Adam Studios

DSPTCH // Visual Identity // Branding, Portfolio, Social Media, Video We did a quick little rebrand for our friends over at utility design and manufacturing label DSPTCH. We gave the cult favorite an update to their branding and visual identity and leaned into their utility and technical focus. The result was a gridded structure that conveyed measurement alongside an ink trap detail that represented the brand's precision. Clients: DSPTCH (@dsptch) Executive Producer: Eugene Kan (@eugenekan) Design: Angela Law (@angegegefalala) Photo: Nate Garcia Fonts: Gortex (wordmark), ABC Diatype Mono (main typeface) More work on adamstudios.xyz #adamstudios #hongkong #process #bts #portfolio #branding #dsptch #visualidentity #utilitybrand #bags #accessories

Levi’s Hong Kong // Photo, Video, Production In celebration of Levi’s 2024 Lunar New Year celebrations, we looked at one of the brand’s most iconic design nods, its selvedge red line. This visual cue has long been a marker of quality through the process of denim weaving, and we leveraged it as a way to bring together the creative forces that run through the red line.   “Through the Line” came to life thanks to boy band Mirror’s Lok Man and singer-actress Jace Chan, who each brought a unique energy and rhythm to the set. The red line itself served as a visual cue to engage our talents as they drew inspiration and energy from this iconic brand element.   In addition to the photo and video campaign, we also designed the visual identity for the brand, which appeared across Hong Kong through out-of-home activations. Client: Levi’s Hong Kong (@levishongkong)  Executive Producer: Eugene Kan (@eugenekan) & Season Chan (@Season Chan)  Creative Director: Billy Chan (@billycky)  Video: Kobe Mok (@ko.be_m) Photo: Hung (@hungmc) Design: John Zai (@johnzai.design)  Music: Mike Ho (@freezachin) More work on adamstudios.xyz  #adamstudios #hongkong #process #bts #portfolio #branding

Levi’s Hong Kong // Photo, Video, Production In celebration of Levi’s 2024 Lunar New Year celebrations, we looked at one of the brand’s most iconic design nods, its selvedge red line. This visual cue has long been a marker of quality through the process of denim weaving, and we leveraged it as a way to bring together the creative forces that run through the red line.   “Through the Line” came to life thanks to boy band Mirror’s Lok Man and singer-actress Jace Chan, who each brought a unique energy and rhythm to the set. The red line itself served as a visual cue to engage our talents as they drew inspiration and energy from this iconic brand element.   In addition to the photo and video campaign, we also designed the visual identity for the brand, which appeared across Hong Kong through out-of-home activations. Client: Levi’s Hong Kong (@levishongkong)  Executive Producer: Eugene Kan (@eugenekan) & Season Chan (@Season Chan)  Creative Director: Billy Chan (@billycky)  Video: Kobe Mok (@ko.be_m) Photo: Hung (@hungmc) Design: John Zai (@johnzai.design)  Music: Mike Ho (@freezachin) More work on adamstudios.xyz  #adamstudios #hongkong #process #bts #portfolio #branding

2022.09 // The Shed // Brand, Design, Illustration Our friends over at The Shed reached out to us to give their brand an added spring in their step. The Shed is a hands-on afterschool program for kids and one of the core goals was to create a system that represented the brand’s core tenet “Me, We, Us” that encourages children to attend to their needs, those of others and those of the planet. Following our update, our designs went out into the world as products and (somewhat) to our surprise, they became fan favorites of both parents and even people without kids — proof that “Me, We, Us” is a teaching moment for Shedders of all ages. Client: The Shed (@theshed.hk) Executive Producer: Eugene Kan (@eugenekan) Design: YY Lee (@_yylee) More work on adamstudios.xyz #adamstudios #hongkong #process #bts #portfolio #branding #design