TechTarget

Today we are announcing the availability of Priority Engine Demand, a new module in TechTarget's industry-leading Priority Engine intent platform that helps B2B enterprise technology organizations transform how they generate lead & buying group identification and engagement ✅ Differentiated from solutions that guess who may be on the buying team at target accounts, we are delivering proprietary insights into the behavior of known active buying team members with pinpoint services to directly engage them. Learn more about how Priority Engine Demand can jump-start and accelerate a buying-group-centric approach for go-to-market teams to drive more account opportunities and close deals faster: https://bit.ly/3Yk1REc

Join us as Anita Covelli sits down to uncover channel program strategies with Joe Gabriel, Sr. Director of Global Partner Marketing at Qlik 💥 Joe will share in-depth, actionable advice on how to effectively stand up a partner program strategy, including: ✅ Tiering partner groups to drive focus and scale your program ✅ Creating sustainable growth opportunities for channel partners ✅ Ensuring return-on-investment from MDF funding opportunities Register & save your spot: https://lnkd.in/eict9igG

It's time to level up your sales game and harness the power of intent💥 Priority Engine™ boosts sales and marketing success by providing direct access to real active buyers at in-market accounts ✔️ Find out how Priority Engine supports your goals: https://bit.ly/3YBtOFx #B2B #Intent #Tech

Join us November 13th as we sit down to chat about channel program strategies with Joe Gabriel, Sr. Director of Global Partner Marketing at Qlik 💥 Joe will share in-depth, actionable advice on how to effectively stand up a partner program strategy, including: ✅ Tiering partner groups to drive focus and scale your program ✅ Creating sustainable growth opportunities for channel partners ✅ Ensuring return-on-investment from MDF funding opportunities Register & save your spot: https://lnkd.in/eGe4EpsF

Big congrats to TeamViewer - TechTarget's 2024 APAC #ArcherAward winner for Best Demand Generation Program 🏆 To learn more about TechTarget customer success, visit: https://bit.ly/3NsFMNs. #customersuccess #b2bmarketing #intentdata

Thanks for joining us for day 2 of TechTarget's #Reach virtual event 🏆 Today's sessions were packed with valuable insights on how to leverage content to drive deeper engagement with the right buying teams: Liam Jack from TechTarget shared the latest research on #EMEA buyer’s purchase motivations, team dynamics, media consumption habits, vendor evaluation criteria, and more 💥 Sean MacKinnon from TechTarget sat down with Zoe Latchford from Akamai Technologies to discuss how her team leverages intent data to drive net new client acquisition, deeply engage audiences with a comprehensive webinar strategy and align Akamai’s marketing and sales teams to ensure seamless execution 🏁 TechTarget's Dara Such and Andrew Briney uncovered real-life examples of how companies of all sizes are making this transition via people, process and technology and shared how TechTarget’s product roadmap can help you take the next step ✅ Pam Didner, B2B marketing consultant, author and podcaster, dove into the transformative ways #AI can enhance your #GTM strategy 💻 TechTarget’s Olivia Dassler sat down with Marketing Advisor and Fractional CMO Maura Ginty for an in-depth conversation about the trends and common obstacles Maura is observing and helping revenue teams overcome ✔️ Kate Jacobsen and Emily Falconer from TechTarget demonstrated how to build a well- balanced asset library that blends rich and static media throughout the buyer’s journey🗺️ Pooja Sarin Golechha from Pegasystems joined TechTarget’s Anita Covelli to explore why #ABM is a perfect fit for Partner Marketers looking to build pipeline, sharing her specific hands-on experience using ABM to drive better Partner Marketing outcomes👏 Heather Turner, Ben Bradley, Shannon Plummer, and Jalyn Durkin from TechTarget shared a proven blueprint for effective lead follow-up, how to engage buyers by incorporating nurture programs, optimizing SDR motions, and empowering tailored sales outreach with intent data 📈 Kezia Chia of TechTarget and Sahaj Khunteta from Intel Corporation uncovered best practices for integrating data sources and platforms, how the region can benefit from strong local data and how layering data sources can make for heightened marketing strategies 🤝 Watch all the sessions here: https://lnkd.in/eUsfFZs9

A huge thank you to all the incredible speakers, collaborators, and professionals who joined us for TechTarget's #Reach virtual event this week 🎉 What an incredible past few days! If you happened to miss any of the sessions, you can watch them on-demand here: https://bit.ly/3WKpRzF #B2B #Intent #Content #Demand

Wow! Day 1 of TechTarget's #Reach virtual event is a wrap - 11 incredible sessions in a jam-packed day full of many valuable takeaways: Alexandre BORDIER from NetApp joined david castaneira and Géraldine Debauve from TechTarget to share best practices and perspectives on the use of #GenAI for marketing and personalizing #ABM campaigns and more ✅ James Calvert, Juozas Statnickas and Lucie Bastard from TechTarget uncovered proven strategies, practical tips, and real-life examples of how their most successful EMEA clients are utilizing real purchase intent 💥 TechTarget’s Jon Mycroft sat down with Matt Harris from BrightTALK Studios to explore how rich media content can supercharge your content marketing strategy by helping you build stronger, more authentic connections with your audience 👥 Forrester Principal Analyst Seth Marrs and TechTarget’s Garrett Mann, shared essential knowledge on how to bridge the gap between the application of buying groups and unified data for marketing, sales and customer success teams 🏆 Kerry Cunningham from 6sense and John Steinert from TechTarget explored how to get the most out of your buyers' signals to better understand buying groups and engage with them early in their journey to effectively influence decisions 📈 TechTarget's Rebecca Kitchens and John Steinert discussed what’s happening in tech markets and vendor GTMs and what will attract buyers in an AI-infused future -- where things are, where they see things going, and what they believe should be recognized and addressed by every company looking to grow business with its ICPs 💡 Robert Rose from The Content Advisory (TCA) and Content Marketing Institute joined Fiona O'Connor O’Connor from TechTarget to talk about the impact of "classic content" - why it’s different from evergreen content and why it should be a part of your content strategy.🎬 TechTarget’s John Steinert and leading revenue operations practitioner Josh Hill looked into four of the major pitfalls they’ve seen derail many ABM efforts💥 Ginger Swann from Upland InterFAX and TechTarget’s Ellie Mancini and Byrony Seifert shared details about their collaboration and partnership in creating an integrated approach to intent marketing 🤝 Jeremy Schwartz from Palo Alto Networks sat down with TechTarget's John Steinert as they discussed how Jeremy is helping to drive #GTM innovation from the inside, the business benefits of the #BuyingGroups concept and how bring it to life in a global leading-edge corporation 🌎 It's not too late to watch today's sessions, watch them all here on-demand: https://lnkd.in/gXytgAaV Don't forget to tune in for Day 2 tomorrow!! #B2B #Intent #Marketing

Today we kick off day #1 of "Reach: Intersections of Intent, Demand & GTM" and we can't wait for you to join us ✅ Brought to you by TechTarget, #Reach is a multi-day flagship virtual event featuring a powerhouse speaker lineup of experts and practitioners in B2B marketing, sales, RevOps and related functions 💥 Save your spot & join us here: <https://bit.ly/3WKpRzF>

Big congrats to TeamViewer, TechTarget's 2024 APAC #ArcherAward winner for Best Demand Generation Program 🏆 To learn more about TechTarget customer success, visit: https://bit.ly/3NsFMNs. #customersuccess #b2bmarketing #intentdata