FCB GNOMI

Yesterday, Interpublic Group (IPG) reached a definitive agreement to be acquired by Omnicom, in a deal that will create the world’s largest marketing and communications company.    The combined company will be made up of an incredibly comprehensive portfolio of brands, featuring the industry’s deepest bench of marketing talent, innovative services and products and unmatched capabilities – all underpinned by the most advanced sales and marketing platform.    At FCB, we have always believed that agencies cannot stand still, and that the future belongs to those who embrace transformation. This is embedded in our 151-year legacy, which is filled with constant reinvention in a consumer landscape that is continuously evolving.    Yesterday’s announcement follows this same sentiment exactly, and we look forward to the potential of what this mega-deal could bring to our clients as we continue in our mission to prove that creativity is the single most powerful economic multiplier in the world.   Read the full announcement: https://lnkd.in/eRjhpbWc

FCB has been named "Network Agency of the Year" at The Drum Awards for 2024! The accolade follows a stellar performance across the week-long Drum Awards Festival from FCB teams in Canada, Chicago, India, London, and New York, who collaborated to win 36 Awards including the coveted Editor’s Choice Award, the Chair’s Awards in Digital Experience and Content, as well as three Grands Prix, 17 Gold, four Silver, and nine Bronze. Read all about it: https://lnkd.in/ewBhhdit Cc: The Drum, FCB Canada, FCB Chicago, FCB Group India, FCB London, FCB New York #TheDrumAwards

The winners of the 2024 LIA - London International Awards have been announced and we’re delighted to share FCB has collected a grand total of 42 medals, including one Grand LIA, 20 Gold, 10 Silver, and 11 Bronze. Huge congratulations to FCB Canada, FCB Chicago, and FCB New York, who are taking home this astounding haul! Check out the winners below and all about it here: https://lnkd.in/eypZ4tPq

Ad Age's Ewan Larkin is exploring the various ways agencies are experimenting with AI, using it for everything from photorealistic avatars to writing assistants. For the second piece in the series, Global CCO, Andrés Ordóñez, shared a little more about how FCB is experimenting with Perplexity... “At FCB, we’ve been playing with multiple tools but most recently, a small group of us have been experimenting with Perplexity to streamline how we gather real-time insights. The tool quickly pulls and summarizes data, providing fast, relevant answers backed by a wide range of sources — great for strategy and creative sessions. Like many other tools, what’s great is that it frees up more of our time to focus on what we love most: creativity. By cutting down on research time, it allows us to dive deeper into the work and helps us bulletproof the ideas we sell to our clients.” All-things agency AI this way: https://lnkd.in/etNcVWp3

🎉 If you’re going to win one show, you might as well make it The One Show. We’re thrilled to share FCB has taken home the two highest honors at The One Show 2024! FCB has been crowned “Network of the Year” – for the first time in our storied 150-year history – after taking home a grand total of 72 Pencils, and FCB New York was crowned “Agency of the Year.” Read all about it: https://lnkd.in/e7rQKhNU #OneShow #TheOneClubforCreativity The One Club for Creativity