyberSecurity #OTP #MFA

Your company may be losing thousands of dollars without you knowing it ⬇️ You care about user privacy and security, so you've implemented SMS as a two-factor authentication channel. Well done! 👏 However, SMS Pumping (or SMS Toll Fraud) is a new threat quietly draining your resources. SMS Pumping is a fraud scheme where scammers exploit SMS delivery systems to create false traffic and inflate charges. This fraud impacts businesses in several ways: 💸 Paying for every OTP, leading to fraudulent bills in thousands or millions. 📉 Inflated user bases with fake users that never convert, reducing conversion rates and increasing costs. 🤯 Fake traffic surges can cause system crashes or downtime, affecting real user experiences. 🚫 Blocking entire regions or countries to stop fraudsters impacts real users, slowing down your growth. But don't worry! SMS Pumping isn't inevitable and can be managed with the right tools. In a future post, we'll explore how to detect and prevent this fraud in your company. ✊ #UserVerification #DigitalSecurity #FraudPrevention