Understand Agency

The corporate identity serves as the visual foundation for representing the company online. In the case with NDBC, the letter «N» in the company’s logo originates from a square - a simple and clean shape, and the missing pixel in the top left corner indicates NDBC’s affiliation with the IT sphere. The color palette expresses the interplay of tradition and innovation: dark blue conveys loyalty to the corporate spirit, while acid yellow represents modernity and innovation. In this color combination, we created several three-dimensional patterns, some of which were used in the website design.

NDBC - the FinTech company for which we have transformed the corporate identity and created an intuitively understandable website, providing comprehensive information about the company and its modern character. In this case, the development of the corporate identity pursued two goals: to express the continuity of NDBC with respect to the parent brand and to mark the next chapter in the company’s history, defining its individual character. It was important to maintain the company’s recognizability, which had previously existed for 20 years under a different brand, and to enhance its presentation with additional meanings.

Certain visual elements on a website can represent specific brand characteristics. The crucial aspect is to identify the key messages your website aims to communicate. Want to convey your main brand characteristics effectively? Send us a request via our website. Link in bio.

Certain visual elements on a website can represent specific brand characteristics. The crucial aspect is to identify the key messages your website aims to communicate. Want to convey your main brand characteristics effectively? Send us a request via our website. 

The step-by-step transformation of another 3D animation we created for Polymorphic Capital. Need 3D animation or other digital services for your business? Click the link in our bio to submit your request and work with us.

The variations of a Home Page we made for the Polymorphic website. Do you think we chose the right one?

We infused meaning into 3D animation, making it the focal point of the new website for our client, Polymorphic Capital, an investor in pioneers shaping the decentralized internet. Inspired by the company's name, which embodies adaptability, we created a dynamic visual representation. The logo's circle and square were animated to alternate, symbolizing polymorphism.

Recently, Understand redesigned website for a large international venture capital firm called Polymorphic. The client was not satisfied with their old website as it lacked emotions and important information for the clients. We completely reworked the structure, conducted an analysis, updated the 3D animations on the site, and created a new design. Today, se want to share with you how Polymorphic’s website prototype has evolved into its final form. To be continued…

Converting the website prototype into its final version of a Shaffra’s website created by Understand. Stay tuned as we share insights on transforming digital platforms for the future of business.

Before starting any project at Understand, our team conducts extensive analytics research to enhance the design process and optimize outcomes. In this video, you can see how much we analyzed during the project preparation for Shaffra.