Mattel Asia Pacific

Noot Noot! 🐧 Mattel and Aardman are joining forces to co-develop a new 3D animated Pingu television series. Aardman, renowned for its iconic stop-motion hits like Chicken Run, is the perfect partner to bring out Pingu’s loveable and mischievous charm. Created in the 1980s, Pingu became a global sensation with his playful humor and universally understood “Penguinese.” This new series will delight both longtime fans and new audiences worldwide. #Mattel #MattelAPAC #PowerofPlay

🐧☕ Exciting news from Mattel APAC! We’re thrilled to announce our collaboration with Luckin Coffee, featuring everyone’s favorite penguin— Pingu! Launched on October 21st, 2024, across 20,000 Luckin Coffee stores in China, this special partnership brings together the cuteness of Pingu with delicious, limited-time drinks. 🥤 Keep an eye out for 34 stores with adorable Pingu window stickers, and don’t miss the 5 exclusive pop-up stores decked out in all things Pingu! These pop-up experiences will be available in Shenzhen, Shanghai, Changsha, Zhengzhou, and Chongqing. Join us in celebrating this exciting collaboration, grab your favorite drink, and snap a pic with Pingu for a limited time only! Shek Kathy Nao Tang Winnie Cheung #Pingu #LuckinCoffee #MattelAPAC #Mattel #PowerofPlay

🏎️🔥 Big news for racing fans! Hot Wheels and Formula 1® have joined forces to create the first-ever partnership car, bringing the thrill of racing to a 1:64 scale! 🏎️ This year will mark the launch of our inaugural die-cast F1 car, featuring an original design inspired by the groundbreaking open-wheeled racers that define the sport. In 2025, the offerings will be expanded with a full range of F1-themed products, designed to inspire the next generation of fans and delight passionate adult collectors. 🏎️✨ Explore the exclusive collection now: https://lnkd.in/gcksSDi6 #HotWheels #F1 #racing

✨ Barbie shines this Diwali! ✨ The Diwali Barbie, already making waves since her launch, is more than just a doll—it’s a celebration of culture and tradition. In collaboration with Indian designer Anita Dongre, Barbie unveils its first Signature Diwali doll, highlighting traditional craftsmanship and empowering girls globally. Dressed in a vibrant lehenga choli with gold accents and traditional jewelry like bangles and a bindi, she embodies the elegance and festivity of Diwali. Each element of her outfit holds cultural significance, from the lehenga symbolizing grace to the bindi representing a connection to tradition and spirituality. At Mattel, we believe in the power of representation. By bringing the spirit of Diwali to life, we hope to inspire children to explore their heritage, while celebrating the diversity of cultures around the world. The Diwali Barbie is a beautiful reminder that every festival and every tradition is worthy of being seen and celebrated. Paul Faulkner Murat Arıksoy Lalit Agarwal Aditi Ravichandar Christine Chan Siddharth Kar Amy Goldenberg Robert Vilalta i Garcia Devin Tucker Aly Lloyd #Mattel #MattelAPAC #BarbieDiwali #AnitaDongre #GlobalCollaboration #BarbieDiwaliDoll #CulturalPride #BarbieSignature #FestivalOfLights

The Barbie ‘You Can Be Anything’ campaign in India, featuring the phenomenal Harmanpreet Kaur, captain of the Indian Women’s Cricket Team, was an inspiring journey. From Delhi to Mumbai, Bengaluru, Chennai, and Hyderabad, we partnered with Hamleys to bring Barbie’s universe to life – encouraging kids to imagine themselves as anything, from astronauts to artists.   🌟 The highlight? Five lucky kids had the incredible opportunity to meet their role model, Harmanpreet, and learn firsthand what it means to chase their dreams without limits. 🌟   Harmanpreet's story, from Moga to the international cricket stage, embodies the limitless possibilities that Barbie represents. We’re proud to continue inspiring the next generation to believe that you can truly be anything with passion and persistence.   Together, let’s keep empowering young minds to reach for the stars! 💖🌍   Lalit Agarwal Aditi Ravichandar Siddharth Kar   #YouCanBeAnything #MattelAPAC #Mattel #RoleModels #Empowerment

🎉 Happy World Teachers' Day! 🌍📚 Today, we celebrate the incredible teachers, tutors, and professors who inspire and shape the minds of future generations. At Barbie, we believe that play is a powerful tool that can spark dreams and unlock potential. That’s why our teacher Barbie dolls are designed to encourage young dreamers to imagine themselves in the classroom, empowering them to believe they, too, can shape the future. 👩🏫💡 To all the educators who inspire, teach, and nurture—thank you for everything you do! And to the future teachers out there, keep dreaming big and reaching for the stars. 🌟✨ #WorldTeachersDay #BarbieInspires #Mattel #MattelAPAC

✨ A look back at some of Barbie's most iconic fashion moments! 👗👠 From bold prints to chic streetwear, Barbie has partnered with some of the biggest names in fashion, continuing to inspire style lovers of all ages. Remember Barbie's fun and playful collab with Cotton On? It brought everyday fashion staples with a signature Barbie twist—casual yet trendy, perfect for anyone who loves to mix style with comfort. And who could forget the ALDO Group x Barbie collection, where shoes became the ultimate accessory to celebrate boldness and individuality? 🌟 Alongside unforgettable partnerships with dUCK, MOSCHINO, Reebok, and Carolina Herrera, these collaborations seamlessly blended creativity, fashion, and fun, keeping Barbie at the forefront of style for decades. 👗👡 Through these dynamic partnerships, Barbie continues to prove that fashion is about more than just clothing—it's about self-expression, confidence, and always dreaming big! 💖 #BarbieFashion #Mattel #MattelAPAC

Mattel is redefining how it connects with fans across Asia-Pacific through an exciting direct-to-consumer (DTC) strategy. “We see our consumers as fans,” says Paul Faulkner, SVP of Mattel APAC. From Barbie-themed hotels and Hot Wheels live tours to e-commerce platforms, we’re delivering immersive experiences that go beyond toys. Tailoring our approach to local markets, we’re blending entertainment and education, particularly with Fisher-Price, which is trusted by parents for developmental play. “It’s about providing the best possible experience, whether online or in-store,” Faulkner adds. By expanding digital games, creating location-based entertainment, and focusing on educational play, Mattel is building lasting memories with consumers while driving innovation in the toy industry. With regional offerings that combine play with learning, we’re unlocking endless possibilities and shaping the future of purposeful play in Asia-Pacific. Learn more about Mattel’s vision in the article below! #PowerOfPlay #MattelAPAC #Mattel

✨ Celebrating Barbie's 65th Anniversary! ✨   Join us at the "Limitless Possibilities" exhibition at Chongqing World Trade Center from July 17 to October 30, 2024. Spanning five vibrant levels, this immersive experience invites Barbie fans to explore a world of imagination—from a pink-themed space and vibrant disco stage to a sky-high observation deck offering breathtaking views of Chongqing. Celebrate Barbie’s legacy with dreamy installations, exclusive souvenirs, and more. This is a must-visit for anyone inspired by the endless possibilities Barbie continues to unlock. #Barbie65 #LimitlessPossibilities #BarbieExhibition #Mattel #ChongqingWTC #DreamBig #BarbieLegacy