Measurable AI

Both #Temu and #Shein continue to heavily employ incentives, according to Measurable AI’s data. In 1H 2024, around 59% of all Shein orders included incentives, while Temu saw an even higher rate, with about 85% of its orders featuring incentives. What about the incumbents? Our data from the same period reveals that incentive usage differs significantly among established players: approximately 35% of all #Shopee orders included incentives, whereas for #Lazada the rate is around 82%.

It’s an art to give away incentives to consumers. 🏷️ 💰 Sometimes, even when two promotions offer the same value of savings, the way they are presented can profoundly change how consumers shop. At Measurable AI, we help our clients understand digital companies, such as e-commerce platforms, through data. Our proprietary, granular SKU-level transactional e-receipt data enables us to examine details such as promotions and discounts. In this blog, we’re showcasing our e-commerce datasets by analyzing the incentive strategies of rising e-commerce players #Temu, #Shein, along with incumbents #Shopee and #Lazada. https://buff.ly/4eu0rfH

🍔 What’s the AOV of McGriddles Orders? 📊 The recent #McGriddles launch in Hong Kong has made a notable impact on the food delivery landscape. During the first week of the official launch, #Foodpanda orders surged, with an average order value of $112—over twice that of #McDonald’s mobile app orders. 📈 This uptick reflects strategic pricing, exclusive promotions, and the convenience of food delivery. Measurable AI’s data reveals that McDonald’s app orders were most frequent between 7 AM and 11 AM, with an average order value of $49. Meanwhile, Foodpanda orders, available 24/7, showed a broader distribution and significantly higher average value, highlighting the platform’s premium pricing and the larger nature of delivery orders. For those in the food delivery industry—or anyone with a stake in it—these insights offer valuable perspectives. 🔍 Dig into the details in our latest blog: https://bit.ly/4dYzErL #MeasurableAI #FoodDelivery #MarketInsights

📈 How did McGriddles turn up the heat on McDonald’s Foodpanda orders? The recent #McGriddles launch in Hong Kong has generated quite a buzz. As the exclusive delivery partner during the promotional period, #Foodpanda experienced a significant surge in McDonald’s orders. With Japanese icon Takuya Kimura fronting the campaign, #McDonald's order volume on Foodpanda skyrocketed—soaring to more than three times the previous week, marking a fourfold surge! The data says it all: McGriddles alone accounted for a whopping 88% of all McDonald's orders on Foodpanda during this period. 🍔 🔍 Dive into the full article: https://bit.ly/4dYzErL #MeasurableAI #FoodDelivery #MarketInsights

𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐀𝐈 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐓𝐡𝐞 𝐌𝐜𝐆𝐫𝐢𝐝𝐝𝐥𝐞𝐬 𝐄𝐟𝐟𝐞𝐜𝐭 𝐢𝐧 𝐇𝐨𝐧𝐠 𝐊𝐨𝐧𝐠 Just 4 weeks ago, the much-anticipated arrival of McDonald’s #McGriddles took Hong Kong by storm. At Measurable AI, we're breaking down the real-time transactional data to show you how this sweet, savory treat has captivated the city. 🖇 Read our latest analysis: https://bit.ly/4dYzErL 🔍 McDonald’s Mobile Order Daily Trends 🥞 McGriddles Trial Phase Order Peak Times 💡 McGriddles Market Share in McDonald’s Mobile Orders 🍔 McDonald’s Order Volume Comparison on Foodpanda 👀 McGriddles Order Value Comparison Across Platforms At Measurable AI, we provide the latest, most actionable insights with our proprietary e-receipts data. 📈 Want to stay ahead of the curve with real-time consumer trends? We've got the insights you need! #MeasurableAI #HongKong #MarketTrends #DataAnalytics #FoodDelivery #ConsumerInsights #Foodpanda #McDonalds

Our talented Market Insights Director, Bagas Danara, recently shared his inspiring career journey, insights on data, and personal experiences. Check out the interview!

Who has more users in ____ ? 🛍️ 🛒 Look deeper into the global expansion of rising e-commerce behemoths #Temu and #Shein: Track user market share change across different geographies on a weekly basis with Measurable AI's unique e-receipt panel. visualization made with Flourish

𝗧𝗼𝗽 𝟴 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗕𝗮𝗻𝗸𝘀 (𝟮𝟬𝟮𝟬-𝟮𝟬𝟮𝟰) Which one do you use? 💬 According to Measurable AI’s email data, ZA Bank, Mox Bank, and livi Bank are still leading the game in Hong Kong's virtual banking scene (as of Q2 24), showcasing consistent user growth trends. 📈 Curious for more fintech data insights? 📊📧 Email us! P.S. Data visualization made with Flourish ❤️

How time flies. Exactly one month ago, members of our team flew to NYC to better introduce the full potential of our granular e-receipt datasets – as well as expanded country and coverage list – to the North American market. Special shout out to Neudata for putting together such an insightful data summit with thought leaders in the #alternativedata space and to everyone who visited our booth. It was a great learning opportunity. Don't forget to reach out to us if you'd like to take a closer look as to what level of detailed insights we can offer from our ~4 million + consumer email panel. #datainsights #emergingmarkets #transactionaldata #neudata #datasummit #NYCsummer #consumerinsights