Kindred Agency Limited

A huge thank you to Kaho Ohira-san, Atsuto Yokodate-san, and Ken Tsukamoto-san for running a productive workshop for Grand Prince Hotel Osaka Bay! It's exciting to see the Seibu Prince Hotels and Resorts brand taking steps to prepare for the future and attract international guests. With Grand Prince Hotel Osaka Bay located so close to the 2025 World Expo site, and the highly anticipated Osaka IR set to open nearby in 2030, this area is destined to become one of the hottest spots for global visitors. The efforts from the entire team show their strong commitment to welcoming more guests from around the world. It's inspiring to see such a proactive approach, and we're excited to see the continued growth of Seibu Prince Hotels and Resorts brand as we gear up for these monumental events! #OsakaIR #PrinceHotels #WorldExpo2025 #HospitalityInnovation #GlobalTravel

A few members of our team were recently drawn into the super fan universe at Taylor Swift concerts across Asia Pacific, and wow, was it an eye-opener. Seeing Swifties from Melbourne to Tokyo immerse themselves in fandom, we finally understood what this phenomenon means beyond sports clubs. For brands aiming to resonate with these communities, keeping it real is everything. In the Asia Pacific, where 60% of the world's youth calls home, being a super fan isn't just a hobby; it's part of who you are. Given that 56% of Gen Z and millennials view their preferred brands as extensions of their identity, there's a golden chance for brands to forge impactful connections through authentic engagement and cultural fluency. Here’s a quick brand guide for connecting with Super Fans: - Honour and echo the community's essence. - Immerse in the culture. - Craft authentic, impactful experiences. - Engage genuinely and consistently. A word of caution: Super fans have this uncanny ability to sniff out anything that feels off, instantly calling out brands that miss the mark. Aim to be more than just a passerby in their world to lock in enduring brand love. Image courtesy of Midjourney #GenZ #SuperFans #BrandConnection

Ever witnessed a translation blunder that made you cringe? A recent World Economic Forum video was used to put AI's translation capabilities to the test, with interesting results. Watch it here: https://lnkd.in/gkuTycKa While AI innovations like deepfake lip-syncing are fascinating, they also raise critical questions about accuracy and the nuances lost in translation. A significant oversight was an incorrect accent attribution and key misinterpretations, highlighting the stark difference between AI capabilities and human insight. For instance, the AI missed crucial sarcasm and context in the original speech, leading to potential misunderstandings. This serves as a reminder of the irreplaceable value of humans within this process, who seamlessly navigate linguistic subtleties and cultural nuances. At Kindred Agency Limited, our approach is to take advantage of AI's speed but blend this with the deep cultural understanding of our team of 'cultural navigators.' Our goal? To help global brands resonate authentically across Asia Pacific, avoiding the pitfalls highlighted in the video.