The Content Advisory (TCA)

Soooooo.... What does the Hive Mind here think about the new "catch up" tab here on the platform.... Not sure I like it.... But not sure I don't like it either.... It feels like the "notifications" tab is now just mentions... I wonder if this is a step toward a more "for you" type of tab.... Thoughts?

Welcome back to the week! Just a quick reminder that our May Webinar is this coming Thursday and it's all about the AI Use Case... At this point you probably have more "use cases" than you know what to do with..... But what do we do with all those use cases? How do we prioritize them? And where are WE seeing our clients have the largest areas of AI usage in the the content creation process... Join us won't you - or at least register to get notified of the on demand version if you can't make Thursday work out for ya. We'll be chatting about how to categorize your use cases so that you can make the BEST business case for Generative AI in your content workflow. Check it out.... https://lnkd.in/gjuv9j5C

Hello everybody - it's time for our monthly May webinar - and a great way to kick off your long Memorial Day weekend... Yes - it's only been about 8 minutes since we talked about AI... So - yeah - let's get practical about AI... One of the things we've noticed with our clients and the projects we've been doing to help them get ready for AI integration is that the use cases that the TEAM thinks are most valuable are NOT the use cases that management thinks are useful... Why? Because TEAMS are creatively working on net new things that can be done with the technology - and management thinks they're working on ways to simply be more efficient with what they're already doing... We've spent the last 8 months assembling use cases and categorizing them into some interesting things... So - we'll talk about how you can get ready - but more importantly - what we're seeing from a use case perspective and how you can get ready for making sure YOUR use cases are aligned with what management expects. Come and hang out... It's next Thursday.... As Arnold might say Come On!! Do it NOW! As always our registration link is in the first comment....

So, what was the best piece of personalized content you received in the last week? If you’re like three of the ten people I chatted with as part of what I like to call a “walking the dog” survey I did last week while attending a marketing conference, you don’t remember. I asked the question because I struggled to remember too. And when I went back and looked, I found that what I *did* remember, were the bigger personalization #Fails. They ranged from the dumb “Hello [firstname]”, technology blunder – to an even more ridiculous bank email. It not only invited me to apply for their credit card that I already had, but identified me as a “hard-working employee - probably trying to save for that vacation to California”. For those of you who don’t know – I LIVE in Los Angeles. <sigh>          So as I said, when I asked this question at the marketing conference, seven of the ten DID have better memories than me (that's not unusual LOL) and remembered the best they saw. But, in almost every case, the content itself wasn’t some “mad-lib-style” fill in the blank personalization. It was relevant. It was just exceptional content. It was simply.... personal, not necessarily what we think of as "personalized". I'm reminded of this because I’m excited that in a couple of weeks (the week of June 4th) – I’ll be joining my friend Gurdeep Dhillon and the crew at Contentstack at their ContentCon where they’re going to talking about practical personalization in the modern world – and how to *actually* make content more personal. If you’re in the Austin area, or just want to join the gathering – here’s a link to the event. #PersonalizationIsBroken

One of my favorite people Jenny Magic - has a new survey out that I'd love for you to weigh in on.... It's about change fatigue and management - and your input would be hugely valuable to her I know. Check it out.... https://lnkd.in/g2MBi-sb

AI in Content Ops: Can It Really Help You Work Smarter? You can’t avoid integrating AI into your content operations at some point. But how do you know where it makes the most sense? What processes do you need to change? How do you get everyone on board? ⚡️ Join CMI’s Amanda Subler and JK Kalinowski Tuesday, April 30 at 1PM ET, for an all new livestream, Live With CMI, as we get advice from Cathy McKnight, PMP, Chief Problem Solver & Lead Analyst, The Content Advisory, on how to re-engineer your content operations around AI. 📢 We hope you’ll join us. How are you approaching the integration of AI into your content operations? What are some of your most pressing concerns? Let us know and we’ll share on the livestream.

Hello everybody! So, my friends at Sanity shared with me a really cool event they are hosting on May 8th. If you’re a content creator, or a marketer in charge of content it’s going to be an awesome event. And, they’re featuring Matthew Luhn – as their keynote speaker. If you don’t know, Matthew is a writer and a story consultant and worked at Pixar, on The Simpson’s TV show, and others. He is someone I’ve seen speak before and is just an awesome speaker on the art of storytelling.    The event itself is also cool – because they’re focusing on content creators (big or small). So – it’ll be particularly relevant for all you who work in CMS systems, pull together sources, insights, stats and all the thing that make your content marketing machine run.    And it’s a virtual event – so you don’t even need to travel. I'll put the registration link in the first comment. So do yourself a favor – go check out Matthew (he’s awesome) and check out the Sanity folks.