MINDHAUS, Tourism Marketing Strategy

Happy #Halloween from @MINDHAUS team! 🎃 The Halloween season has evolved into a significant revenue source #travelandtourism with the demand for haunted attractions and special events contributing to increased spending. October is no longer just a single night but an entire season from late September. In this haunted context, let's delve into a special niche tourism product; #darktourism. Dark tourism invites travellers to explore destinations rich in history, mystery, and, at times, tragedy. From haunted castles to eerie cemeteries and abandoned towns, these sites offer an opportunity to connect with the past profoundly, perfectly aligned with the Halloween season. 🕷️ For those intrigued by the unknown or looking to reflect on history’s darker chapters, several sites are growing increasingly popular. They cater to travellers who crave adventure intertwined with understanding, providing experiences that linger long after the journey ends. Cities in the US like Savannah and New Orleans, along with European destinations such as Edinburgh and Prague, are reaping notable economic benefits. Minneapolis has seen a staggering 573% increase in hotel bookings for Halloween, followed by Atlanta with 496%! Here are some of the most visited dark tourism destinations around the world: 💀 Haunted Locations: The Stanley Hotel and the Tower of London. 💀 Concentration and Death Camps: Auschwitz-Birkenau, Poland and the Majdanek former Concentration Camp / Death Camp Memorial, near Lublin, Poland. 💀 Nuclear Sites: Chernobyl and Pripyat, Ukraine and Hiroshima and Nagasaki, Japan. 💀 Shipwrecks: The Titanic Wreck, North Atlantic. This growing #trend presents opportunities for strategic planning that attract travellers willing to pay more for unique and spooky experiences. 👻 Let’s plan your future haunted experience together! #MINDHAUS #DarkTourism #Halloween #ExploreHistory

🎉 Exciting News 🎉 We’re thrilled to welcome Konstantinos Triantafillis back as the new General Manager of MINDHAUS, Tourism Marketing Strategy! With over 20 years of experience in Communication and Marketing, and a decade specializing in Tourism Marketing, Konstantinos has an impressive track record. His deep expertise in destination marketing, branding, and sustainability will further strengthen our efforts to drive growth for MINDHAUS, our partners and clients. Let’s keep innovating and thriving together! 🚀 #MINDHAUS #VandOGroup #UWEONE

Wondering where and how Europeans are planning their next #holidays? What are their main priorities and concerns when picking their next #destination? Join the European Travel Commission and MINDHAUS, Tourism Marketing Strategy 📅 Wednesday, 30 October, as we examine intra-European travel trends for the next months with Lyublena Dimova and Eran Ketter, PhD! Sign up here 👉 https://lnkd.in/dVMkVUz2 #mindhaus #EUTourism #webinar #trendspotting #insights

There is less than one week until the launch of SEC Newgate’s Global #ESGMonitor 2024. Claim your spot by registering today! https://lnkd.in/dHRG9QSK #VandOGroup #MINDAUS #UWEONE #SECNewgate

🎉 Exciting News 🎉 We’re thrilled to welcome our talented interns who have officially joined us full-time! 🌟 A big welcome to Despina Sirokou who recently joined MINDHAUS, Tourism Marketing Strategy and Mariletta Christali who is celebrating her 1 year anniversary. Both have truly impressed us with their dedication, creativity, and drive during their internship and we are excited to see them continue to grow and contribute even more to our team's success. 👀 Want to learn more about our Junior Marketing Executives? Mariletta Christali graduated in June 2024 from the Department of Business Administration and Organization of Athens University of Economics and Business. She has a deep passion for music, she plays the guitar, very well , we'd know, she has serenaded us before! Her hobbies include playing volleyball and drawing.🎶🏐🎨 When asked, how do you feel as a member of MINDHAUS? A: As I celebrate my first anniversary with the company, I feel happy and lucky to be part of such an exceptional team. Every day at MINDHAUS brings new milestones and opportunities for growth and I’m grateful to be learning and evolving alongside such a talented team. Despina Sirokou is a graduate of the Department of Tourism Studies at the University of Piraeus. She has a deep love for travel and her hobbies include hiking, photography, and cinema which reflect her adventurous and creative spirit. 🥾📸🎬 When asked, how do you feel as a member of MINDHAUS? Α: I’m excited to start my journey with MINDHAUS! The opportunity to grow and contribute is something I truly appreciate. I feel grateful to be part of such a supportive team and look forward to achieving great things together. 🧡Welcome to the next chapter of your journey with us ladies! 🚀 Let’s keep innovating and thriving together. #MINDHAUS

Happy #WorldTourismDay ✨🌍 The #visitoreconomy is a significant driver of economic growth and community development around the world. From the idyllic shores of the Bahamas to the captivating allure of Croatia, numerous destinations have reaped the rewards. This industry has not only provided a substantial boost to local economies but has also played a pivotal role in creating diverse employment opportunities 🤝 across various sectors, fostering cross-cultural exchanges, and nurturing global connections. However, amid its advantages, it is crucial to acknowledge and address the challenges that loom on the horizon. The growing popularity of sought-after attractions such as sun and sea experiences 🏖, coupled with the rising influence of content creators on platforms like TikTok and Instagram 📸, has contributed to the influx of visitors. While this surge offers exciting opportunities for exploration and discovery, it also raises valid concerns regarding #overcrowding and the strain on local resources. Overtourism incidents in iconic cities such as Venice and Barcelona have amplified these concerns, underscoring the pressing need for sustainable and proactive approaches to safeguard cultural heritage and maintain environmental equilibrium. ⛪Governments worldwide are implementing measures such as tourism taxes, entrance caps, and conservation efforts to confront the challenges of mass tourism and strike a careful balance ⚖ between visitor experience and destination resilience. As a proactive force in the tourism industry, we at MINDHAUS, Tourism Marketing Strategy Team recognize the dynamic nature of the industry and reflect on ways to collaborate with our partners to enhance visitor experiences while also contributing to the protection of destinations. We will keep working towards shaping a future of travel that not only bolsters local economies but also enriches communities, respects cultural heritage, and safeguards our planet for the betterment of future generations. #MINDHAUS #TourismImpact #SustainableTravel #ResponsibleTourism #FutureOfTravel #WTD2024

🌍 World Car-Free Day 🚲🌿 At #MINDHAUS, we believe that every small step counts when it comes to shaping a sustainable future. In celebration of World Car-Free Day, we're inviting our team, partners, and community to rethink their commute—leaving cars behind for greener, more eco-friendly alternatives. Here’s how we’re getting around: 🚶♀️ Walking 🚴♂️ Biking 🛴 Riding e-scooters 🚌 Taking public transport Sustainability isn’t just a value—it’s a daily practice we embrace and endorse as a core principal to our selves, our business and our partners.  That’s why this Friday, September 20, the MINDHAUS, Tourism Marketing Strategy team will go car-free, leading by example and showcasing how small actions today can drive big changes tomorrow. 🌿 Join us! Let’s move together toward a greener, more sustainable future.  Are you in? #WorldCarFreeDay #SustainabilityInAction

🎬🌴 Set-jetting is the buzzword in travel for 2024! Inspired by popular TV shows and movies, destinations like Thailand from 'The White Lotus', Romania from 'Wednesday', and Malta 'Gladiator 2' are seeing a surge in tourism. This trend reflects the growing influence of media on travel decisions, offering unique opportunities for destinations to market themselves creatively. 📺✈️ #SetJetting

🌍 Exciting new travel trends are emerging across Greece! 🇬🇷 "Travellers are increasingly looking for places with less crowds, cool weather and good value for money, as well as embracing authentic experiences, while at the same time it is clear that many popular Greek destinations are currently at a tipping point: sought-after Greek destinations face the challenges of international competition, insufficient demand management, as well as concerns about losing their identity." as shared by our General Manager Theofilos Kyratsoulis Regions like the North and East Aegean, Sporades, and Eastern Continental Greece are gaining momentum. This trend reflects a growing preference for active, immersive adventures in quieter, off-the-beaten-path destinations. 📊 These insights are highlighted in a report developed by MINDHAUS, Tourism Marketing Strategy in collaboration with Mabrian Technologies Official offering a comprehensive analysis of the rising popularity of these new Greek destinations. The data reveals how Greece is balancing competitive summer hotel rates while diversifying its tourism landscape. 🚀🇬🇷 Explore how #Greece is adapting to the evolving preferences of today's travelers and what this means for the future of tourism in the region, in this special feature from Kathimerini https://lnkd.in/di6bey_f

''It is impossible to be an invisible tourist, but we appreciate you're trying.'' Svalbard Tourism Board In 2024, the global tourism industry experienced a resurgence, surpassing pre-pandemic levels. However, this surge has brought about significant challenges, such as #overcrowding and strained infrastructure in popular destinations. Instances of hospitality workers living in tents and anti-tourism protests aimed at shaming visitors have emerged in response, highlighting the critical need for mindful planning. Amidst this backdrop, various destinations have implemented measures to address the influx of visitors and promote #responsibletravel. Visit Svalbard in the #Arctic, is labeled as a Sustainable Destination by Innovation Norway. This initiative extends beyond the domain of the destination company, encompassing collaboration with local businesses and the broader local community. Visit Svalbard operates a joint booking portal, offering a diverse range of organized activities led by qualified Svalbard guides that protect wilderness during the tours. Moreover, the Longyearbyen Community Guidelines articulate clear expectations for visitor behaviour, with a particular emphasis on environmental conservation, including the responsible treatment of wildlife and the preservation of natural terrain. In #Kyoto, a city steeped in ancient tradition, the City Council responded to the surge in tourism by issuing detailed and polite guidelines accompanied by engaging graphics. These guidelines are enforced through penalties for violations, highlighting the city's dedication to preserving its cultural heritage and ensuring a harmonious coexistence between residents and visitors. The city's official website features etiquette guides: "How to Use this Toilet" and "Insider Guide to Kyoto Part II: AKiMaHen (Don'ts) of Kyoto." Violations of these guidelines can result in hefty penalties, such as a fine of 1,000 yen ($8) for smoking outdoors in non-designated areas. Bicycling while intoxicated carries an even more substantial penalty of up to one million yen ($8,000) or five years of imprisonment. Among others, the Visit Lofoten archipelago in Norway takes various steps to address environmental concerns arising from tourism, such as distributing biodegradable, sealable human waste bags to tourists, thereby mitigating the negative impact of human waste on the local environment. These initiatives underscore the critical role of strategic planning and collaboration in the development and protection of destinations and highlight the need for a clever, effective approach to communicating and enforcing these rules to the public, making use of #humour, #trends like memes, and unconventional experiments to ensure visitor etiquette engagingly and successfully. #MINDHAUS #DestinationManagement #GoodPractices