VideoRunRun

Awesome study from #Ekimetrics on the impact of Video Ad Creative Quality. After analyzing 1,600+ video ad campaigns across 4 brands over 3+ years, here are the top 5 key takeaways 👇 🚀 Creative elements drive over 60% of the variation in campaign ROI performance. 🎯 Optimizing creative execution can more than double video campaign ROI. 🥇 20 top attributes explain over 80% of creative-driven performance variation. 💡 3 underused areas for optimization: - Clear call-to-action - Product shown in context of use - Effective use of sound 📈 Measuring creative with data brings two long-term advantages: - Bridges the gap between creative teams and ROI-focused planners - Provides quantitative backing for creative decisions By establishing a scalable approach to creative quality scoring, marketers can consistently measure and optimize creative elements, treating them as key performance drivers. At #VideoRunRun, we have the tools and resources to help you measure creative impact. Talk to our experts! Link to study: https://lnkd.in/eAmHtvgR #VideoAds #CreativeOptimization #CreativeIntelligence

Maximizing video ad performance is not just about media spend—it's about how well you can understand your audiences. And that's not a ninja trick 🐱👤. When Les Furets launched its 2024 health insurance campaign targeting a broad age group (25-65+), the results weren’t just based on great media planning. 🐱🏍 The real impact came from creative optimization that transformed dark signals into actionable data. ✍ By better understanding 55+ age groups, creative refinements boosted click-through rate by 72% and improved direct and indirect form completion. Like Les Furets, all size brands can now optimize their creative strategies before and even in-flight campaigns, leading to higher engagement, reduced ad wastage, and greater ROI. Les Furets' case proves that when you continuously refine and tailor your creative assets, you not only enhance short-term performance but create a long-term competitive advantage. #creativeeffectiveness #creativeanalytics #videoads https://lnkd.in/e2VTsrpX

How much do you cultivate the art of flexibility in your marketing organization? How do you integrate and leverage AI and automation? I'm not saying to go all for it, but at least wisely test and then integrate into your decision process. Tech opens up new ways to improve, like video ad Creative Optimization to make your campaigns more innovative and effective. Integrating AI and automation isn't just about efficiency—it's about enhancing creativity. Don’t just react to changes—anticipate them with cutting-edge tools 🤖 #DataDrivenInsights #AI #CreativeOptimization https://lnkd.in/dqG8a8y6

YouTube hits 10% of All Streaming Time: Are You Missing Out? YouTube just crossed a major milestone - 10% of all streaming watch time. In today's crowded market, that's huge. Marketers, this is your wake-up call. Can you really afford to ignore this massive, engaged audience? Here's the kicker: treating YouTube ads like regular TV commercials is a mistake. You're leaving money on the table. Want to get it right? Talk to our experts. We'll show you how to use YouTube's full potential - combining the best of TV and digital advertising. Don't get left behind. Tap into YouTube's power now 🤛

Have you ever considered using predictive CREATIVE PRE-TESTING for your video ad campaigns? Imagine being able to answer all your BOSS'S QUESTIONS with SOLID DATA after just a week of experimentation with your ads and a modest media budget of €2,000 to €5,000. That's the power of pre-testing! 🤛 This innovative approach harnesses AI and machine learning to FORECAST AD PERFORMANCE based on creative elements, helping you save money while enhancing effectiveness. This isn't guesswork or intuition – it provides actionable, DATA-DRIVEN INSIGHTS for optimization. In practical terms, you receive concrete feedback on potential view-through rates (VTR), click-through rates (CTR), optimal ad length, and even the most impactful scenes. The tool identifies key creative elements that can make or break your ad's success, from visual impact to message placement. Discover 3 easy steps to data-proof your next video ad campaign. #DigitalAdvertising #AI #CreativePreTesting #AdTech https://lnkd.in/d5nZSPtM

🍬 Launching new video ad campaign is like Forrest Gump's box of chocolates: "You never know what you're gonna get." Creative teams develop concepts. Media teams face the challenge of launching across multiple countries, platforms, and formats—often blindly 😎. Today, technology elevates a brand’s Creative Power with DATA, AI, and HUMAN expertise. What is Creative Optimization as of today? Discover the benefits, challenges, techniques, and tools for optimizing your creative concepts. Let's explore with this paper 👇 #VideoAdvertising #CreativeOptimization #DataDrivenCreative https://lnkd.in/gtkZwqeU

💎 5 charts to inform your video marketing strategy 1. Focus on social video and CTV. 2. Allocate your budget correctly: Ad spend is moving from linear and non-video digital ads to CTV. 3. Time spent watching social video is plateauing, but the kind of content is changing towards long form videos. 4. Be thoughtful about AI use: AI-generated video is not yet reliable. 5. Gen Z is not just on TikTok: both YouTube and Instagram are ahead of TikTok’s penetration. #videoads #videostrategy #socialvideo #ctv https://lnkd.in/eHyMkn4B

🤓 From Short Clips to Long-Form Content > a shift towards longer-style videos Short videos (1-10s) made TikTok a sensation, but Emplifi's report shows long videos (> 13-26+ seconds) now leading on Instagram and TikTok. Good to know for brands for aligning digital ads with this trend for deeper engagement. YouTube-style longer videos makes it a strategic platform to pre-test various video ad formats. #videoads #videocreative #digitalvideo https://lnkd.in/d_DSWvYd

🏆 Awards winning ads are not a measurement of success anymore: the definition of "effective" advertising is evolving. #AdTech is and fuels the Creative Revolution. This goes beyond production. Tools like System1 spark innovative ideas, while VideoRunRun optimize existing creatives throughout campaigns. The future of advertising is here: Data-Driven and Smarter. Dare to test data-driven approaches to maximize campaign success alongside creative excellence to unlock new levels of success 🤜⚡ #datadrivencreative #creativeoptimization #creativeffectiveness https://lnkd.in/eN_kx2Wd

How Nestlé’s digital marketing strategy is going full speed ahead to reach 25% of all sales online by 2025. Here are 2 awesome insights +++ from Aude Gandon, Nestlé’s global CMO: 1️⃣ “Creativity comes first. Tech is like plumbing." 2️⃣ "All the new Gen AI tools are going to give us incredible opportunities to be even more creative and should also help us to reduce travel for content production. Which is good news for the planet." 🌍💡 Absolutely agree! This is exactly what VideoRunRun is all about. Excited to align with Nestlé’s roadmap someday! 💯 #DigitalStrategy #CreativityFirst #TechAndCreativity https://lnkd.in/ekwm7Wbm